Heathrow Express to Sponsor Premiership Rugby’s London Double Header

Premiership Rugby has announced that Heathrow Express has become a key partner of the London Double Header.

The showpiece start to the season is in its tenth year and will see a packed Twickenham during the opening weekend of the 2013 / 2014 Aviva Premiership Rugby Season. On 7 September, London Irish will take on Saracens at 2pm followed by London Wasps v Harlequins at 4.30pm.

Keith Greenfield, Managing Director of Heathrow Express, the premium express train service operating between Heathrow and Central London said: ‘We are delighted to be on board with Premiership Rugby to support the exciting kick off to the new season. The countdown to the World Cup has begun and as the fastest link between London and Heathrow, we look forward to making sure fans and players arrive on time for one of the biggest sporting events in UK history.”

“Premiership Rugby is delighted that Heathrow Express is investing in rugby. Heathrow Express’ two year commitment shows how the growth of professional club rugby is attracting strong brands which see the benefits of aligning themselves with rugby in order to grow their profile amongst a similar audience,” said Dominic Hayes, Commercial Director at Premiership Rugby.

“It’s the tenth time the London Double Header has kicked off the Aviva Premiership Rugby season and the fixture is now a firm favourite in the London rugby calendar with over 60,000 fans coming to Twickenham year after year.”