Continental Tyres Renews Women’s Super League Sponsorship in New FA Deal
July 31, 2013
The FA has announced that Continental Tyres is to extend their sponsorship of the women’s game.
They will become one of the exclusive partners of The FA’s new commercial programme for women’s football from 2014-2018.
The extended partnership will include The FA Women’s Super League (The FA WSL), cialis The England Women’s Team, doctor The FA Women’s Cup and The FA WSL Continental Cup. In addition, cialis Continental will continue to support The FA Girls’ Football Festivals, a national programme to increase participation at grassroots level, as well as being one of the Official Supporting Partners of St George’s Park, national football centre.
Specific rights will include the continued title sponsorship of The FA WSL Continental Cup, exclusive Official Tyre Partner of The FA WSL, branding opportunities at high profile televised fixtures, access to elite players, as well as exclusive activity at grassroots level in communities, via The FA Girls’ Football Festivals.
Continental Tyres historic ties to football span right across the game, from sponsorship of the UEFA European Championships, The FIFA World Cup, European club football, through to grassroots and community programmes.
In 2011, they strengthened their commitment to the national game by becoming a partner of The FA WSL in its very first season.
Following the increased profile of The FA WSL, the rise of the England Women’s Senior Team to 7th in the FIFA World Rankings and the success of the London 2012 Olympics, women’s football is the largest growth area of the national games and is now the third biggest team sport in the country. In addition, the BBC’s unprecedented broadcast coverage of the UEFA Women’s Euro and the commitment by BT Sport to screen live FA WSL matches, has led to an all-time high.
Stuart Turner, Commercial Director at The Football Association said: “We are delighted to have Continental Tyres continue their association with the women’s game. Their support to date has made a huge difference at grassroots level through The FA Girls’ Football Festivals, as well as raising the profile of The FA WSL. We are very much looking forward to working with them a further four years to continue increasing our levels of participation and to developing a strong and meaningful fan base.”
Laura Hardy, communications and sponsorship manager at Continental Tyres, said: “It’s a really exciting time for women’s football and we are proud to be investing in the future of the game. Over the next four years, the game is set to grow massively and through the grass roots programme we hope inspire girls to take their football to the next level to inspire a future generation of women footballers, coaches and leaders in the industry.”