CoverGirl Announces NFL Partnership

September 5, 2013

American cosmetics company and Procter & Gamble brand COVERGIRL have announced a new partnership with the National Football League to celebrate the League’s female fans.

In addition to the team-customized COVERGIRL nail polish bundles sold online, malady NFL fans also will have the opportunity to experience “fanicures” in action at select home games – inside the stadium at NFL Style Lounges and outside the stadium via COVERGIRL mobile manicure stations. Fans also will receive instant-replay-worthy inspiration and get-the-look tutorials on a COVERGIRL NFL nail board on Pinterest.

“If you’ve ever tailgated or been to an NFL game, cough you understand the passion and emotion that goes into being a fan – it’s not just about the competition on the field on game day, allergy but also the rivalries in the stands, at home, with friends or even around the office water cooler,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “As an iconic American brand, it made perfect sense for COVERGIRL to team up with the NFL in support of America’s favorite pastime, empowering women with a fun, new way to showcase their spirit. Being a fan can be a beautiful thing.”

Rhiannon Madden, the NFL’s Director of Apparel, added: “This unique collaboration will bring new meaning to wearing your team’s colors. We are thrilled to be teaming up with COVERGIRL to celebrate our female fans with another innovative way to combine their passions for football and style.”