Major League Soccer Announce Wells Fargo Sponsorship
July 31, 2013
American multinational banking company Wells Fargo has announced a multi-year sponsorship deal with Major League Soccer (MLS), unhealthy Soccer United Marketing, MLS’ commercial arm, announced today.
Under terms of the new agreement, Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. The announcement was made in advance of tonight’s 2013 AT&T MLS All-Star Game at Sporting Park in Kansas City, KS.
“With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members,” said Jamie Moldafsky, Wells Fargo Chief Marketing Officer. “Soccer is a growing sport in the U.S., with a dedicated and passionate fan base, and Wells Fargo is proud to join fans across the country in our support of MLS and the sport of soccer.”
The agreement also includes a number of media extensions including field level signage (fieldboards) during nationally televised MLS broadcasts, as well as national broadcast partner and MLS Digital Properties support. Wells Fargo will also extend their local market impact through a number of grassroots initiatives including being the co-presenting partner of MLS Futbolito, MLS’ national series of 4v4 amateur soccer tournaments.
“We are excited to welcome Wells Fargo to the MLS family,” said Kathy Carter, President of Soccer United Marketing. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially. We look forward to partnering with Wells Fargo for many years to come.”