Andy Murray to Endorse Fuse Science Ahead of US Open
August 23, 2013
With the US Open set to start, reigning champion Andy Murray has agreed a partnership with Fuse Science, Inc. a consumer products and delivery technology company.
Andy won the 2013 Wimbledon Championships and the 2012 US OPEN singles titles, and is the 2012 Olympic tennis men’s singles champion.
“Andy is one of the top three tennis players in the world right now. The fact that he chose Fuse Science to partner with shows the efficacy of our products,” said Adam Adler, Fuse Science founder. Andy is playing at the top of his game, coming off a massive win at Wimbledon and having won in New York last year. I have targeted the top players in the world in each sport and the partners we have at Fuse are simply unmatched.
“Andy’s fitness is unparalleled, he’s probably the hardest worker in the game and it shows. I spent time with his fitness team and was enamored at the seriousness of their fitness training. Our products, technology and company as a whole were just a perfect fit for Andy’s vision as he further builds his brand and surrounds himself with the top companies in the world. We are so proud to have Andy as part of the Fuse team.”
“My training regime is critical to my success, and over the years I have worked very hard, both on and off the court. Fuse has developed an exciting range of products that make a real difference. As part of the new deal I have an equity stake in the business, so I’m looking forward to building a lasting partnership with the Fuse Science team,” said Andy Murray.
“The athlete partners we have are simply incredible. Having Andy Murray and Tiger Woods as your two global icons, it just doesn’t get any better. We plan to revamp our packaging to now include Andy. Our retail displays will also get an update with Andy and Tiger side-by-side. With this major addition to the Fuse team, we are aggressively pursuing European distribution with a great focus on the United Kingdom. It has always been a dream of mine to build a rock star team around this revolutionary technology, now we have,” added Adler.