English Football League One club Notts County have announced a one-off shirt sponsorship deal with Ladbrokes for the eagerly anticipated Capital One Cup encounter with Liverpool.

The world leader in online betting and gaming will have their logo emblazoned across the front of the Magpies’ shirt for the Round 2 fixture.

Chairman Ray Trew commented on the deal: “We have enjoyed some fantastic relationships with high profile national brands during my time here at Notts County and I am delighted to see that extend further still with the addition of Ladbrokes for this game against Liverpool.

“I would like to thank Ladbrokes for their support through this sponsorship, nurse whilst also conveying my appreciation for our season-long sponsors, herbal notably Dave Hodgson and his team at 3663, who are our official home shirt sponsors, and Pinnacle, who sponsor our away shirts this season, as well as Jongleurs Comedy Club, who are our official back of shirt sponsor for the campaign.

“The support of our commercial partners at all levels is invaluable to a club like Notts County and we simply wouldn’t be able to achieve our goals without their continued backing.”

Notts face Liverpool at Anfield on Tuesday 27 August  with nearly 3,000 of the County faithful set to make the trip to Merseyside.

Castrol has ended its long-time sponsorship of National Hot Rod Association’s (NHRA) John Force Racing following the 2014 season.

The announcement will end a relationship that stretches back almost 30 years.

“John Force has been the ultimate ambassador for the Castrol brand and we are grateful for his passion and dedication,” said Rich Pond, head of US marketing for Castrol, “but after twenty-nine successful years, we have decided to pursue new ways to engage with our consumers and customers, while still celebrating the superiority of Castrol motor oils.”

During his days with Castrol, Force and his organization captured a record 17 NHRA Funny Car championships with 15 won by John himself including 10 in-a-row. 

“Castrol has been with me for so long now, they really are part of the JFR family,” said John Force. “They’ve been there as my daughters have grown up with the Castrol name on all those cars for all those years. It’s gonna be tough to part ways, but I want to thank them for being a great partner.

“All of us are going to stay focused on the rest of the 2013 season and on winning a final championship for Castrol in 2014. It’s far from over. We’ve had a great past but I believe we also have a great future. I’m just going to keep doing my job and we’ll see who’s ready to be part of our success going forward.”

Through the end of their current agreement in 2014, both John and Brittany Force will continue to represent the Castrol brand.

Phoenix International Raceway (PIR) has announced it will sponsor UFC lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis.

Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, malady PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.

“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said PIR president Bryan R. Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”

As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances on site at PIR on Sunday, Nov 10.

“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”

The East Coast Hockey League (ECHL) has announced that AMI Graphics will continue to be the Exclusive Signage Company of the ECHL. 

AMI Graphics has provided sponsor signage to the league and its member teams for several years and since 2006-07 has been the exclusive provider of dasher graphics and ice logos for the ECHL. 

“The ECHL and its member teams are fantastic partners, each year we look forward to assisting the teams as they prepare for opening night,” said Ed Miles, General Manager at AMI Graphics. “We greatly appreciate the support that the teams have shown us over the past several years.” 

AMI Graphics has presented a complimentary set of dasher graphics to one ECHL team each of the last nine years at the Annual Sales, Marketing and Communications Meetings. 

“AMI Graphics prides themselves on exceptional service and a proven, innovative product line,” said Todd Merton, ECHL Director of Marketing and Licensing. “AMI continues to be a great partner to the ECHL and our member teams and we look forward to continuing our relationship with them.” 

AMI Graphics will receive exposure on ECHL’s website as well as inclusion in League publications such as the Official Guide & Record Book and Schedule Book and exposure at the ECHL All-Star Game. AMI Graphics will also continue to sponsor the Plus Performer of the Month Award, awarded to the ECHL player who accumulates the best plus-minus each month during the regular season.

Richard Childress Racing has partnered with D.G Yuengling & Son to be a primary sponsor on the No. 3 Yuengling  Light Lager Chevrolet with driver Ty Dillon during the 2014 NASCAR Nationwide Series season.

The American brewery will be the primary sponsor on the RCR Chevrolet Camaro for eight races of the 2014 schedule. Yuengling Light Lager will be a key partner as Dillon moves full time to the Nationwide Series next season.

The announcement was made during the company’s annual meetings at their Pennsylvania headquarters. This is Yuengling’s first time partnering with a NASCAR team.

“The Yuengling Brewery is extremely proud to be partnered with a world-class organization like RCR for the 2014 Nationwide Season, allergist ” said Lou Romano
Director of Marketing and Wholesaler Development for Yuengling. “Both organizations are true American success stories exemplifying hard work, remedy family values and proven results. 

“Ty Dillon is a perfect match for us to help introduce our Light Lager brand to loyal NASCAR fans wherever Yuengling is sold. He’s not only a strong competitor on the track, but shares many of the same interests as Yuengling drinkers.  Ty is an avid sports fan, outdoor enthusiast and holds close family ties. 

“We also know and understand the legacy of the No. 3 to RCR and in NASCAR history, and are honored to have our brewery appear with that number on Ty’s car in 2014.”

Dillon is currently competing for the NASCAR Camping World Truck Series championship and has one victory to his credit this season. 

“I’m honored to be able to represent an iconic brand such as Yuengling,” said Dillon, who has eight-career Nationwide Series starts to his credit, to date. “I’m excited to share my first full year in the Nationwide Series with them as they venture into the sport for the first time this season.”

“They are family operated and America’s Oldest Brewery, something which fits our heritage at RCR. We think their family culture will make for a great partnership with the RCR and Childress family cultures. To say I’m looking forward to racing the No. 3 Yuengling Light Lager Chevrolet next year is an understatement.”

English League Two club Hartlepool United have announced business to business trade exchange Bartercard as their new away shirt sponsor. 

As part of the sponsorship deal, the Bartercard logo will feature on the Club’s away shirts, match-day programmes and perimeter advertising sites at The Vic for the next three seasons.

The deal provides Pools with Bartercard “Trade Pounds”. These Trade Pounds will be used within the Bartercard Exchange to allow the Club to cover the cost of its day-to-day business expenses, from accommodation and marketing to training, bookkeeping and promotional merchandise.

“Hartlepool United are proud to announce Bartercard as our official away shirt sponsor – the company has an excellent reputation for enabling businesses to thrive and we look forward to a successful partnership with them over the next three seasons,” said Chief Executive Russ Green.

Simon Barker, Bartercard UK CEO, added: “We’re delighted to be partnering with Hartlepool. The Club has a rich history, which includes launching the managerial career of one of the greatest English football managers of all time, Brian Clough.
“We’re very much looking forward to supporting the team over the seasons ahead.”

iSentia, one of Asia Pacific’s leading media intelligence company has announced it will be the official supporter of the Australian Olympic Team for the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Games.

iSentia supplies the Australian Olympic Committee (AOC) with up to the minute analysis of the Australian Team’s media coverage and provides our athletes with the latest news from home during the  games. It also supplies the AOC with specialist social media intelligence through its BuzzNumbers service.

iSentia will also be assisting the AOC by creating a Newsboost portal for the AOC to be made available for AOC media and agreed executives together with journalists using the service, providing the AOC with a dedicated online digital newsroom.

iSentia CEO John Croll said he was thrilled with the continued alignment: “Our staff are thrilled to be contributing to these unrivalled sporting events and to the success of the Australian Olympic team. As market leaders we share the goals of every athlete in constantly striving to improve, whatever the conditions and whatever the competition. We are continually inspired by their achievements and try to bring these elements into our own service.”

AOC president John Coates added: “Our Australian athletes are incredibly grateful for iSentia’s generous support. The media plays a key role at Games time, our athletes follow what is being reported in print, radio, television and particularly on social media platforms and having the support of such a professional group at iSentia is of great benefit to the athletes and the AOC.”

Schrock Cabinetry has renewed its deal as leading sponsor of the No. 27 Schrock / Menards Chevrolet in the upcoming 2013 NASCAR Sprint Cup Series IRWIN Tools Night Race in Bristol, Tenn.on Aug. 24.

At the pedal is NASCAR driver No. 27 Paul Menard, who earned his first Sprint Cup victory for Richard Childress Racing at the Brickyard 400 in July 2011. He will be steering toward victory once again at the Bristol Motor Speedway.

Schrock Cabinetry, founded in 1961 as Schrock Brothers Manufacturing, specializes in making handcrafted cabinetry for homeowners. In 1998, Schrock became a part of a larger family of cabinetry brands under the leading cabinet manufacturer inNorth America, MasterBrand Cabinets, Inc. For the past five years, Schrock has aligned its like-minded reputation for precision and excellence with NASCAR as a leading car sponsor, alongside family-owned home improvement store Menards.

“Paul has consistently demonstrated that his speed and resilience knows no bounds. We’re very excited to be a part of the excitement as Paul and the No. 27 Schrock / Menards Chevrolet take to the track once again,” said David Randich, president at MasterBrand Cabinets. “We wish Paul and his team the best of luck in the upcoming race.”