Bespoke suit manufacturer Oliver Brown has become the Official Supplier of Formalwear to Team GB’s delegation participating in the Sochi 2014 Olympic Winter Games.

Oliver Brown will provide more than 1100 items of formalwear to Team GB, including 176 tailored jackets featuring Team GB embroidery on the outside pocket, a Union Flag on the inner pocket and Team GB neck hanger.

Oliver Brown will also be part of the Team GB Kitting Out programme for the Sochi Games as every athlete and official receives their full collection of Team GB apparel.

Team GB Chef de Mission for Sochi Mike Hay said: “We are delighted to have Oliver Brown on board as the Official Formalwear Supplier to Team GB for Sochi 2014.

“They have been a joy to work with and we are pleased with the quality and style they will be supplying. Oliver Brown represents a modern yet traditional British company and that fits exactly with Team GB’s role to prepare for and support the ‘Best of British’ athletes at the Olympic Games.”

Kristian Robson, Oliver Brown Owner and Creative Director, said: “As a British label Oliver Brown’s ethos is underpinned by traditional values, with British heritage at the very core of our brand. Following the outstanding success of Team GB in the London 2012 Olympic Games, I am absolutely thrilled to be supporting the team at the games in Sochi and very excited to announce our partnership with such an exceptional organisation.

“Team GB’s performance in the Games last summer made us all so incredibly proud to be British and it is with great honour that Oliver Brown will be providing the athletes formalwear for the Winter Olympics in Sochi.”

Online bookmaker SBOBET has announced further partnerships in the Premier League by becoming the Official Asian Betting Partner of Southampton and West Ham United.

SBOBET, which operates in Asia, has already secured partnerships with Swansea and Hull City in the last few weeks.

West Ham United Vice-Chairman Karren Brady commented on their deal: “Following a hugely successful term as the Club’s Principal Sponsor, we are delighted to continue working with SBOBET and remain a member of the SBOBET family of Barclays Premier League football clubs.

“SBOBET demonstrated over the past four-and-a-half years from their investment in the Premier League that football was key to their business and it is important that West Ham United continue to partner with organisations who have a vested interest in our game.

Bill Mummery, Executive Director of SBOBET, commented: “It is especially pleasing that SBOBET and West Ham United will be joining forces again for the coming season which will take us into our fifth year of working together to achieve our mutual objectives.”

Dominic Fawcett, Chief Commercial Officer at Southampton Football Club, added: “We’re delighted to sign SBOBET as our Asian betting partner. 

“We look forward to working together, and also building our supporter base in the Asia region.”

Virgin Media has announced its latest ambassador with World Athletics Champion Christine Ohuruogu joining the team to advertise Virgin’s ‘superfast broadband’.

Ohuruogu joins fellow athletes Usain Bolt, Mo Farrah and Richard Whitehead in the marketing initiatives.

The announcement was made following Ohuruogu’s success at the World Athletics Championships in Moscow last week. She became the first British woman ever to claim a second individual world title in the 400 metres, after winning the title for the first time in Osaka in 2007.

“We’ve been talking with Christine for some time now so it’s with great pleasure that we’ve signed this sponsorship deal now she’s done the double,” said Jeff Dodds, Virgin Media’s chief marketing officer.

“Usain has too; and Mo; and marathon champ Richard Whitehead. And so have we, by doubling the broadband speeds of millions of customers this past year. Now we’re getting excited about 2014 as I know Christine hopes to compete for what could be yet another double – her second Commonwealth Games gold next year in Glasgow.”

AdvoCare, here a premier health and wellness company, viagra has announced it will sponsor Daytona 500 winner Trevor Bayne to serve as the full-time partner on the No. 6 Roush Fenway Racing (RFR) Ford Mustang in the NASCAR Nationwide Series (NNS) in 2014.

The No. 6 team, led by award-winning crew chief Mike Kelley, is currently competing for its third consecutive NNS Championship.

“AdvoCare has always valued its relationship with the motorsports community, and as we began thinking about our vision for 2014 we knew this would be a winning combination,” said AdvoCare President and CEO Richard Wright. “Trevor embodies the spirit of AdvoCare through his values and integrity. He’s a true champion. We feel the Nationwide Series is our home, and that’s why we’re excited to team up with Roush Fenway Racing, Nationwide driver Trevor Bayne and the No. 6 car. This partnership is powerful for both AdvoCare and RFR and will continue in our efforts of making AdvoCare a household name. We’re looking forward to 2014.”

“We are really proud to be associated with AdvoCare,” said Bayne. “As someone who has been taking their products for quite some time, I understand the great results and benefits they deliver, and I’m excited to represent AdvoCare and all of its distributors in 2014.”

AdvoCare served as the sponsor on the No. 3 car of Austin Dillon the past two seasons. With Dillon making the move to full-time NASCAR Sprint Cup Series racing in 2014, the organization began the process of diligently seeking out its best option moving forward.

French company Babolat has announced it will be the official supplier of tennis rackets, cure bags and accessories for Wimbledon.

The new deal will begin January 1. Babolat is currently the official shoe supplier for Wimbledon.

“We are delighted to be extending our relationship with Babolat from shoes to rackets and bags,” Mick Desmond, commercial director of the All England Lawn Tennis Club, said in a statement. “We have been impressed by the care and attention that Babolat has paid to all aspects of product development and design and we look forward to working with the team from Babolat well into the future.”

Babolat already supports the French Open as official supplier of rackets, balls and accessories. Rafael Nadal, a 12-time Grand Slam winner from Spain, and former major champions Li Na of China and Sam Stosur of Australia use the company’s rackets and strings.

Manchester United have announced Apollo Tyres will become their Official Tyre Partner in the UK and India in a three-year deal.

As part of the deal Apollo will build “Go The Distance” football pitches made from recycled tyres in local communities across the UK and India, with the first being on site (as part of a fan zone/play zone) at Old Trafford.

Manchester United group managing director Richard Arnold commented: “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club.

“With a combined fan base close to 46 million followers in the UK and India, we are confident in providing Apollo with a highly engaged audience, not only to promote its brand, but also to engage and communicate with our fans.

“This partnership also allows the Club to continue its on-going commitment to investment in and the development of young people, whether through our Academy or via the work we do in the community.”

Apollo Tyres chairman Onkar S Kanwar added: “This is a very significant partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver such global profile and awareness and we look forward to working closely with Manchester United over the coming years.

“It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to ‘go the distance’, this campaign really brings to life our brand values of high performance, quality and excellence.”

Apollo Tyres is headquartered in Gurgaon, India, and has a manufacturing presence in Asia, Europe and Africa. With revenues of over US$2.34 billion, the company exports to over 100 countries.

This continues Manchester United’s sponsorship surge which has seen them partnering with a number of companies in the last few months: 

Bulova Announced as Official Timekeeper of Manchester United 

Manchester United Continues African Growth with afb Partnership 

Manchester United Reveal PepsiCo Deal in Asia-Pacific, Pre-season Game to be on PPV 

Manchester United Enter Russian Market with Aeroflot Sponsorship 

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