Everton Renews EA Sports Deal

EA SPORTS has extended its partnership with Everton FC to be the club’s official gaming partner until the end of the 2014/15 season.

With this partnership, the club’s home ground of Goodison Park will make its first appearance in FIFA 14. The announcement follows on from a successful partnership with the sports entertainment brand over the past two years.

Dan Holman, Head of UK Product Marketing, EA SPORTS said: “We’re delighted to extend our partnership with Everton and especially to be adding Goodison Park to the stadium roster in FIFA 14. This will ensure fans will get a completely authentic experience. We look forward to working closely with the club over the next two years.”

Everton’ s Commercial Director Dave Biggar said: “We’re delighted that EA SPORTS are once again joining our portfolio of official partners – and even more so that Goodison will make its debut in FIFA 14. The game is hugely popular so we have no doubt that Evertonians will be looking forward to playing inside the stadium, even if it is in a virtual sense.”

Kent Cricket Announce Godfreys Partnership

Kent County Cricket Club has announced a partnership with Godfreys.

As part of the deal, Godfreys Golf & Turf will provide a John Deere 2653B outfield mower and a John Deere X125 Ride-on Mower for maintaining off pitch areas for the rest of the season.

Godfreys’ Managing Director, Peter Bateman commented: “We look forward to running product days in Canterbury with Groundsmen and Green keepers alike.

“As a company with headquarters in Kent and with Godfreys 80 year heritage in the county, we are proud and delighted to be associated with Kent County Cricket Club and it’s iconic ground in Canterbury.”

Recently renamed, The Spitfire Ground, St Lawrence has seen extensive redevelopment. The proceeds from the land redevelopment are being invested in improved facilities and new players, delivering a better visitor experience.

Jamie Clifford, Kent Cricket’s Chief Executive Officer commented; “The improvement in the finish and playing surface of the outfield as a result of the new John Deere 2653B mower is significant, as is the time now saved by using the ride-on mower for maintaining the non-pitch areas.

“We are delighted to be associated with Godfreys Golf & Turf and the John Deere brand they represent throughout the South-East.”

Bodog to Sponsor Chinese MMA Promotion Ruff 10

Bodog has signed a sponsorship deal with the Ranik Ultimate Fighting Federation (RUFF) to be exclusive online gaming partner of Ruff 10 held in Shanghai, China (August 2013).

Bodog Marketing Director Izhar Biran commented on the deal: “It’s great to have the brand back in MMA especially in Asia. We have seen RUFF getting more and more popular and so this event in Shanghai was one we wanted to get involved in. Should this work well we will look to expand our MMA portfolio once again.”

RUFF is the only sanctioned MMA organization in Mainland China. RUFF 10 is scheduled to start on August 24 at Shanghai Hongkou Indoor Coliseum and will be televised on nine channels in China.

Land Rover to Sponsor Team Wales Entry for Cardiff Leg of Extreme Sailing Series

Extreme Sailing Series’ main sponsor Land Rover has revealed it will support the local team as the Sailing series head to Cardiff in a weeks time.

The team will be named ‘Team Wales Land Rover’ and the crew will include some of Wales’ top sailing talent and Rio 2016 British Olympic hopefuls, the entry will mean a full starting grid on the Cardiff Bay Stadium Racecourse with a further team announcement to follow in the coming days.

Mark Cameron, Global Brand Experience Director of Land Rover commented, “It’s exciting times – this is the first time the Land Rover Extreme 40 will be racing in the Extreme Sailing Series as a competitor in this first year of our sponsorship of the global circuit. We are delighted to be supporting a predominantly Welsh youth team, some of whom have their sights firmly set on the Olympics in Rio in 2016, and to be supporting them racing in their home waters, particularly as the United Kingdom is the Headquarters of Land Rover.

Cabinet Member for Sport, Culture and Leisure, Cllr Ramesh Patel, said: “I am delighted that there will be a Team Wales at the Cardiff leg of the Extreme Sailing Series. Team Wales Land Rover will feature athletes from all parts of Wales. Demonstrating how important it is for us to host world class sailing to support and nurture home-grown talent.

“Team Wales Land Rover and all the other teams who are taking part are guaranteed a warm Welsh welcome during the four days of the competition. Good luck to all who are taking part.”

The Extreme Sailing Series Cardiff presented by Land Rover kicks off on Friday 23 August.

Audi to Title Sponsor Hong Kong to Vietnam Yacht Race

Luxury German automobile manufacturer Audi has been announced as the title sponsor of the 2013 Hong Kong to Vietnam Race organised by the Royal Hong Kong Yacht Club.

The 656 nautical mile Category One offshore race will start in Victoria Harbour on Thursday, medicine October 17, with post-race celebrations planned in Nha Trang, Vietnam on Sunday October 20.

Reinhold Carl, Managing Director, Audi Hong Kong said, “Audi Hong Kong is honoured and excited to be the lead sponsor of the prestigious 2013 Hong Kong to Vietnam Race.

“Over the course of the offshore race, we will witness the cutting edge engineering and design of the boats, and the sailors’ incredible passion and tactical expertise to conquer all possible circumstances facing them in their journey. This group of elite racers, combined with the speed, team spirit, progressiveness and determination to overcome challenges in this exciting event, are perfect reflections of Audi’s brand image and values – “progressive, sophisticated, sporty” – as well as Audi users’ lifestyles.”

Mark Bovaird, General Manager, Royal Hong Kong Yacht Club, added: “The announcement of Audi as title sponsor of our biennial Hong Kong to Vietnam Race is very exciting news for all involved.  This race is a fast, down-hill passage to Vietnam with the boats racing under spinnaker virtually all the way. Over several years now the race has been building with more and more boats adding it to their ‘must do’ list.”

Nick Scali Furniture Becomes Sydney FC’s Latest Corporate Partner

Nick Scali Furniture has joined Sydney FC’s corporate partnership program for the the 2013/14 Hyundai A-League season.

Nick Scali Furniture joins IGA, StarTrack and St George Bank as Tier Two sponsors of Sydney FC, alongside major sponsors Webjet, Destination NSW and Caltex and apparel sponsors adidas.

Nick Scali Furniture, which is in its 50th year of business, started its involvement last season as partners of the Sky Blue Ball and are delighted to have increased their involvement with Sydney FC for the 2013/14 season.

“Nick Scali is proud to continue our developing relationship with a leading football club such as Sydney FC.  We are both aspirational brands which strive for leadership and future growth and share a common love of football,” said Nicky Scali, Marketing & Operations Manager NickScali Furniture.

The partnership is another step towards Sydney FC’s target of increasing its corporate sponsorship portfolio with established brands and Sydney FC CEO Tony Pignata welcomed Nick Scali Furniture to the club.

“Nick Scali joined us late last year as partners for our end of season Sky Blue Ball and we’re delighted they have decided to take the sponsorship to another level by joining the strong Tier Two base we are building for the 2013/14 season,” Pignata said. “Corporate support is crucial to the success of any sporting team and we are very happy with the support we are receiving from Nick Scali and our other sponsors and we intend to make sure they enjoy the experience so our partnership thrives for many years to come.”

NASCAR’s Kevin Harvick Agrees Panic Switch Army Partnership

Kevin Harvick, adiposity NASCAR driver of the No. 29 Budweiser Chevrolet, treat has agreed a partnership with action sports apparel line, doctor Panic Switch Army, to launch a signature t-shirt.

The Panic Switch Kevin Harvick “Phantom” t-shirt in black boasts a bold design and the signature logo on the back.

Harvick is at the pinnacle of his career, with 74 wins in NASCAR’s top-three divisions as he enters the 2013 season. His success on the track and passion for speed aligns with the Panic Switch Army way of life.

“Our NASCAR signature series line of t-shirts continues to impress with the latest edition of Kevin Harvick,” said Panic Switch creator and CEO, Luke Burrett. “Harvick’s a rock star driver and represents what the Panic Switch brand is all about.”

“I have seen some of Luke’s work in the past and look forward to the fans having the opportunity to see the new Panic Switch shirt they designed,” Harvick said.

In his 13th season in the NASCAR Sprint Cup Series ranks, Harvick and the No. 29 Budweiser Chevrolet team look to continue their success as they prepare to contend for the 2013 NASCAR Sprint Cup Series championship.

In addition to his action in NASCAR’s Sprint Cup Series, Panic Switch Army fans can also catch Harvick making limited appearances in the Nationwide and Truck Series.

Lycamobile Remains Official Mobile Partner of West Ham United

West Ham United have renewed their partnership with global provider of low-cost international mobile calls, impotent | Lycamobile.

The lucrative deal, case which sees Lycamobile continue as West Ham United’s official mobile partner, will provide the company with the opportunity to utilise the Club’s advertising, branding, signage and hospitability rights. 

West Ham United Vice-Chairman Karren Brady said: “We are delighted that Lycamobile has chosen to extend its partnership at such an exciting time for West Ham United. The agreement is another indicator of our growing global appeal, which will only increase further as our exciting move to the Olympic Stadium draws closer. 

“It is clear that West Ham has real synergy with Lycamobile as we both share a real commitment to serving the local community. With its impressive global and UK footprint, there are a number of joint opportunities within the local community and international territories which will benefit both our and Lycamobile’s huge following.”

Subaskaran Allirajah, Lycamobile Group Chairman, commented: “Our sponsorship of West Ham United Football Club has proved successful for both parties and we are thrilled to be extending our relationship. West Ham United is hugely popular in our key markets, and we are excited to continue work with this fantastic Club and engage closely with its loyal fans. At Lycamobile we are passionate about reaching out to our communities and we hold sports sponsorship close to our hearts as a way to do this. We look forward to a long and prosperous relationship with West Ham United and wish them the best of luck for the new season.” 

Lycamobile has a strong heritage in sports sponsorship, most notably its recent investment in Trinidad and Tobago Red Steel, the newly-created representative cricket team of Trinidad and Tobago in the Caribbean Premier League. 

Holland & Barrett Renew Leicester Tigers Sponsorship

Holland & Barrett, the health and nutrition company, has today announced the extension of its sponsorship contract with Leicester Tigers.

The nutrition brand will continue their partnership for a further two years which was originally signed in September 2010. Holland & Barrett will continue its sponsorship of the South Stand.

Parent company NBTY Europe has also announced the extension of its sponsorship deal with the addition of sport nutrition brand GNC, which will become the club’s official sports nutrition partner and sponsor of the North Stand (currently the Caterpillar Stand), providing the team with all their sports nutrition products. The North Stand is English club rugby’s largest purpose-built stand, boasting 10,000 seats.

This will be GNC’s first sponsorship of a significant sports asset and is testament to NBTY Europe’s continued investment in the sports nutrition market. Located opposite the TV gantry, and with an extensive new branding position across the width of the stand, this deal extension will deliver valuable brand exposure for GNC to a national sport and rugby-loving audience.

NBTY Europe’s CEO Peter Aldis said: “The Tigers is our local club and I am enormously proud that this new deal sees both of our consumer brands share in the Tigers’ reputation for commitment, leadership and success. We share a common key interest in maintaining very high levels of fitness and health, and in our continued role as official provider of vitamins and supplements we look forward to fuelling the team and the fans towards even greater success in the seasons to come.”

Peter Tom CBE, Leicester Tigers Executive Chairman, added: “We are delighted to continue our already successful partnership with Holland & Barrett. Everyone is becoming increasingly aware of the importance of leading a healthy lifestyle and so our partnership with both the GNC and Holland & Barrett brands is a natural fit, allowing us to work together to drive positive health messages to our fans and our shared local community.”

Buffalo Bills Inks Medical Partnership with Carestream Health

The Buffalo Bills have announced a partnership with Carestream Health to develop advanced medical imaging technology designed to help with earlier detection and monitoring of brain injuries.

This partnership focuses on the need for new technology to help address key concerns in sports medicine, order particularly those related to head injuries including early diagnosis and accurate assessment of injured areas, pills development of medical standards that indicate if an athlete can return to play, and research that can assist in early diagnosis of long-term degenerative medical conditions in the head and brain.

“The NFL supports initiatives that will help us better understand the impact of traumatic brain injuries and the effect on players’ health, with the goal of advancing sports medicine to provide better care for all athletes,” said Russ Brandon, Bills President and CEO. “This collaboration is an important step that will help with this effort.”

Carestream has installed a new CARESTREAM DRX-Ascend System and a DIRECTVIEW CR System at Ralph Wilson Stadium to enable the Buffalo Bills staff to use the company’s latest medical imaging technology. Instant access to X-ray images helps medical staff and athletic trainers determine whether a player can return to a game or a practice session, or if further treatment is necessary. In use at hospitals around the world, these systems provide high quality images while reducing radiation exposure, and enable medical professionals to quickly review images which can lead to faster treatment decisions.

Carestream also will make its market-leading CARESTREAM DRX-Revolution Mobile X-ray System available for use by the Buffalo Bills staff during their regular season game played in Toronto.