Lipton Iced Tea has been announced as the official iced tea of Major League Baseball (MLB) after a new marketing campaign was launched.

Lipton Iced tea, who have also partnered with New York Yankees Relief Pitcher David Robertson, launched their own fan wave called the Lipton Rally Wave.

Lipton and MLB will initiate the ceremonial first Lipton Rally Wave at Citi Field during tonight’s 2013 Chevrolet Home Run Derby. 

“I’m excited to team up with Lipton Iced Tea to help bring the ‘wave’ back to ballparks around the country this season,” saidDavid Robertson, 2011 MLB All-Star, World Series Champion and Relief Pitcher for the New York Yankees. “The Lipton Rally Wave brings so much energy to the stadium and is a great way to liven up the game.”

“Baseball is the perfect summertime activity, and the ‘wave’ gives players and fans alike an uplifting rush of energy and excitement,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “For that reason, we’re thrilled to partner the refreshing and uplifting taste of Lipton Iced Tea, America’s number one portfolio of teas, with America’s favorite pastime. Together, Lipton & MLB are celebrating this iconic game day activity tonight at the 2013 Chevrolet Home Run Derby and at ballparks across the nation this season.”

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Australian A-League team Perth Glory have announced Healthway as a major sponsor for the 2013/14 and 2014/15 seasons.

The new partnership means that the Perth Glory Football Club will be the proud ambassadors of LiveLighter, which Healthway promotes in conjunction with the Heart Foundation, and will be actively communicating key health messages aimed at reducing the incidence of obesity, which is now a very serious concern in the WA community.

Perth Glory players will carry the LiveLighter message, which Healthway promotes in conjunction with the Heart Foundation, on the back of their playing shirts and promote the health message through other sponsorship benefits such as stadium signage, exclusive promotions at two home games plus logos on all marketing and communications material. The LiveLighter message will also be promoted through Perth Glory’s Youth League team.

The Chair of Healthway’s Board, Dr Rosanna Capolingua, said: “It’s great to see sports come on board with us to promote health as they realise the important role they have in the community as role models, especially for young kids.

“Perth Glory deserves credit for being prepared to leave junk food promotions behind as the team partners with Healthway to promote the LiveLighter health message which aims to encourage West Australians to live a healthier lifestyle.

“Healthway sponsors sport to promote health messages that encourage West Australians to be healthier,” Dr Capolingua said.

“We are therefore extremely pleased to note that very recent research at The University of WA has found over seven out of ten people who attend a Healthway sponsored event are aware of the health message promoted there and one in every six people who attend take relevant action to improve their health as a result.

“On that basis, I am looking forward to seeing many Perth Glory fans making changes to their diet to maintain a healthy weight which will help them avoid serious health issues including diabetes, heart disease and some types of cancer.”

Glory General Manager, Anthony Radich, said: “As an organisation geared around the optimisation of performance we clearly understand that there is no place for an unhealthy diet and that being active and having a healthy diet is the best course for success.

“We hope to spread this message widely amongst the Glory faithful but more importantly to the WA community at large. We are highly delighted that Healthway has chosen to be part of the Perth Glory Football Club and we look forward to the commencement of a very long and productive relationship.”

The U.S. Ski and Snowboard Association, ailment the national governing body for Olympic skiing and snowboarding, unhealthy has announced a multi-year deal with RallyMe.com

The online fundraising platform will be the Official Crowdfunding Platform for the USSA, U.S. Ski Team, U.S. Snowboarding, and U.S. Freeskiing.

The innovative program is designed to help athletes raise funds to offset travel and training costs over and above the $20 million the USSA invests each year in athletic programs.

Luke Bodensteiner, Executive Vice President, Athletics, said: “With nearly 200 athletes in the USSA’s elite teams, a number of those athletes continue to fund some or all of their personal travel expenses. RallyMe provides a turnkey opportunity to assist athletes in funding those costs over and above the investment USSA makes each year in athlete performance and development.

Bill Kerig, CEO & Founder of RallyMe, added: “We’re honored to form this special relationship with the USSA and help further its Best in the World vision. USSA athletes have amazing personal stories that we can help them hone, share, and monetize. We created RallyMe to give athletes, teams and organizations a simple, yet powerful online tool to achieve their fundraising goals. Working with the USSA we can support more athletes achieving their dreams.”

Melbourne Victory have signed paint brand Dulux as their Membership Partner in a two-year deal, store beggining next season.

The 2014/15 season, allergy which is included in the deal, therapy will mark Dulux’s ten consecutive year with the club in addition to the Melbourne Victory’s own tenth anniversary.

Richard Wilson, Melbourne Victory Managing Director, expressed his thanks for the partner’s commitment to the club since their inaugural season and acknowledged Dulux’s critical support to the club.

General Manager of Dulux Trade Division, Phil White, said Dulux were thrilled with the partnership and enthusiastic about the coming season.

The Regional Transportation Commission of Southern Nevada (RTC) have announced that online retail outlet Zappos will be the platinum title sponsor of RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Sponsored by Zappos.com, doctor a US cycling event open to all skill levels set to take place on 21 September and begin on the Las Vegas Strip.

Between 2,500 and 3,500 are expected to participate in the cycling event which includes 104-mile Gran Fondo, 61-mile Metric Century, and 17-mile rides.

Tina Quigley, RTC’s General Manager, emphasised Zappos’ role in the regeneration of Downtown Las Vegas, saying “Zappos has been a leading force in the rejuvenation of downtown Las Vegas, and the company continues to invest in its community partnerships. We are honoured to have the opportunity to partner with Zappos on Viva Bike Vegas, which will bring thousands of cyclists through our beloved downtown as they ride from the Strip to the beautiful vistas of the Las Vegas Valley”. Zappos, a subsidiary of Amazon, has invested considerably in the Las Vegas Valley and has supported a number of community and non-profit groups; the proceeds of the ride will be donated to four local charities: Cleveland Clinic Lou Ruvo Center for Brain Health, After-School All-Stars Las Vegas, Communities in Schools of Nevada and Nevada Child Seekers.

Catherine Cook, Public Relations Manager for Zappos said of the event and its philanthropic impact: “We are very excited to be this year’s platinum sponsor of the Viva Bike Vegas Grand Fondo Pinarello ride, with the proceeds from the ride supporting local charities and focusing on the regional landscape of the Las Vegas area we saw this as a great partnership and event for the community. We look forward to aligning ourselves with this unique sporting event.”