Happy Squeeze Becomes Official On-the-go Superfood of US Youth Soccer

September 4, 2013

US Youth Soccer, the largest youth sports organization in the nation, has announced Happy Squeeze as the official On-the-go “Superfood” of US Youth Soccer.

The new partnership will highlight Happy Family’s line of Happy Squeeze pouches. . The sponsorship will provide US Youth Soccer players with a healthy snack choice while on the move to soccer practices, games and events. These squeezable snacks are hassle-free and allow for easy use for players of all ages.

“The US Youth Soccer organization is a natural partner for us as we have a shared mission to promote positive health and well-being among today’s youth,” said Shazi Visram, founder, CEO, and Chief Mom of Happy Family. “We’re honored to have the opportunity to support them in providing nutritious and delicious snacks the whole family can enjoy.”

Happy Squeeze will reach the more than three million youth players and one million adults engaged with US Youth Soccer through the promotion at events and on USYouthSoccer.org. Samples of Happy Squeeze snacks will be available at several events, including the US Youth Soccer National Championship Series and the US Youth Soccer Workshop at the NSCAA Convention.

“We are pleased to welcome Happy Squeeze as a US Youth Soccer sponsor,” US Youth Soccer Executive Director Jim Cosgrove said. “Not only are our members passionate about soccer and furthering their skills but they are also concerned about eating and staying healthy, and that’s why Happy Squeeze is such a great fit for us.”