Aramark’s M Hospitality to Provide Food & Beverage for Minnesota Vikings’ New Stadium

The Minnesota Sports Facilities Authority (MSFA) and the Minnesota Vikings have selected ARAMARK’s M Hospitality, cialis to provide food and beverage service in the new Multi-Purpose Stadium.

ARAMARK provides service to 13 of the 32 NFL team venues including Soldier Field in Chicago, order Illinois, Reliant Stadium in Houston, Texas, Lincoln Financial Field in Philadelphia Pennsylvania.

“ARAMARK’s M Hospitality proposal highlighted the unique and sophisticated strategies that will aid in creating an unparalleled experience in the new Multi-Purpose Stadium,” stated MSFA Chair, Michele Kelm-Helgen. “Bringing on ARAMARK early in the process will allow us to benefit from their extensive experience as we finalize the stadium’s concessions facilities.”

“We are partnering with ARAMARK’s M Hospitality to give Vikings fans a game day experience that will be like no other,” said Lester Bagley, Minnesota Vikings Vice President. “This is our next step in gathering a world class team for the new world class stadium.”

ARAMARK’s other Minnesota clients include: University of Minnesota; 3M; Hamline University; BASF; General Mills; United Health Group; and General Mills.

Panasonic Renew Neymar Sponsorship Deal

Panasonic Corporation has extended its advertising deal with Brazilian national soccer team and FC Barcelona player, Neymar da Silva Santos Junior more commonly known as Neymar.

The new contract will last for four years from April 2013. Neymar Jr. will also appear in new advertisements for the company’s B2B solutions to be rolled out in 193 countries and regions, starting in Japan from July 22, 2013. 

Neymar’s partnership with Panasonic has evolved during the years. In March 2010, Panasonic became the first Japanese company to sign an advertising contract with Neymar Jr. to appear in advertising in Brazil. In April 2011, the company and Neymar Jr. signed a two-year global contract, and Neymar Jr. became the global publicity character for the company, including its work with the London 2012 Olympic Games.

This deal will involve Neymar Jr. acting as the global ambassador for the company in its B2C and B2B business promotional activities, advertising activities for the Rio 2016 Olympic Games, CSR activities, including its eco activities and activities for the development of the next generation, as well as other activities. 

 As part of these promotional activities, Panasonic will also launch a special website and an SNS site titled “Panasonic x Neymar Jr.” which will support Neymar Jr., and offer the latest information on the famous player, and also include a support project for fans using illustrations of Neymar Jr.

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Herbalife Named New Shirt Sponsor of Sweden’s Hammarby FC

Global nutrition company, Herbalife has become the official shirt sponsor of Swedish football team, Hammarby Fotboll Club after a new deal with AEG Worldwide.

Herbalife will also become the club’s official global nutritional partner. This six-figure GBP deal, signed for 3.5 years until 2016, extends the reach of the existing AEG relationship with Herbalife in football – the nutrition company being the current shirt sponsor of AEG’s Los Angeles-based team, LA Galaxy.

The deal, which was brokered by AEG Global Partnerships from London, will see the Herbalife logo on all authentic and replica shirts – home, away and alternatives – to be officially revealed at the Hammarby v Paris St. Germain friendly match on Tuesday 23rd July. Additionally, this deal will encourage more direct links between the Hammarby and LA Galaxy teams. The promotion of Herbalife products around both team stadiums and on social media will be activated and both teams will share nutritional best practices via team trainers and Herbalife’s sports nutrition experts and doctors.

The agreement also includes commitments for Hammarby to train at the StubHub Centre in the USA – home of the LA Galaxy – during the term, as well as for both teams to play one friendly game at the stadium. Additionally, as part of this new relationship, a program to share players between the teams has been established – as has recently been reported within international media, the LA Galaxy has sent three of its young players to Sweden for a training stint with Hammarby, acknowledging that it was possible the players could join the Swedish team on a loan or transfer deal.

Henrik Kindlund, CEO, Hammarby Football, said: “We are very pleased to have a sponsor who will aid further investment in our club. Herbalife is a well-known sponsor of several football clubs and we feel confident that we will have a good relationship that will benefit us both. As a team, we are already familiar with Herbalife products and are looking forward to benefitting even more from them!”

Paul Samuels, EVP, AEG Global Partnerships and Hammarby Fotboll Club Board Member, said: “This partnership with Herbalife is a massive step forward for Hammarby, signed on the eve of the team moving into its new home at the Tele2 Arena. It offers further financial muscle for the Club and importantly, offers greater synergies between both Hammarby and LA Galaxy. We’re delighted to have signed this global partnership and the fruits of it will no doubt be quickly evident.”

“We’re proud to be associated with Hammarby FC,” said Edi Hienrich, SVP and managing director of Herbalife Europe Ltd. “This agreement is part of Herbalife’s broader sponsorship program to develop authentic relationships with teams and athletes based on using nutrition to help improve performance, and at the same time, promote healthy and active lifestyles.

Ayr United Extends Shirt Sponsorship with Bodog

Scottish second tier club. Ayr United FC have announced they have re-signed shirt sponsor, Bodog, the online gaming brand, for a 3rd consecutive year.

Calvin Ayre, founder of the Bodog brand, stated: “As a rule I’m a frugal kind of guy but I do allow myself the occasional indulgence and this sponsorship has given me enormous pleasure over the years. Any Ayr supporter will tell you it isn’t easy being one of The Honest Men but now Rangers have finally made it up to our level I feel sure this will spur us on to a great season.”

Hugh Cameron, Commercial Director at Ayr United, added: “The backing Calvin and the Bodog brand have given the club over the years has been great for us. Those play-off spots look wide open this year and we hope to be there in the mix. We also had great success in both Cups recently and I can see no reason why we can’t put another run together this season.”

 

Scottish Football Association Signs New Four Year Deal with Vauxhall

The Scottish Football Association (SFA) has extended its sponsorship deal with Vauxhall Motors with the car brand retaining its Lead Partner status for the Scotland National Teams.

The initial deal, which began in January 2011, expires on 31st July 2014 and the new agreement will run until July 2018, up to and including the FIFA World Cup Finals in Russia.

Vauxhall Chairman and Managing Director, Duncan Aldred, commented: “This affiliation has delivered tremendous levels of brand awareness and has helped further cement our position as the number one selling car brand in Scotland.

“We hope our renewed commitment will play a key role in developing the national sport over the next five years and provide the driving force behind the further progression of football in Scotland.

“Football and cars are two of our nation’s biggest passions and this partnership is a clear and unequivocal sign of Vauxhall’s long standing commitment to Scottish football.

“We are delighted to have pledged our support to Scotland and look forward to a second term of productive partnership.”

Stewart Regan, Scottish FA Chief Executive, said: “We are extremely proud to have extended our relationship with Vauxhall.

“It has been the perfect partnership and the fact that the renewal was agreed well in advance of the current agreement expiring shows the Scotland sponsorship is really delivering for Vauxhall, and we have no doubt it will continue to do so.

“After experiencing the huge benefits that Vauxhall have brought to our players, supporters and media partners, we are thrilled and excited at sustaining a strong alliance for a further four years.

“I look forward to sustaining a prosperous partnership that will inspire Gordon Strachan’s side for the rest of the FIFA World Cup 2014 qualification and into the UEFA Euro 2016 campaign, and Anna Signeul’s side as they begin qualification for FIFA Women’s World Cup 2015 and look towards UEFA Women’s Euro 2017.”

Melbourne Stars Reveal Dick Smith as Principal Partner

The Melbourne Stars have announced Dick Smith as their Principal Partner for the next two seasons of the KFC T20 Big Bash League replacing Energy Australia.

Dick Smith will be recognised as the Principal Partner of the Melbourne Stars and as the Official Consumer Electronics Partner. Its logo will appear on the front and back of the Stars playing tops, plus on all official apparel worn by the players and coaches on game day, training sessions and while travelling.

Melbourne Stars CEO Clint Cooper, said: “We believe the deal between the Stars and Dick Smith is one of the most exciting partnerships in BBL to date. Teaming up with such a vibrant and innovative company such as Dick Smith aligns perfectly with our brand.

“Dick Smith is a highly regarded company run by an experienced and proactive management team and has a national footprint; from a leveraging perspective this provide countless opportunities for the Stars.

“Together we hope to bring a fresh approach to sports sponsorship by providing members, fans and viewers more ways to get involved with our team.”

Neil Merola, Director of Marketing for Dick Smith Australia and New Zealand said: “We are excited to have the opportunity to build a relationship with the Melbourne Stars, who have a cracking player line up and an exciting season ahead. Many of us at Dick Smith are huge cricket fans and can’t think of a better team to align with Dick Smith.”

“This partnership demonstrates where the Dick Smith business is heading. We’re currently in a strong financial position and are actively looking at ways we can best leverage our presence through various community sponsorships.”

Nissan Agree Sponsorship Deal with Vasco da Gama

Nissan Brazil has announced it will sponsor Brasileirão club Vasco da Gama in a new four year deal.

The company logo will appear on the back of the shirts and shorts of all official game uniforms, prostate practice and travel, as well as on the official website, social networks and signaling of the three seats of the club – San Gennaro, Lagoa and Dungeon.

“We chose Vasco to be a club tradition, and the two institutions have in common support for diversity, social responsibility and the practice of sport as a platform for social transformation,” says François Dossa, president of Nissan. 

“Nissan is growing in the country with the construction of a new plant in the state of Rio de Janeiro and want to achieve 5% market share by 2016.”

IndyCar Agrees Marketing Partnership with All-American Soap Box Derby

FirstEnergy All-American Soap Box Derby have agreed a multi-year marketing partnership with IndyCar.

The agreement will place the IndyCar logo on Derby cars this year in Akron and spread from there in 2014. IndyCar will also promote and display the Derby logo.

“We’ve got a great announcement. This is one of the biggest steps for the Derby, viagra buy ” said Joe Mazur, cialis president of the downhill race organization. The cross-promotion agreement does not bring in money to the Derby but will give the nonprofit program significant brand exposure, he said.

“We’re both working together to help both organizations,” Mazur said. “This is another great direction the Derby is going in.”

The Derby board approved the agreement on Thursday. IndyCar declined to comment until its executives formally sign off, a move expected no later than Monday, according to a spokesman in Indianapolis.

Mazur said one of his priorities when he became Derby president in 2011 and was charged with turning it around from its near-death was to partner with IndyCar. The Derby is now much more financially strong, Mazur said.

The Derby will be promoted in 30-second commercials on giant video screens at IndyCar racetracks, on the IndyCar website and through other measures, Mazur said. IndyCar also is agreeing to invite local Derby race champions to two of its races, he said.

Caroline Wozniacki Loses Yonex as Racquet Sponsor

Former World No.1 Caroline Wozniacki will no longer have Yonex as her racquet sponsor after the Japanese manufacturer ended their partnership.

Wozniacki had been playing with a Babolat racquet her entire career, before switching to Yonex in 2011, but recently, as of last month’s Eastbourne, the former world No.1 confused tennis fans, and apparently her racquet sponsor Yonex, by using a blacked-out racquet frame.

According to reports, Wozniacki has been using a masked Babolat racquet, thus forcing Yonex to end their contract, which has been confirmed by Nordic Yonex director, Benni Holst Andersen. 

“We have stopped the contract with Caroline,” said Andersen to Ekstra Bladet.

Liverpool Extend Shirt Sponsorship Deal with Standard Chartered

Liverpool Football Club have announced they have renewed their partnership with Standard Chartered Bank for a further two years with the banking institute remaining a main sponsor.

The bank signed up as the Club’s main sponsor in July 2010, sale appearing on the front of the Red’s shirt for the last three seasons. The partnership has now been extended to run until the end of the 2015/16 season. Financial terms of the deal were not disclosed.

As part of the Club’s strategy to bring fans closer to the Club no matter where they are in the world, drug Liverpool FC has just embarked on a tour of Asia and Australia in partnership with Standard Chartered, where they will play in front of packed stadiums in Jakarta, Melbourne and Bangkok.

Billy Hogan, Chief Commercial Officer, Liverpool, said: “We are delighted to announce the extension of our partnership, which demonstrates the belief and continued commitment to the work that we are doing together and the values that we share. There is a very bright future ahead for Standard Chartered and Liverpool FC as we continue to grow the world’s greatest football family.”

Peter Sands, Group Chief Executive of Standard Chartered PLC, said: “Our sponsorship of Liverpool Football Club has proved successful for both parties and we are delighted to be extending our partnership. Liverpool are hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans.”

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