Manchester United Reveal PepsiCo Deal in Asia-Pacific, Pre-season Game to be on PPV
July 31, 2013
Manchester United Football Club have announced today a multi-year regional sponsorship agreement with PepsiCo in Asia-Pacific.
As part of the deal PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, sale Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets.
Manchester United enjoys a combined fan base of more than 38 million consumers in these seven countries. Connecting this fan base to PepsiCo’s strong portfolio of brands is expected to unlock new growth opportunities and further increase the reach and popularity of the Manchester United and Pepsi brands in the region.
Manchester United Group Managing Director Richard Arnold commented on deal: “PepsiCo is an ideal partner for Manchester United because of its unique understanding of sports and inventive marketing initiatives. We’re excited to team up with PepsiCo during this important time in our history and welcome this world-class company as one of our partners “
Mustafa Moussa, Senior Marketing Director for Social Beverages, PepsiCo Asia-Pacific added: ‘Sports represent a huge global platform for PepsiCo, and we’re delighted to be teaming up with Manchester United in Asia Pacific. The combination of Manchester United’s stature as one of the world’s most iconic sports franchises and PepsiCo’s portfolio of beloved brands will create exciting new opportunities for consumers throughout the region.
“The partnership brings to life Pepsi’s “Live for Now” positioning, which was launched in Asia Pacific in January this year. Working with the biggest names in sports and entertainment, we look forward to enabling consumers to celebrate their passion for Pepsi and Manchester United.”
United to be On Pay-Per-View
United also announced for the first time that they will be airing a pre-season friendly match via a pay-per-view service available on any internet enabled device.
In addition to traditional broadcasting methods, the Club is for the first time offering most of its 659 million global followers the opportunity to view live coverage of their favourite team on multiple devices via the manutd.com website for the game against AIK Stockholm on 6th August.
The service is currently unavailable in Thailand, Malaysia, Saudi Arabia, Bahrain, Kuwait and Turkey.