Stephen Curry Signs Shoe Endorsement Deal with Under Armour

October 1, 2013

Golden State Warriors point guard Stephen Curry has signed on to endorse sports clothing giant Under Armour, according to ESPN.

Curry played as a Nike branded athlete for the first four years of his NBA career but has opted to move to the Baltimore based retailer.  

“Our key attributes for players we want to have on our team are young, underdog and next — and Steph checked all those boxes,” Matt Mirchin, Under Armour’s senior vice president of global marketing, told “We couldn’t talk to him until August given his contract, but when we did, both sides realized it was a great opportunity and the deal came together quickly.”

Curry will wear Under Armour’s lightweight shoe, the Spawn Anatomix, this season, and the brand will sell shoes in Warriors colors for $120. Mirchin said he expects Curry will get a signature shoe as early as the end of next season.

Curry will be the biggest star that has stepped into basketball shoes made by Under Armour, which started to seriously play in the basketball shoe marketplace three years ago.

He joins fellow NBA stars Brandon Jennings of the Detroit Pistons, Raymond Felton of the New York Knicks, Kemba Walker of the Charlotte Bobcats andGreivis Vasquez of the Sacramento Kings.