Manchester United Adds Another Sponsor as Federal Becomes Tyre Partner in Taiwan & Russia

Manchester United extensive sponsorship portfolio has seen another addition with Federal Corporation, viagra 40mg one of Taiwan’s leading tyre manufacturers, medic coming on board.

The three-year agreement will see the company become the Premier League champions’ Official Tyre Partner in Russia and Taiwan. 

Federal will hope to use the Manchester United sponsorship to raise its brand profile in key territories such as Asia, herbal Russia and South America.

Manchester United’s Group Managing Director, Richard Arnold, commented: “Federal demonstrates passion, innovation and quality, making it an attractive partner for Manchester United. It is a company that prides itself on customer satisfaction and striving to be best in its field. These ambitions give us the confidence that our fans will benefit from this new and exciting partnership.

“The Club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United, we are able to provide Federal with a sizeable audience to engage with.”

This follows a number of recent deals for United. Listed below: 

Manchester United Announces Apollo as Official Tyre Partner in UK & India

Bulova Announced as Official Timekeeper of Manchester United 

Manchester United Continues African Growth with afb Partnership 

Manchester United Reveal PepsiCo Deal in Asia-Pacific, Pre-season Game to be on PPV 

Manchester United Enter Russian Market with Aeroflot Sponsorship 

Lindt Becomes Title Sponsor of 2013 Italian Open

The Open de Italia, herbal which will be celebrating its 70th birthday this year, has announced Lindt Italia, the Italian arm of the premium Swiss chocolatier, as the new title sponsor of the European Tour event.

The 70th Open de Italia Lindt will take place at Golf Club Torino, the home club of the Molinari brothers, Edoardo and Francesco from September 19-22.

Fabrizio Parini, CEO of Lindt Italia, said: “Lindt Italia has chosen to sponsor the 70th Italian Open because we share completely golf’s values, which are synonymous with tradition, history and excellence. For 160 years our company has been recognised for the very high quality of its chocolate created every day with passion by our Maître Chocolatier, the same passion which inspires all those who chose golf as a life style.”  

George O’Grady, Chief Executive of The European Tour, said: “We are delighted to welcome Lindt Italia as title sponsors of the Open de Italia for this special 70th anniversary edition of the tournament. 

“Italian golf is in the middle of an unprecedented period of success, through the accomplishments of players such as the Molinari brothers Francesco and Edoardo, and Matteo Manassero, who won our flagship event at Wentworth. The Open de Italia is an important part of this and having Lindt on board as title sponsor is an important boost for this prestigious event.” 

Franco Chimenti, President of the Italian Golf Federation, added: “To have as title sponsor such as Lindt, who are an important group, is a further confirmation of the strong promotional impact of our national Open.”

Lindt joins several other famous companies which are also sponsoring the event, including Rolex, Regione Piemonte, Lavazza and Golf Club Golf Torino..

Epson Inks Equipment Deal with FA of Singapore

Epson Singapore has agreed a three-year partnership with the Football Association of Singapore (FAS) to provide equipment in a deal worth S$1 million (US$779, viagra buy 919).

The deal, pharm which was announced today at Jalan Besar Stadium, will see the computer products manufacturer supplying imaging and printing equipment for all of the national sports association’s training facilities. This includes two recently installed large display projectors at Jalan Besar Stadium to enhance the match-day experience for football fans.

Koichi Endo, Managing Director of Epson Singapore, said at the announcement: “Youth development has been an important area of focus for our CSR efforts and sponsorships in this region and football, which builds confidence and teamwork in young people, is an ideal platform for our involvement.

“Therefore, we are deeply honoured and grateful for this opportunity to assist in funding and applying our innovations to support the FAS in cultivating football excellence and nurturing Singapore’s next generation of footballers.”

FAS President Zainudin Nordin said that the partnership with Epson, which will run until August 2016, will benefit coaches, players and fans.

“Epson has a long history of involvement with football, for example with the Asian Football Confederation and Manchester United, and we hope this experience will be able to assist our young talents in their pursuit of international football excellence.”

BankUnited Acquire Naming Rights to Club Level at Dolphins’ Sun Life Stadium

The Miami Dolphins have sold the naming rights to their club level at Sun Life Stadium to BankUnited.

Beginning Thursday, the 10,000-seat stretch of premium seating will be formally known as the BankUnited Club Level. It’s the first time the team has sold branding rights to that section of the facility.

“We are proud to partner with the Miami Dolphins yet again and to have our name associated with one of the premier sporting venues in the country,” said John Kanas, BankUnited chairman, president and CEO. “This is a tremendous branding opportunity for BankUnited.”

Jim Rushton, the Dolphins’ chief revenue officer, added: “Companies understand that sports is an important way to connect to customers. It’s the next evolution in naming rights.”

BankUnited is no stranger to sports branding. The Miami Lakes-based mega-bank, which went through an ownership change during the nation’s financial meltdown, also has owned the naming rights for the University of Miami’s on-campus basketball arena since 2005.

Recently Club level ticket sales are up 20 percent over this time last year, and the Dolphins have sold the most new suites of any NFL team, Rushton said. 

London Wasps Secure CVS as Official Main Sponsors

CVS, one of Britain’s largest business rates specialists, have become London Wasps’ Official Main Sponsor ahead of the new season.

The CVS brand will sit on the front of all London Wasps playing shirts and the back of the players’ shorts this season, as well as on replica shirts and training kit.

Chief Executive, Mark Rigby, also a former Wasps Captain and current Chairman of the Club, said: “CVS is Britain’s leading business rates advisory firm. We’re successful as we are unique. Unlike other property firms, CVS is 100% focussed on securing the largest business rates reductions for our clients and saving them money. It’s a winning formula that delivers real results for our clients and sets us apart from the competition.

“Sponsoring Wasps is a watershed moment for CVS. Wasps’ competitiveness and desire to win is a perfect reflection of our own brand values. I am genuinely excited about the future of London Wasps with new owner Derek Richardson and a talented team of players under the guidance of Dai Young. We are proud at CVS to be there at the start of this new era and are looking forward to a great season.”

London Wasps CEO Nick Eastwood said: “We’re delighted to welcome CVS on board as our Official Main Sponsor.

“There is a real synergy between our two brands as we are both making huge progress in our respective areas and we are both very ambitious about where we are headed, so it feels like a great partnership for both ourselves and CVS. In the current economic climate, business rates are a huge concern for all companies, and the work CVS do in reducing these is highly impressive. We’re really looking forward to helping to drive their business forward and working with them this season.”

CVS are the UK’s fastest growing property services firm, with offices in Manchester, Bristol and London. They work with brands including Patisserie Valerie, Ascot, Aston Martin and Persimmon.

One Solutions Gets Front of Shirt Sponsorship Rights to Cronulla Sharks

National Rugby League team Cronulla Sharks has announced One Solutions has become front of jersey sponsor for the Sharks remaining games this season.

In addition to the major jersey sponsorship arrangement for 2013, adiposity for the next three years One Solutions will assume the Sternum Sponsorship property on the front of the Sharks NRL jersey. One Solutions will also become Platinum Membership Sponsor in 2014.

Earlier this season One Solutions took up the final sponsorship property available on the shorts of the Sharks NRL playing apparel, with the upgrading of their partnership a positive endorsement for the direction the club is heading.

“One Solutions is an extremely reputable company and we are thrilled they’ve made the decision to increase their sponsor involvement with the Sharks in what is a remarkable vote of confidence in our team from Bill Mallouhi, Kin Min Wong and from all of their Directors as we progress through finals,” Sharks CEO Steve Noyce said.

“We welcome their jersey sponsorship for the rest of this year as well as in regards to the upper sternum position on the NRL jersey from next year and are certain the partnership will enhance and bring positive exposure to their business and brand.”

Citi to Title Sponsor Frozen Fenway 2014

American multinational financial services Citi has been revealed as the title sponsor of Citi Frozen Fenway 2014, Fenway Sports Management have announced.

The celebration will run two weeks and consist of two Division I men’s college hockey doubleheaders and two free public skating days for City of Boston residents, among other events.

“We’re always looking for new ways to give our customers special access in sports, and Frozen Fenway is creating new history at this iconic venue,” said Jennifer Breithaupt, SVP of entertainment marketing at Citi. “We are excited that Citi and our customers will be joining these new traditions, from complimentary skates for the entire family and youth clinics to cheering on Hockey East teams.”

“We are pleased to have Citi as our title sponsor for the 2014 Frozen Fenway games and events,” said FSM president Sam Kennedy. “Hockey is becoming a winter staple at Fenway Park and we look forward to sharing this new tradition with Citi as we welcome members of the New England community to the ballpark this winter.”

Sebastian Vettel to Endorse BRAUN’s Grooming Range

Shaving brand BRAUN, doctor which is also a subsidiary of Procter & Gamble, stuff has announced triple Formula 1 world champion Sebastian Vettel as the new global ambassador for BRAUN’s male power grooming range.

The partnership also marks the launch of the BRAUN global campaign “Hold on to your Dreams”.

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps where Vettel secured his fifth victory of the season.

The triple world champion said: “I grew up with the Braun brand. We both come from the same state of Hesse, so the connection is deep rooted. I have always been amazed by how much technology goes into Braun shavers. It’s just like in Formula 1, the latest technology, the finest design and guaranteed durability. They simply do what you expect from them. I’m proud to be the ambassador for Braun male grooming.”

Braun’s Global Marketing Director, Lakis Vasileiadis, added: “We are truly delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun.”

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blu eCigs to Sponsor Rahal Letterman Lanigan Racing at Baltimore GP

Rahal Letterman Lanigan Racing (RLL) have announced that blu eCigs, ampoule the electronic cigarette brand, for sale is expanding their partnership and will be the primary sponsor of the No.15 Indy car driven by Graham Rahal at the upcoming Baltimore Grand Prix on September 1, 2013.

They will also sponsor doubleheader races at the Grand Prix of Houston held on October 5-6, 2013. blu eCigs has taken a prominent role in open-wheel racing across the Indy car team as associate sponsor of the No. 15 Indy car driven by Graham Rahal for the full 2013 season.

“We are excited to expand our engagement and take the lead as primary sponsor of the Grand Prix races in Baltimore and Houston, two high-profile races that are sure to be thrilling,” said Matt Coapman, VP of Marketing at blu eCigs. “We were happy to see the positive response from our recent involvements earlier this season and look forward to continue engaging the fans and crew with innovative marketing and promotional opportunities to make this a memorable motorsports season.”

“The response from the Indy car industry with blu eCigs’ involvement this season has been tremendous and we look forward to having the brand on board as primary sponsor at Baltimore and Houston for Graham’s car,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “It’s great to have a brand like blu eCigs back in racing. We appreciate the value and excitement of their involvement with our team and we look forward to continue growing the program.”

32Red Named Official Casino Partner of Bologna

Serie A team Bologna FC have announced a new partnership with gaming group 32Red. 

The deal will see the 32Red brand become the official casino partner of the Italian club for the 2013-14 and 2014-15 seasons.

The partnership with the Serie A team will boost the profile of the 32Red brand in Italy, where the company has been regulated and licensed since November 2012. The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the Club’s website.

Ed Ware, 32Red’s CEO said: “We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs. Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy.”

Daniele Montagnani, Commercial Director of Bologna FC, added: “We are delighted to be entering into this partnership with 32Red, and we look forward to an ongoing and mutually beneficial relationship.”

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