Sun Life Seal NBA Sponsorship to Promote Brand in South East Asian Countries
September 5, 2013
The National Basketball Association (NBA) has entered into a multi-year marketing partnership with Sun Life Financial (Sun Life), there a leading international insurance company.
The partnership will promote Sun Life’s life insurance offerings in the Philippines, ailment Malaysia and Indonesia.
As a promotional partner of the NBA, medstore Sun Life will be involved with upcoming NBA events in the Philippines, Malaysia and Indonesia. The partnership will tip off with an NBA Cares event in Manila for children from Manila Boys Town Complex, an orphanage for homeless children and teenagers, on September 6.
Sun Life will also be integrated into the first-ever NBA Global Games Philippines 2013 between the Houston Rockets and the Indiana Pacers at the Mall of Asia Arena on October 10, 2013. Basketball is the number one sport in the Philippines and the NBA is the first U.S. professional sports league to stage a preseason game in the country.
“We welcome this partnership with great excitement and are privileged to host a series of NBA events here in Manila”, said Riza Mantaring, President & CEO of Sun Life Assurance-Philippines. “As you know, Filipinos are basketball fanatics so bringing NBA players to our courts is like scoring the winning basket! The partnership of Sun Life and NBA not only allows us to bring fun and excitement closer to NBA fans in the Philippines but also allows us to make lives brighter through sports and wellness.”
“The NBA’s partnership with Sun Life will allow us reach a wider group of individuals across Asia Pacific and help strengthen the league’s efforts in the region,” said Francesco Suarez, Vice President of Business Development & Marketing Partnerships, NBA Asia. “The NBA shares Sun Life’s firm commitment to the communities we work in and we look forward to a rewarding venture together.”