North American Sooccer League (NASL) club Indy Eleven have announced a new partnership with Honda designating the Japanese car manufacturesn as the Official Automobile of Indy Eleven.

Heading into its inaugural season in NASL, Indy Eleven’s three-year deal includes having the Honda logo on the front of their jerseys and all uniforms worn by the Indiana side through the entirety of the agreement.

“Indy Eleven’s partnership with Honda sets the tone for what this club plans to achieve in forming meaningful and lasting partnerships within the business community,” said Indy Eleven Owner Ersal Ozdemir. “While its national and international recognition can assist in getting Indy Eleven wider exposure, it is the possibilities provided by Honda’s Indiana connections that excite us most.”

“The Honda team of 2,000+ Hoosier employees at our Greensburg plant is excited for the upcoming season with Indy Eleven,” said Bob Nelson, HMIN president. “This partnership is a tremendous opportunity for the entire Honda family.”

“In a town where pro teams impact our daily lives and community livelihood, we’re excited and proud to be a major partner of Indiana’s newest sports organization,” said Dave Piercefield, President of Central Indiana Honda Dealers.

After nearly a year of putting together the building blocks for professional soccer in the Hoosier State, the Honda deal is another strong signal of growth for Indy Eleven as the team builds momentum towards its inaugural 2014 season.

Leading products company USG Corporation and its Canadian subsidiary, CGC, Inc., have announced a new four-year sponsorships of both the U.S. Olympic and Paralympic Teams and the Canadian Olympic Team.

USG and CGC are now the official building materials sponsors of Team USA and the Canadian Olympic Team. L&W Supply Corporation, the company’s distribution subsidiary, becomes the official building materials provider of Team USA.

USG Chairman, President and CEO James S. Metcalf, said: “Being associated with The Olympic Movement, which is recognized throughout the world, gives USG broad exposure and appeal as we roll out our new identity,” said Metcalf.

“Olympic and Paralympic athletes are known for high performance, perseverance and a commitment to excellence – principles that align closely with USG’s own values. We are proud to support the athletes who devote their lives to achieving greatness. It inspires us to do the same as we embark on the next phase of our company’s growth,” adds Metcalf.

“The support of Team USA Partners such as USG is essential to maintaining our commitment to elite-level performance and ensuring U.S. Olympic and Paralympic athletes have every opportunity to succeed,” said Scott Blackmun, chief executive officer, USOC. “In addition to financial support, USG is adding its expertise and materials to aid in the improvements at the Olympic Training Center in Colorado Springs. The work being done to improve facilities at the OTC will have a direct and meaningful impact for the athletes who live and train there.”

“The Canadian Olympic Committee knows it takes a village to raise a champion,” said COC President Marcel Aubut. “In forging a strong and vibrant partnership with USG, we are continuing to foster the development of athletes and coaches. On behalf of the entire Canadian Olympic family, I want to welcome and thank USG for supporting our nation’s sporting future.”

The four-year agreement also includes the sponsorship of Team USA and the Canadian Olympic Team competing in the 2014 Olympic and Paralympic Winter Games in Sochi, Russia; the 2015 Pan/Parapan American Games in Toronto; and the 2016 Olympic and Paralympic Games in Rio de Janeiro.

The Irish Football Association have renewed their partnership with Coca-Cola HBC Northern Ireland for a further year.

Irish FA Head of Marketing and Communications, unhealthy Geoff Wilson said: “The Association is delighted with the extension of our long standing partnership with global brand Coca-Cola as the Irish FA’s official drinks provider.

“The extension demonstrates the regard the Irish FA holds for their partner associations such as Coca-Cola. The company has worked in conjunction with the Irish FA for more than 30 years, and the Irish FA is delighted to announce the renewal of the partnership.”

Katie Hutchinson, Events Team Manager, Coca-Cola HBC Northern Ireland added: “Coca-Cola is delighted to continue our support of the Irish FA for the 2013/14 season.

“We are committed to supporting local sports initiatives and as such, we are delighted to see the high number of clubs that have been competing across the Coca-Cola Junior, Intermediate, Women’s, Community and the Special FA Cups throughout this season.

“We are very proud to be part of these competitions, which showcase the exceptional talent of our local players.  I wish all the teams the very best of luck in the season ahead.”

The ESH Group Eagles, formerly the Newcastle Eagles, have extended their partnership with Northumbria University for the start of the British Basketball League (BBL). 

The Eagles play their games at Sport Central, the University’s flagship 3000-seat arena in the heart of Newcastle.

Having collaborated successfully for several years, this new agreement will see Newcastle Eagles continue its support of University basketball through expert coaching of its student and national league teams.

Adam Dunlop, Marketing Director, Northumbria University, said: “This partnership is valuable on a number of levels. The Newcastle Eagles provide extensive opportunities for talent development in the North East, something that is obviously at the heart of higher education.

“Additionally, they are fully immersed in all aspects of University life – from coaching our sports teams to providing opportunities for our students to enjoy top flight basketball right on campus.

“We are proud to continue our work with them into 2014 and beyond.”

With a number of new player signings confirmed, Newcastle Eagles’ Managing Director, Paul Blake, is looking forward to launching the new season at Sport Central.

Paul said: “We’re obviously thrilled to welcome Northumbria back on board as a business partner. We’re gearing up for an exciting start to the BBL season at Sport Central, with a wealth of new playing talent alongside legendary Eagles players Fabulous Flournoy, Charles Smith and Darius Defoe.

“The relationship helps us expand our community programme and further develop the event for loyal and new fans alike.

“We look forward to inviting the new influx of Northumbria students to experience the high-energy atmosphere of an Eagles game right here on campus.”

This follows the Newcastle Eagles being rebranded the ESH Group Eagles Newcastle.

British Basketball League franchise London Lions, impotent fomerly known as the Milton Keynes Lions, check has announced a new sponsorship deal with Cycas Hospitality.

The team, which play their home matches at the 7,500 seat Copper Box Arena in Queen Elizabeth Olympic Park, have inked a £100k deal and will be using the Holiday Inn and Staybridge Suites in Stratford City as their base.

Cycas Hospitality, who manage both hotels, will also have a number of promotional activities around the games.

Jane Kendrick, director of operations at Holiday Inn London, said: “We are enthusiastic supporters of the London Lions and we are also putting together packages to attract the followers of the game and their families to stay at our hotels.”

This follows the Lions partnering with law firm Edwards Wildman.

Russian IT company I-Teco has been revealed as a supplier to the Sochi 2014 Winter Olympics as the Unified Identification System.

The deal was agreed by the President of the Sochi 2014 Organizing Committee, symptoms Dmitry Chernyshenko, and the Chairman of the Board of Directors of “I-Teco”, Aleksey Remizov.

The UIS will allow accredited persons to have convenient and efficient access to a range of services at the Sochi 2014 Olympic Winter Games. The services supported by the UIS are: Electronic food vouchers for a simplified and accelerated process of obtaining food by Games staff and deferred printing which allows the press to implement delayed printing of pending documents on any printer with a high level of privacy in the media center. Under the terms of the agreement, a Unified Identification System (UIS) will be used at all Olympic venues. The system will provide user authentication based on radio frequency technology.

Specialists of “I-Teco” will both operate and maintain this system which forms a small part of the wider integrated Sochi 2014 Games-technology solution developed and managed by IOC TOP Partner Atos.

During the Test Events in Sochi this year, trial operation of UIS were successfully completed, and the work of the “I-Teco” project team received high praise from the Organizing Committee of the Games.

The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, said: “The I-Teco identification system is one example of a comprehensive approach to creating efficiency for the members of staff at the Games. The experienced specialists of the Russian developer and provider, I-Teco, with whom we will cooperate with as a single united team, will ensure the successful management of the wide range of technical tasks required”.

The Chairman of the Board of Directors of “I-Teco”, Aleksey Remizov, added: “For our company, the provision of unique IT services to Games participants has become, to a certain extent, a challenge: to demonstrate the huge intellectual potential in resolving the most complicated humanitarian tasks on the basis of our own innovative developments. I’m sure our professional team will support the highest level of reliability, comfort and efficiency of the service.”