NASCAR’s Kevin Harvick Agrees Panic Switch Army Partnership

Kevin Harvick, adiposity NASCAR driver of the No. 29 Budweiser Chevrolet, treat has agreed a partnership with action sports apparel line, doctor Panic Switch Army, to launch a signature t-shirt.

The Panic Switch Kevin Harvick “Phantom” t-shirt in black boasts a bold design and the signature logo on the back.

Harvick is at the pinnacle of his career, with 74 wins in NASCAR’s top-three divisions as he enters the 2013 season. His success on the track and passion for speed aligns with the Panic Switch Army way of life.

“Our NASCAR signature series line of t-shirts continues to impress with the latest edition of Kevin Harvick,” said Panic Switch creator and CEO, Luke Burrett. “Harvick’s a rock star driver and represents what the Panic Switch brand is all about.”

“I have seen some of Luke’s work in the past and look forward to the fans having the opportunity to see the new Panic Switch shirt they designed,” Harvick said.

In his 13th season in the NASCAR Sprint Cup Series ranks, Harvick and the No. 29 Budweiser Chevrolet team look to continue their success as they prepare to contend for the 2013 NASCAR Sprint Cup Series championship.

In addition to his action in NASCAR’s Sprint Cup Series, Panic Switch Army fans can also catch Harvick making limited appearances in the Nationwide and Truck Series.

Lycamobile Remains Official Mobile Partner of West Ham United

West Ham United have renewed their partnership with global provider of low-cost international mobile calls, impotent | Lycamobile.

The lucrative deal, case which sees Lycamobile continue as West Ham United’s official mobile partner, will provide the company with the opportunity to utilise the Club’s advertising, branding, signage and hospitability rights. 

West Ham United Vice-Chairman Karren Brady said: “We are delighted that Lycamobile has chosen to extend its partnership at such an exciting time for West Ham United. The agreement is another indicator of our growing global appeal, which will only increase further as our exciting move to the Olympic Stadium draws closer. 

“It is clear that West Ham has real synergy with Lycamobile as we both share a real commitment to serving the local community. With its impressive global and UK footprint, there are a number of joint opportunities within the local community and international territories which will benefit both our and Lycamobile’s huge following.”

Subaskaran Allirajah, Lycamobile Group Chairman, commented: “Our sponsorship of West Ham United Football Club has proved successful for both parties and we are thrilled to be extending our relationship. West Ham United is hugely popular in our key markets, and we are excited to continue work with this fantastic Club and engage closely with its loyal fans. At Lycamobile we are passionate about reaching out to our communities and we hold sports sponsorship close to our hearts as a way to do this. We look forward to a long and prosperous relationship with West Ham United and wish them the best of luck for the new season.” 

Lycamobile has a strong heritage in sports sponsorship, most notably its recent investment in Trinidad and Tobago Red Steel, the newly-created representative cricket team of Trinidad and Tobago in the Caribbean Premier League. 

Holland & Barrett Renew Leicester Tigers Sponsorship

Holland & Barrett, the health and nutrition company, has today announced the extension of its sponsorship contract with Leicester Tigers.

The nutrition brand will continue their partnership for a further two years which was originally signed in September 2010. Holland & Barrett will continue its sponsorship of the South Stand.

Parent company NBTY Europe has also announced the extension of its sponsorship deal with the addition of sport nutrition brand GNC, which will become the club’s official sports nutrition partner and sponsor of the North Stand (currently the Caterpillar Stand), providing the team with all their sports nutrition products. The North Stand is English club rugby’s largest purpose-built stand, boasting 10,000 seats.

This will be GNC’s first sponsorship of a significant sports asset and is testament to NBTY Europe’s continued investment in the sports nutrition market. Located opposite the TV gantry, and with an extensive new branding position across the width of the stand, this deal extension will deliver valuable brand exposure for GNC to a national sport and rugby-loving audience.

NBTY Europe’s CEO Peter Aldis said: “The Tigers is our local club and I am enormously proud that this new deal sees both of our consumer brands share in the Tigers’ reputation for commitment, leadership and success. We share a common key interest in maintaining very high levels of fitness and health, and in our continued role as official provider of vitamins and supplements we look forward to fuelling the team and the fans towards even greater success in the seasons to come.”

Peter Tom CBE, Leicester Tigers Executive Chairman, added: “We are delighted to continue our already successful partnership with Holland & Barrett. Everyone is becoming increasingly aware of the importance of leading a healthy lifestyle and so our partnership with both the GNC and Holland & Barrett brands is a natural fit, allowing us to work together to drive positive health messages to our fans and our shared local community.”

Buffalo Bills Inks Medical Partnership with Carestream Health

The Buffalo Bills have announced a partnership with Carestream Health to develop advanced medical imaging technology designed to help with earlier detection and monitoring of brain injuries.

This partnership focuses on the need for new technology to help address key concerns in sports medicine, order particularly those related to head injuries including early diagnosis and accurate assessment of injured areas, pills development of medical standards that indicate if an athlete can return to play, and research that can assist in early diagnosis of long-term degenerative medical conditions in the head and brain.

“The NFL supports initiatives that will help us better understand the impact of traumatic brain injuries and the effect on players’ health, with the goal of advancing sports medicine to provide better care for all athletes,” said Russ Brandon, Bills President and CEO. “This collaboration is an important step that will help with this effort.”

Carestream has installed a new CARESTREAM DRX-Ascend System and a DIRECTVIEW CR System at Ralph Wilson Stadium to enable the Buffalo Bills staff to use the company’s latest medical imaging technology. Instant access to X-ray images helps medical staff and athletic trainers determine whether a player can return to a game or a practice session, or if further treatment is necessary. In use at hospitals around the world, these systems provide high quality images while reducing radiation exposure, and enable medical professionals to quickly review images which can lead to faster treatment decisions.

Carestream also will make its market-leading CARESTREAM DRX-Revolution Mobile X-ray System available for use by the Buffalo Bills staff during their regular season game played in Toronto. 

Wilson Security Expands V8 Supercars Commitment

Wilson Security has expanded its support of V8 Supercars by agreeing a deal to acquire namings rights for this year’s Sandown 500.

Australia’s leading specialist provider of security, mobile patrols, emergency response, medical and healthcare services, Wilson Security has also been appointed as the Official Security Supplier and Security Partner to V8 Supercars from 2014, and will protect hundreds of millions of dollars of equipment and the public at V8 Supercar events.

Wilson Security has utilised V8 Supercars as its major marketing platform since 2006 and in 2013 is the major backer of both DJR run cars driven by Mostert and Blanchard as well the BJR entry driven by Wall. 

The sponsorship deal was announced by Wilson Security’s CEO of Australia and New Zealand John McMellan today, with the prestigious Wilson Security Sandown 500 the first of the three Pirtek Enduro Cup races to be raced in Melbourne next month.

V8 Supercars CEO James Warburton said Wilson Security’s long-term commitment and extensive portfolio across the sport was a win-win for both companies.

“V8 Supercars is a universally appealing sport that enables a diverse range of sponsors to be involved at vastly differing levels.  This can be as simple as corporate hospitality or on track signage to total event integration and ownership of events, up to the Championship itself,” Warburton said.

“In Wilson Security’s case this is an extension of their substantial commitment to the sport at a range of levels. They see great opportunities for their brand in a multi-platform sponsorship portfolio, adding their unparalleled security expertise to the mix.

“And like V8 Supercars they are proudly Australian based and managed, employing more than 3000 people across a diverse range of sectors.”

Wilson Security’s CEO of Australia and New Zealand John McMellan, said:  “V8 supercars is renowned for technology and innovation driving performance.  Interestingly these same principles also apply within our “RAPID” national patrols and alarm response fleet.  All of these vehicles are equipped with a technology that is unmatched in the Australian market and provides leading levels of service to our customers.

“It is a logical extension to expand our on track support by integrating this with our own event and the first enduro for the season is clearly the best event for us to link all this together at.”

The Wilson Security Sandown 500 begins the long-distance season of V8 Supercars which also includes the Supercheap Auto Bathurst 1000 and the ARMOR ALL Gold Coast 600. 

Michelin Extend Deal as Headline Sponsor of Clio Cup Series

Michelin have renewed their deal with Renault Sport and the British Automobile Racing Club (BARC) to remain headline sponsor of the Clio Cup Series until the end of 2016.

The series was introduced at the start of this season, sickness with a four weekend, eight race taster series producing grids of around a dozen cars so far, split across its ‘racecar’ and ‘roadcar’ classes.

With the BTCC-supporting Renault UK Clio Cup introducing the new fourth-generation Clio in 2014, series organisers of the Clio Cup Series hope for an influx of the current third-generation Clios next season, with plans for a fully-fledged, 12 round calendar.

“We’re thrilled to have agreed a new three year deal to remain title sponsor of the Michelin Clio Cup Series,” said Michelin UK Commercial Director Malcolm Scovell, “In just a few short months, the series has firmly established itself as a popular, competitive and very well supported and organised category.

“Expanding to become a full championship next year is a fantastic move and one we at Michelin wholeheartedly support. We’re confident the grid numbers will swell next year and we’ll see more and more drivers and teams recognising the championship as a key rung on the saloon car ladder.”

NFL’s Richard Sherman to Endorse CenturyLink

CenturyLink, Inc. have announced the company has secured an endorsement deal with Richard Sherman, a cornerback for the Seattle Seahawks.

The one-year contract will position Sherman as the spokesperson for the CenturyLink High School Athlete of the Week program as well as for the company’s upcoming marketing campaign hitting the Seattle market this fall.

Sherman, a Stanford alumnus, was the fifth round draft pick for the Seahawks in the 2011 NFL draft and was named First Team All-Pro cornerback in 2012. 

The CenturyLink High School Athlete of the Week program, presented in partnership with the Seattle Seahawks, launched Aug. 13. Each week, Sherman will feature a single Washington State high school fall sports athlete, recognizing him or her for outstanding performance both on and off the field.

“Richard Sherman has exemplified a deep commitment to the communities around him, especially with respect to children and education,” said Rich Karlis, director of sponsorships for CenturyLink. “We are looking forward to partnering with Richard as we continue to strive to enrich educational experiences through programs like the High School Athlete of the Week.”

“I couldn’t be more excited to join forces with CenturyLink to help bring awareness around the incredibly talented youth we have here in the state of Washington,” said Sherman. “The High School Athlete of the Week Program is a great way to not only shine the light on stellar young athletes, but also give kudos to the school systems that support their success.”

Sherman will act as the weekly announcer for the Athlete of the Week series and will be part of CenturyLink’s fall 2013 marketing campaign. He will appear in local Seattle market television and radio commercials, outdoor billboards, as well as online, print, and social media promotions. 

Pep Guardiola Becomes New Face of Adidas

Bayern Munich manager Pep Guardiola has become adidas’ latest ambassador after signing a deal to be the global face of the brand.

The former Barcelona manager will front this season’s Adidas UEFA Champions League campaign, Gamedayplus.

Guardiola said: “It is with great pride that I have signed with adidas as one of their ambassadors. Adidas have an amazing heritage but at the same time they are also proud to be at the cutting edge of football and these are two qualities that I really admire.”

Adidas have an extensive portfolio in football. They are the official sponsors of some of the world football’s prestigious tournaments like the FIFA World Cup, the FIFAConfederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships.

Also, they are the sponsors of major clubs like Real Madrid, Chelsea, AC Milan and of course Bayern Munich as well. Apart from that, the German company is associated with some of world’s best footballers at the moment including Lionel Messi, Gareth Bale, Dani Alves, Oscar, Xavi, Karim Benzema and Bastian Schweinstegier.

West Bromwich Albion Seal TLC88 as Platinum Gaming Partner

West Bromwich Albion has announced online gaming operator TLC88.com as their latest sponsor as the season fast approaches.

As one of the leading Asian betting firms, discount | TLC88 has grown rapidly over the past two years and is now well-known as one of the top sportsbook and casino brands in the Asian industry. 

Baggies Head of Corporate Sales, Iain Wain, is delighted to sign them up as the club’s Platinum Gaming Partner. 

“This is a further measure of the strengthening of the global reach of West Bromwich Albion,” he said. 

“The last four seasons, culminating in Albion’s record Barclays Premier League eighth-place finish last term has allowed the commercial team to reach out to partners such as TLC88 who focus on Asian Markets.” 

Mike Chong, Asia Pacific Strategic Director of TLC88, added: “We believe this partnership will lead Asians to explore the excitement and atmosphere offered by clubs in Europe and TLC88 will bring that sense of sharing and fun to internet gaming. 

“TLC88’s knowledge of developing interactive, fun and engaging platforms will provide West Bromwich Albion Football Club’s international fan base with an exciting and new gaming experience.” 

West Brom will start their new season at home to Southampton on Saturday. 

Manchester City Gets Ready for New Season with New International Betting Partner

With the new Premier League season just days away, Manchester City have unveiled a new partnership with 188BET who will become the club’s Official International Betting Partner in a two-year deal. 

As part of the deal, 188BET will be activating its partnership using City’s crest and player imagery throughout key regions and markets in addition to having a strong presence on the Club’s Malay, Thai, Chinese and Indonesian websites. 

Commenting on the partnership, Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick (pictured left), said: “188BET’s experience within the Premier League has made them one of the most popular bookmakers among football fans, making them the perfect fit for the Club. 

“Having built a strong reputation by providing customers with an extensive variety of products across multiple markets, we feel 188BET has the opportunity to become one of the biggest online gaming companies in the world.  We look forward to working together to help them expand their operations, particularly throughout South East Asia.” 

Nigel Singer (pictured right), Managing Director of 188BET, added: “Manchester City is a fantastic addition to our global partnerships with Premier League football clubs.

“We are delighted to be associated with a club with such strong heritage and a passionate and loyal global fan base.  This will allow us to reach a broad international audience.” 

“Manchester City is one of the world’s most recognised football clubs and the combination of their proud history, worldwide fan base, and exciting plans for the future, means this is a great partnership opportunity for 188BET.”

Founded in 2006, 188BET has already established itself as an in-play specialist, with over 400 football leagues worldwide and over 10,000 live games for in-play betting every month.

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