New England Patriots Reveal Alex and Ani Sponsorship

July 28, 2013

NFL franchise New England Patriots has announced a partnership with Rhode Island based lifestyle brand Alex and Ani, LLC.

As part of the deal Alex and Ani will be official title sponsors of the Patriots Cheerleaders. 

The partnership will be also be communicated via fixed in-stadium signage, team related social media, online media, branding and charitable efforts throughout Gillette Stadium. Through the partnership, Alex and Ani will be integrated into the fabric of both teams’ marketing efforts. In addition, an Alex and Ani retail store will open later this year at Patriot Place in Foxborough.

Following Alex and Ani’s success with branding professional sports teams’ cheerleader and dancer uniforms, the Patriots Cheerleaders will be sporting the Alex and Ani logo on all their warmup suits and select uniforms.

“Working with the New England Patriots and the Kraft family is a natural fit for our company as we continue to grow into an elite American brand,” stated Alex and Ani CEO Giovanni Feroce.

“It is always exciting for us to form new partnerships with New England-based companies,” said Patriots President Jonathan Kraft. “Alex and Ani’s connection and commitment to the state of Rhode Island and the New England region make them a natural partner.”

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