Continental Named Official Tire of USC Athletics

The University of Southern California (USC) Athletics Department has announced Continental Tire as the Official Tire of USC Athletics in a new multi-year deal.

The agreement was facilitated by USC Sports Properties, asthma the FOX-owned sales entity that manages the marketing and media rights on behalf of USC Athletics.

“We’re proud to partner with a national brand like USC and become part of the Trojan community, prostate ” said Travis Roffler, ed | director of marketing for Continental Tire.  “We feel the performance of our Continental Tire line of products aligns perfectly with the prestige of USC and we look forward to supporting its athletic programs in 2013 and beyond.”

Continental Tire will have in-stadium branding which includes signage in both end zones, as well as other creative branding in the venue. In addition to the game-day presence, Continental Tire will also receive a variety of multi-media sponsorship entitlements to support the partnership. This includes an in-game video board feature, the use of USC Athletics marks and logos in advertisements and promotions, and online exposure via email blasts and website banners, in compliance with NCAA rules and guidelines.

“Partnering with Continental Tire is great for USC Athletics, and further supports the national appeal of the Trojan brand,” said Dan Shell, vice president and general manager of USC Sports Properties. “We are excited to be one of the only collegiate partnerships of Continental Tire, and look forward to assisting the company accomplish some of its business objectives over the next several years with this platform.”

Asics to Supply Team Scotland’s Kit at Glasgow 2014

Commonwealth Games Scotland has revealed ASICS, bronchi the performance sportswear brand, as its official kit supplier. 

As part of the deal the internationally renowned sportswear company will supply Team Scotland’s kit at the Glasgow 2014 Commonwealth Games.

ASICS have been commissioned to produce a range of high quality performance kit and sports team wear, which will be worn by athletes, coaches and support staff. The technical apparel range has a strong appearance with distinctive ‘Saltire’ blue and white lead colours, in-keeping with Team Scotland’s heritage.

Announcing the agreement, Jon Doig CGS Chief Executive and Team Scotland Chef de Mission said: “Team kit is such an important aspect for the athletes and staff particularly at a home Games, when Team Scotland will be very much in the spotlight. The look and feel of the kit helps to unite the team together and makes them proud to be representing their country at one of the biggest competitions of their lives. 

“We are delighted to be working with ASICS, such a strong international sportswear brand. They have been enthusiastic about the project from the start and we are confident that they can meet all our technical and operational requirements, as well as designing a distinctive look for the team.”

Barry Mellis, Managing Director of ASICS UK and Ireland added: “We are very proud to work together with Commonwealth Games Scotland to develop this key range of apparel which will support the performance of Team Scotland at their home Games. We look forward to creating a range of apparel which will help the team to perform at their best.”

Carl’s Jr to Sponsor Phoenix Suns

NBA’s Phoenix Suns have inked a multi-year sponsorship deal with hamburger chain Carl’s Jr.

The deal includes the opening of a restaurant at US Airways Center that will operate during non-game-day hours.

The deal also provides for a separate, Carl’s Jr. mini-store on the arena’s concourse that would be open during arena events.

The sponsorship fills the quick-service restaurant (QSR) category for the team. 

Suns President Jason Rowley called the agreement a marquee-level partnership and replaces the Suns’ previous agreements with Jack in the Box and McDonald’s, who shared the QSR category.

“One of the things we are trying to create is competition among categories,” Rowley said. “Carl’s Jr. is one of our largest deals, and we wanted to do a 360 [degree] approach.”

“One thing that is missing from downtown Phoenix is quick-service restaurants, and this location is in a marquee building in downtown Phoenix outwardly facing the public,” Rowley said.

Other elements include a media buy, in-arena signage and related promotions.

Flagstar Bank Becomes Official Partner of Detroit Red Wings

The Detroit Red Wings have announced Flagstar Bank has inked a three-year deal to become the Official Partner of the NHL team.

The agreement covers a wide range of branding, media, and hospitality opportunities, as well as special incentives for fans. 

As part of the agreement, Flagstar will be the official Red Wings credit and debit card provider, checking and savings account provider, and mortgage partner. Flagstar will have exclusive use of Red Wings logo/marks to develop a variety of co-branded consumer and business banking products. The agreement also includes Flagstar branding on practice jerseys and pucks, and Flagstar ATMs throughout Joe Louis Arena. 

“This partnership brings together two local organizations—an iconic Detroit sports team and the largest bank headquartered in Michigan,” says Olympia Entertainment President Tom Wilson. “We think fans will like it too, with lots of ways to show their team loyalty.” 

As part of the partnership, fans will have opportunities for “once-in-a-lifetime” experiences at the Joe, as well as the opportunity to participate in Twitterview, a new social media program. Twitterview lets fans take over the Red Wings’ Twitter account and interact directly with a player or Wings executive for 30 minutes every other week during hockey season. 

“Like the Red Wings, Flagstar is Michigan born and Michigan based,” says Thomas Pitkin, senior vice president of Marketing for Flagstar. “We’re proud of our local roots and excited to align with a beloved and storied team like the Red Wings. With our co-branded products, Wings fans will be able to carry in their pocket a symbol of their amazing team loyalty that runs deep and crosses generations. It’s something they can get only at Flagstar.”

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Yokohama to Sponsor Indianapolis Colts, Chicago Bears & New England Patriots for 2013 Season

Yokohama Tire Corporation (YTC) has announced a new partnership with the Indianapolis Colts while also extending deals with New England Patriots and Chicago Bears for the 2013 season.

This will be ther first year the Japanese tyre brand would have partnered with the Colts while this is the second and third year with the Bears and Patriots respectively.

“The teams we’re sponsoring this season are all Super Bowl champions with passionate fan bases, erectile ” said Andrew Briggs, ambulance Yokohama director, remedy marketing and product planning. “Each is a strong partnership that will increase awareness of Yokohama in their respective markets and help drive more foot-traffic into the showrooms of our local dealers.”

Yokohama will run media advertising across the team’s television platforms. With the Colts, there will also be a social media component, as well as an interactive booth in the Fan Zone area at their eight home games.

In addition to the Bears, Colts and Patriots, Yokohama’s 2013 sports sponsorship roster includes partnerships with Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.

AJ Bell to Title Sponsor Men’s 2013 World Squash Championship

Investment platform AJ Bell has become the title sponsor of the Men’s 2013 World Squash Championship which will take place in Manchester.

AJ Bell have their Head Office overlooking the Old Trafford home of Premier League champions Manchester United and in a bid to increase awareness of their brand they have looked to embrace sport opportunities. The tactic kicked off last month with a three-year naming rights partnership with near neighbours Lancashire County Cricket Club for the iconic AJ Bell Players & Media Centre.

They hope their entry into Squash will fill their needs.

“With 1.5 million squash players distributed fairly evenly across the UK, clinic our sponsorship of the event in Manchester is a chance to increase our brand awareness nationally,” said AJ Bell’s Marketing Director, Billy Mackay.

“Importantly, it also cements our strong connection to Manchester and the North West.

“With increasing interest in squash and a decision imminent on the sport’s bid to gain Olympic Games recognition, it is an exciting time to add our support to the excellent work being carried out by the Championship’s stakeholders, PSA, England Squash and Racketball, UK Sport and Manchester City Council.” added Mackay.

Alex Gough Chief Executive Officer from the PSA said “We are delighted to see AJ Bell as the title sponsor for this year’s World Championship.  The sport is gaining more and more exposure all of the time and to attract a sponsor that is already involved in other successful sports like cricket, shows the growing value of squash at the moment.”

The 2013 AJ Bell World Squash Championship takes place from October 26 to November 3, with the quarter-finals onwards hosted at the internationally known, Manchester Central (formerly G-Mex).

Subway Named Official Quick Service Restaurant of Asian Tour

Restaurant chain SUBWAY has been announced as the Official Quick Service Restaurant of The Asian Tour.

The deal with the region’s premier Tour, advice which is currently celebrating its milestone 10thseason this year, viagra will promote the SUBWAY brand across the Tour’s global platforms that include television broadcast exposure reaching 180 nations and 650 million homes, as well as the Tour’s official website.

This new relationship will also provide SUBWAY restaurants with the opportunity to increase its brand visibility under the tagline “Where Winners Eat” through on-site advertising and activation at Asian Tour events, including the Venetian Macau Open, Indonesia Open and the Tour’s season-ending event in Malaysia.

“Each year, our Asia-Pacific customers continue to champion our brand, creating the perfect opportunity to introduce our ‘Where Winners Eat’ platform and meriting future growth from our more than 1,700 stores in the region,” said Karen Eidsvik, Regional Director for SUBWAY APAC.  “Through this great opportunity with the Asian Tour, we will continue to provide our consumers and fans of professional golf with great taste, value and quality fresh food options that are loved by millions of SUBWAY fans around the world.”

“We are delighted to welcome SUBWAY on board as our newest sponsor. The brand’s involvement with the game shows the continued backing of a global industry leader towards professional golf at the highest level in this region,” said Kyi Hla Han, Chairman, Asian Tour. “It is fulfilling that SUBWAY Restaurants have recognized the Asian Tour as the leading and premier professional Tour in the region through this relationship and we are confident that the sponsorship will deliver tremendous value benefitting both parties immensely.”

Thiago Silva Becomes First Soccer Player to Endorse Skullcandy

Headphones manufacturer Skullcandy have announced their first ever soccer player to become their ambassador with Paris Saint-German defender Thiago Silva signing onto the American brand.

The 28-year-old defender, who recently won the French Ligue 1 championship with PSG and led Brazil to its third consecutive FIFA Confederations Cup title, is the latest addition to the ambassador team which also includes NBA players Kevin Durant, James Harden, Kyrie Irving, Derrick Rose, Andre Iguodala and the NFL’s Stevie Johnson.

“Skullcandy has lived and breathed action sports since we were born back in 2003. It’s now a decade into our growth and we are extremely excited to be able to bring this passion to the world’s largest sporting audience, with the announcement of Thiago Silva as our first Skullcandy football brand ambassador. Not only is he arguably the world’s best central defender, but his leadership and charisma on and off the pitch make him a natural fit for our brand. As a Brazilian, music is a natural part of his life and we look forward to supporting Thiago in his bid to become a World Champion on home soil next year,” said Feliciano Robayna, Skullcandy’s EMEA Sports Marketing Manager.

Skullcandy gave the Brazilian captain a customized headphone created exclusively for him on the eve of the FIFA Confederations Cup Brazil 2013, and a fresh set for the 2013/14 European club season.

“I’m passionate about music and Skullcandy is admired by all players for having great products. I love my new custom headphones and am proud of this new partnership,” says Thiago Silva.

South African Rugby Secures Asics as Apparel Sponsor

The South African Rugby Union (SARU) has announced today thatsports performance brand ASICS will become the new apparel sponsor of the Springboks and their associated national teams.

The six-year deal runs from 1 January 2014 to 31 December 2019, look taking in the Rugby World Cups of England 2015 and Japan in 2019.

As well as providing kit to the Springboks, clinic ASICS will supply kit and apparel to their associated national teams – including the women’s and all age-group teams, as well as SARU referees.

“This deal with leading sports performance brand ASICS is a huge coup for SARU, and one we’re very excited about,” said Jurie Roux, SARU CEO.

“We are entering an enormously important period for South African rugby, encompassing two Rugby World Cups, as well as a new Springbok era under coach Heyneke Meyer. ASICS’ high level technical apparel and global brand reputation will help us both on and off the field.

“Making use of local manufacturers was one of the criteria in the tendering process and we have been impressed in the way ASICS has approached this. Their team has already held a number of discussions with potential suppliers around the country.”

The new apparel will include compression fabrics to improve blood circulation, high-tech laser cut ventilation, ergonomic design and recycled materials.

Alistair Cameron, President and CEO of ASICS EMEA, said: “ASICS has a long and proud tradition of partnering with athletes, teams and federations and we are extremely excited about expanding our cutting edge performance products into the rugby market and in particular working alongside one of the leading partners in that market – the South African Rugby Union.

“With South Africa providing huge growth potential, ASICS’ partnership with SARU is a chance for us to continue to build our brand awareness and positioning in the South African market, whilst also supporting the Springboks in their quest to become the number one rugby side in the world.”

ASICS EMEA currently sponsor a range of teams and athletes, including the athletics federations of France, Italy, Netherlands, Australia and Japan as well as Cricket Australia, and leading athletes such as Gael Monfils (tennis), Sam Stosur (Tennis), Christophe LeMaitre (athletics), Jan Frodeno (Triathlon) and Helen Jenkins (Triathlon).

Manchester United Adds Another Sponsor as Federal Becomes Tyre Partner in Taiwan & Russia

Manchester United extensive sponsorship portfolio has seen another addition with Federal Corporation, viagra 40mg one of Taiwan’s leading tyre manufacturers, medic coming on board.

The three-year agreement will see the company become the Premier League champions’ Official Tyre Partner in Russia and Taiwan. 

Federal will hope to use the Manchester United sponsorship to raise its brand profile in key territories such as Asia, herbal Russia and South America.

Manchester United’s Group Managing Director, Richard Arnold, commented: “Federal demonstrates passion, innovation and quality, making it an attractive partner for Manchester United. It is a company that prides itself on customer satisfaction and striving to be best in its field. These ambitions give us the confidence that our fans will benefit from this new and exciting partnership.

“The Club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United, we are able to provide Federal with a sizeable audience to engage with.”

This follows a number of recent deals for United. Listed below: 

Manchester United Announces Apollo as Official Tyre Partner in UK & India

Bulova Announced as Official Timekeeper of Manchester United 

Manchester United Continues African Growth with afb Partnership 

Manchester United Reveal PepsiCo Deal in Asia-Pacific, Pre-season Game to be on PPV 

Manchester United Enter Russian Market with Aeroflot Sponsorship