The Atlanta Hawks today announced a multi-year partnership with Microsoft Corp, including Xbox, that aims to provide opportunities and resources in underserved areas of Atlanta through sport, technology and community programming.
“We are thrilled to partner with Microsoft and Xbox and leverage their incredible technology with the next generation of Atlantans,” said Atlanta Hawks’ Senior Vice President of Global Partnerships Michael Drake. “As technology continues to evolve and play more of a role in the day-to-day lives of our city’s youth, we find it crucial to have an innovative community partner in Microsoft who shares a similar vision in how sports and technology intertwine.”
Microsoft believes in the opportunities that can be created by growing access to and passion for technology among youth. With their growing presence in Atlanta, they are committed to creating those opportunities throughout the city. That’s why Microsoft is particularly excited about the partnership with the Hawks with whom they will launch STEM and basketball-themed programming this summer as part of the Hawks’ community court summer tour.
“Seeing the passion for basketball in and around Atlanta, we’re excited to bring custom STEM-themed basketball camps to kids in the community to combine their love of the game and interest in technology,” said Jeff Hansen, general manager of strategic partnerships at Microsoft. Chris Munson, Senior Global Xbox Sports Partnerships Manager added, “At Xbox, our mission is to bring the joy and community of gaming to everyone on the planet. We are excited to partner with the Atlanta Hawks to bring to life our core message – Power Your Dreams – which not only celebrates the values of diversity and inclusion shared by Xbox and the Hawks, but spurs fans imagination when two creative teams come together.”
To tip off the partnership, the Hawks and Microsoft, partnered on providing a magical moment to one youth member from BlazeSports America, a nonprofit organization founded after the 1996 Atlanta Paralympic Games and a leader in the field of adaptive sports and recreation. Showing how anyone can be an athlete or a gamer, the Hawks and Microsoft provided a series of experiences to encourage the participating youth and his team to continue pursuing their dreams both on and off the court.
The experiences included an inspirational Teams chat with Microsoft employee and Paralympian Kim Robins, moderated by NBA Hall of Famer Dominique Wilkins, aimed at inspiring the team both ahead of their run at a national championship and beyond. Watch the video HERE. The Hawks will also team up with Microsoft on future community-related philanthropic initiatives throughout the partnership.
The eSkootr Championship™ (eSC) is proud to have reached carbon neutrality from inception, delivering on its aim of showcasing climate action, raising environmental awareness, and promoting best practice through sport.
eSC has worked to calculate and avoid emissions from the very beginning. Working with leading partners and renowned carbon footprinting and sustainability experts, eSC has calculated its inaugural season carbon footprint to include all Scope 1, 2 and the majority of Scope 3 emissions.
Unavoidable emissions from 2021 including development and testing were offset through investing in two projects from the UN Carbon Offset Platform. The UNFCCC-recognised projects were chosen by the eSC leadership team based on their link with core elements of eSC’s sustainability approach: Renewable Energy and Community. In addition, these projects align with the UN Sustainable Development Goals also represented in the championship’s sustainability strategy, which will be announced in due course.
Energy
In line with eSC’s commitment to only using clean energy at races, one of the projects selected will help to generate energy from renewable sources to be fed into the grid in India. The geographical location was chosen because of its link with micromobility, with data suggesting that two-wheel transportation constituted more than 80% of vehicle sales in India in the 2020/21 fiscal year.
Community
Linking to eSC’s aim to nurture equity and economic development in local communities, the other project of choice will help rural communities in Malawi to introduce a safer and more sustainable alternative to traditional 3-stone fires into thousands of households. The Malawi-based project is run by a UK charity named RIPPLE Africa, although most employees come from local communities.
Dr. Cristiana Pace, Chair of eSkootr Championship™ Sustainability Commission, said:
“Motorsport has a crucial role to play in tackling the climate crisis – both on and off the track. With reaching carbon neutrality from inception eSC is demonstrating its commitment to measuring and reducing its environmental impact.
“The overall impact on the environment of electric scooters throughout their lifetime has been questioned, as well as the impact of sport events, and our aim is to share best practice to accelerate changes within the micromobility and sport industries and proactively contribute to the debate around sustainable practices and innovations.
“In line with the Earth Day 2022 theme, ‘Invest In Our Planet’, eSC has not only invested in UNFCCC-recognised projects that contribute to global social sustainability and renewable energy, but is furthering the development of a number of innovative initiatives, which will be implemented throughout the series’ first season, starting from London in May of this year.”
Lucas di Grassi, eSkootr Championship™ Co-founder and Sustainability Ambassador, commented:
“Our vision for eSC has always been that it should act as a catalyst for inspiring and driving positive change through sport, with sustainability at its core. As a co-founder, as Sustainability Ambassador for the series, and as a passionate advocate for greater sustainability in motorsport and global mobility more generally, I am particularly proud that we can announce today that eSC has achieved carbon neutrality since inception.
“Showcasing climate action and promoting and enhancing best practice in sport will be central to every aspect of our championship and we look forward to demonstrating our commitment at the inaugural race in London next month.”
Hrag Sarkissian, eSkootr Championship™ Co-founder and CEO, added:
“eSC is a sport with purpose at its core. Being carbon neutral from inception has been a key focus for us and we are proud of the work we have done and will be doing to tackle the climate crisis.
“Motorsport in particular has the power to test, explore and promote more sustainable transport options, and we are working closely with a number of industry leading partners to ensure our Championship is leading the way in environmental racing and technological knowledge transfer into consumer transportation for healthier, greener cities.”
Olympic Games and international sports advisor and commentator, Michael Pirrie, analyses the Wimbledon ban and says it highlights the important role of sport in opposing Russia’s war on Ukraine.
Tennis continues to reflect the new and rapidly changing landscapes of international society better than any sport, with the Wimbledon ban on Russian players heralding the dramatic scale of change.
The Wimbledon ban highlights overarching priorities of peace and security at the forefront of sport in the face of growing threats by authoritarian governments in a post-pandemic world.
Winds of change began sweeping sport into unchartered directions last year after Chinese Olympic and grand slam winning player Peng Shuai mysteriously vanished. She seemingly disappeared without a trace after allegations of sexual abuse were posted on her social media account against a former leading communist party figure.
The WTA immediately pulled out of highly lucrative long term contracts in China amid fears over the safety of players on the circuit.
Peng’s sudden reappearance in tightly controlled settings failed to ease concerns about her welfare, while leaders of several Olympic nations boycotted the Beijing Winter Games over China’s human rights record.
While the boycotts did not prevent Olympic teams from participating in Beijing, China signed a controversial mutual support and cooperation pact with Russia in the countdown to its invasion of Ukraine.
Wimbledon announced this week that it has now made the difficult decision to ban Russian and Belarusian athletes from its competition this summer in the latest sanction to hit sport amidst a series of threats to global society.
“Criticism by Djokovic and others that the ban is extreme and politically inappropriate has lacked perspective and context.”
The ban follows the eviction of world number one, Novak Djokovic, from the Australian Open grand slam amid fears his unvaccinated presence could pose a risk to public health, safety and society.
Like the Djokovic drama, Wimbledon, has become a major news story internationally and, similarly to the Djokovic case, initial reaction to Wimbledon has been controversial because the ban is unprecedented. Criticism by Djokovic and others that the ban is extreme and politically inappropriate has lacked perspective and context.
It is also hollow and hypocritical, after Djokovic, who refused vaccination, challenged the Australian government’s right to protect its own borders from unvaccinated travellers, a primary transmission risk.
The absence of Russia’s tennis champion and world number 2, Daniil Medvedev from Wimbledon, will benefit Djokovic in his unrelenting quest to win a 21st grand slam, moving him potentially a momentous step closer to surpassing his nemesis Rafael Nadal and become the record title holder.
“The All England Club has refused to wave the white flag and surrender nor turn away from these alleged war crimes.”
Another critic, women’s tennis great, Martina Navratilova, indicating the ban confuses sport with politics, misses the point and harks back to previous times when the past was a foreign country where things were done differently.
Ukraine’s Elina Svitolina has been critical of any players from Russia or Belarus playing in competitions.
The Wimbledon ban on Russian and Belarusian players is a powerful reminder of how Putin’s depraved assault on Ukraine continues to shock the world.
Those who are dismissive of the ban may forget the bombing, murdering, raping, and mutilation of women, children and the elderly and other atrocities by Putin’s terrorist troops. The All England Club has refused to wave the white flag and surrender nor turn away from these alleged war crimes.
“In the circumstances of such unjustified and unprecedented military aggression, it would be unacceptable for the Russian regime to derive any benefits from the involvement of Russian or Belarusian players with The Championships,” according to The All England Club and Committee of Management.
Just in from the ATP: "We believe that today’s unilateral decision by Wimbledon and the LTA to exclude players from Russia and Belarus from this year’s British grass-court swing is unfair and has the potential to set a damaging precedent for the game."
While criticism of the Wimbledon ban was inevitable, the decision is an important moral victory that shows it is possible for sport to stand up to Russia.
While Putin has been a long time bitter critic of Britain, the ban heralds a major symbolic victory over the Russian dictator, focussing further international attention on the monstrous murder spree of countless defenceless people on Putin’s his orders.
Despite pockets of disquiet and opposition, the Wimbledon ban is a win for the silent majority in the UK and wider world appalled by the destruction of so many lives. The Wimbledon ban also reflects the values of wider international society beyond sport.
The annual tennis spectacular is one of the world’s most coveted and prestigious sporting showpieces, and a Russian win would be used as an unprecedented propaganda campaign by Putin who has long used sport to promotes Russia on the world stage.
The reason Wimbledon's decision feels right is that Putin has always used sport to bolster his regime. Sochi, 2018 World Cup, state doping etc. It may be hard on individual tennis players, but the Russia/Bel tyrannies have to be refused every 'win,' no matter how small.
This ban will be welcomed in many nations, including the tennis nations that have led much of the opposition against Russia – the UK, France, United States and Australia – and their allies.
As well as dividing, the ban will also galvanise the international sporting community in support of the Ukraine, a strong nation in tennis and other sports. If sanctions are to take their impact they need to be used by all. Although critics point to the injustice and suffering of Russian athletes impacted by the ban, the loss of ranking points and prize money seems little when compared to loss of life.
“Some Russian tennis players have made general statements for peace, but the failure to directly address or condemn the atrocities is believed to have disturbed international sporting figures.”
While several Russian players and athletes lead privileged and protected lives – 26-year old Medvedev has already notched up more than $23 million in prize money – thousands of young Russian soldiers have already died in the war.
Meanwhile, several young Ukrainian athletes have reportedly died on the front lines in defence of their homeland and loved ones, and many leading Russian sporting figures continue to prosper.
Some Russian tennis players have made general statements for peace, but the failure to directly address or condemn the atrocities is believed to have disturbed international sporting figures who are understood to privately support the Wimbledon ban and other protest gestures in solidarity with their Ukraine counterparts.
Michael Pirrie is an international major events and Olympic Games adviser and commentator.
Rario, creators of the world’s first cricket NFT platform, today announced a $120 Million Series A funding round led by Dream Capital, the Corporate Venture Capital and M&A arm of Dream Sports. Rario currently has the largest share of cricket NFT rights globally through exclusive partnerships with 6 international cricket leagues and a roster of 900+ cricketers. With Dream Capital’s investment, Rario now gets access to Dream Sports’ 140 Million users, who will be offered FIAT-only products in India, with the potential to create the largest cricket NFT platform globally. Alpha Wave Global (previously Falcon Edge Capital) also participated in the round, and now joins existing investors Animoca Brands (Global leader in Web3 gaming), Presight Capital, and Kingsway Capital.
The Singapore-based company, founded in 2021 by IIT Delhi alumni Ankit Wadhwa and Sunny Bhanot, has recently signed one of the world’s largest cricket NFT deals; a multi-year exclusive partnership with Cricket Australia and the Australian Cricketers’ Association to create an Australian cricket metaverse of collectibles and gaming. Rario enables fans to engage as a community, giving them a chance to own a piece of cricket history through digital collectibles across player cards, video moments, and cricket artifacts. Through Rario, Indian sports fans can buy, sell, and trade NFTs through FIAT-only mediums — credit cards, debit cards, and bank transfers. Since 2021, Rario has sold over 50,000 NFTs to sports fans across 20 countries with the USA, UK, Australia, and India as its top 4 markets.
Dream Capital was incepted in 2020 to empower startups by following a multi-stage investment strategy ranging from US$1M to $100M ticket sizes, with a key focus on core sectors of Dream Sports such as sports, gaming, and fitness-tech. With Rario, Dream Capital’s portfolio grows to 9 companies and marks the foray of Dream Sports into the Web3 space. This is currently the largest investment by DreamCap, and also the single largest investment in the cricket NFT space globally. Commenting on this, Ankit Wadhwa, Co-Founder & CEO, Rario said, “Cricket is the 2nd largest sport in the world with more than 1.5bn fans globally. NFTs are creating new forms of engagement allowing fans to own and trade digital collectibles. Rario’s global cricket NFT ecosystem will be further strengthened by the 140M sports fans on Dream Sports.”
Speaking on the investment, Dev Bajaj, Chief Strategy Officer, Dream Sports, said, “DreamCap is glad to partner with Rario to help sports fans engage deeper with their favorite players and teams.
Web3 use cases in sports are transformational, and we are looking to back more startups in the space globally with innovative utilities of NFTs.”
The Australian Football League (AFL) and Animoca Brands are excited to announce a 5-year partnership that will bring the power of NFTs and the open metaverse to the AFL and AFL Women’s (AFLW).
The agreement will see the first major Australian sporting league project in the Web3 space come to life, building on the strong heritage and proud audience of the AFL.
The AFL joins other world sporting codes who have launched NFT programs, including NBA TopShots, ICC Fancraze, Moto GP Ignite and UFC Strikeforce.
By partnering with Animoca Brands, AFL taps into an extensive Web3 ecosystem, which will, over time, provide fans with immersive metaverse experiences in areas such as virtual reality, digital art and gaming.
The AFL, through its AFL Mint brand will release its first official licensed NFT ‘drop’ in the coming weeks.
AFL Mint is the home of the NFTs for AFL fans to own their favourite moments from both the past and present decades.
Register now at AFLMint.com.au for exclusive first notification of the inaugural AFL Mint product drop.
AFL Mint products will expand to deliver rewards and real-world experiences via exclusive events and even reward fans for game days, including ticket upgrades, hospitality, experiential zones and exclusive merchandise.
AFL Chief Executive Gillon McLachlan said the partnership was an exciting new chapter for Australian Football, AFL players and more importantly, the fans.
“Our aim is to continue to bring fans new ways of engaging in Australian football and by partnering with Animoca Brands, we will be playing in a digital space that is only getting bigger,” Mr McLachlan said.
“We are officially entering the Web3 space and excited to immortalise moments in time across our AFL and AFLW competitions.”
AFL Executive General Manager Customer and Commercial Kylie Rogers said partnering with Animoca Brands ensures fans are getting the best and most innovative offering possible.
“The AFL is excited to partner with Animoca Brands to take our game into the metaverse.” Ms Rogers said.
“Animoca Brands is at the forefront of the Web3 space and has partnered with a significant number of sporting organizations and international brands,
“We know we have the most passionate fans in the world, and we want to ensure our audience can continue to experience the game in different ways. We see the Animoca Brands partnership as key initiative in our continued evolution of fan engagement.”
“Through our AFL Mint brand, we will launch exciting new moments across our current Men’s and Women’s games, plus past greats and other product releases that will bring a unique fan experience we haven’t seen before,”
“AFL Mint will be the place to collect, trade, win and earn.”
Yat Siu, the Co-Founder and Executive Chairman of Animoca Brands said:
“I’m extremely pleased to partner with the AFL – Australia’s premier sport – to deliver the AFL Mint. Australian rules football is a unique game and the AFL Mint is an opportunity to showcase it to the wider world while introducing existing fans to digital collectibles. This is a special project for us given our roots as an Australian company and we are honoured to bring the AFL and AFLW to the open metaverse.”AFL has announced a historic five-year NFT and metaverse partnership with Animoca Brands
Jordan Spieth took home his 13th PGA Tour victory with his RBC Heritage triumph at Harbour Town Golf Links in Hilton Head, South Carolina, this past weekend, pulling out a win following a sudden-death playoff with Patrick Cantlay. Spieth’s performance coincidentally resulted in his second consecutive Easter Sunday win.
Under Armour has proudly announced that its 10-year partnership with Spieth has been extended by another four years, until December 2029. This investment in Spieth reflects Under Armour’s continued belief in him, having first signed Spieth as a sprightly 19-year-old with no official tour status in 2013.
“Under Armour took a chance on me,” Spieth told Under Armour founder Kevin Plank in 2020. “I was just leaving school, and I guess in other sports I would have been considered a high draft pick but at the same time I didn’t have PGA Tour status, which in golf means everything,” Spieth said.
Spieth’s performance this weekend demonstrates his incredible perseverance and enduring hard work he’s put into the game. “I’m always trying to just push myself [and] get 1% better each day,” said Spieth, and it’s clear this paid off with his ascension on the leaderboard. After eagles on both par-fives made up for a three-stroke deficit earlier in the day, Spieth took his Ryder Cup teammate to extra holes for a nail-biting finish.
To show Under Armour’s further commitment to Spieth, his future, and the organizations and individuals he cares for, the brand will be donating over $1 million over eight years to the Jordan Spieth Family Foundation as part of his contract extension. Through the Foundation, Spieth has provided scholarships, grants, and opened golf programs for youth throughout the country with a particular focus on breaking down socioeconomic barriers to the game and furthering education and mentorship opportunities through golf. “I think access is a big thing in golf,” he said in fall of 2021. “It’s a game that I love. So, I figure maybe there’s some people that don’t know that they love it yet.”
Under Armour is committed to breaking down barriers and improving access to sport all over the world, and we’re proud to be aligned on that mission with Jordan Spieth. “It’s a game that gets you outside,” says Spieth. “It’s active, it’s healthy. It gets you moving around. And I think that’s obviously very healthy, no matter what background, or who you are.”
“We’re incredibly honored to continue working with Spieth for years to come,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour. “He’s an athlete who truly embodies what it means to strive for more. Jordan’s future is bright, which was evident in his spectacular performance in Hilton Head this weekend, and we look forward to being with him on this journey as he continues to grow with us, challenge us and make us better at what we do. We couldn’t be prouder to have him on our team.”
Icons Series, a new concept in sporting entertainment, will stage its debut US event at the prestigious Liberty National Golf Club in Jersey City, New Jersey, from June 30-July 1.
Bringing together the world’s most iconic athletes across multiple sports, the exhilarating competition will feature a 9-hole team match-play tournament format, unprecedented access for a global audience and showcase sporting stars like never before.
Captained by golf superstars Fred Couples and Ernie Els, Team USA will battle Team Rest of the World for bragging rights and the Icons Series trophy, with 14 icons per team.
Fred Couples said: “I love match-play golf and I’m looking forward to leading Team USA at Liberty National in June. The pedigree of the athletes in my team speaks for itself and what could be better than to win at the place of our Presidents Cup victory in 2017. It promises to be a phenomenal tournament and we’re excited to compete against Ernie’s team of international icons.”
Erne Els commented: “It’s always great to see innovations that bring new audiences to golf and the Icons Series does exactly that. I’m excited to be a part of it and really looking forward to leading a team of globally revered icons of sport to compete against my old friend Freddie Couples and his USA team of All Stars and Hall of Famers.
“It promises to be a fantastic tournament and we couldn’t really wish for a better venue. Liberty National is a wonderful golf course with views of the financial district and the rest of Manhattan; it’s such a unique venue and the energy that comes out of that place is just incredible. The guys are going to love it. Knowing how competitive my team is, we’re pretty confident we can come out on top in their own back yard.”
Former WTA tennis world number one Ash Barty will compete for the Rest of the World team and hopes to see the Icons Series come down under. She added: “The Icons Series is an exciting innovation and I’m thrilled to be an Icons Series Ambassador.
“I’m excited to be part of the Icons Series and I hope through my participation in the Series that we can encourage more woman and girls to participate in golf around the world. The Series is also a great opportunity for athletes to have an impact on local community and charity projects in each of the host destinations.
“It’s such a unique opportunity to have fun, test yourself and compete against the world’s greatest athletes in a sport that we are all so passionate about. I can’t wait to experience Liberty National and learn from our iconic captain Ernie Els. I hope all the Aussie fans in New York and New Jersey come out to cheer us on!”
“The Icons Series is a global concept and as a proud Australian, I’m keen to ensure we get to bring the Series to my home country. I think the athletes will love competing on Australian golf courses and visiting our incredible country. Aussie sports fans are some of the best in the world and I know they’ll love experiencing an Icons Series event.”
The Global Esports Federation today announces the appointment of IMG, a global leader in sports, fashion, events, and media, as its Strategic Partner. IMG will collaborate with the GEF and its Strategic Partner for Esports Services, FACEIT, to shape the inaugural Commonwealth Esports Championships in Birmingham this August. IMG will also support and provide commercial consultancy for the second edition of the GEF’s Flagship event – the Istanbul 2022 Global Esports Games in December.
IMG will utilize its expertise and global reach to further accelerate the rapid global expansion of the GEF’s esports events portfolio, through the staging of live content, brand creation, event management, marketing, media distribution, and partnership rights management.
“We are proud to welcome IMG to our Global Esports family. This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and brands around the world,” said Lorenzo Giorgetti, Board Member and Chair of the GEF Brand, Marketing, Communications Commission. “We look forward to creating tremendous value for the GEF and our worldwide properties together.”
Paul J. Foster, CEO of the GEF emphasized, “It’s the connection and sharing of our human stories that are unlocking the superpowers of our time. We are proud to collaborate with IMG as we help to unite passionate brands with esports, sport, powerful technology and the Global Esports’ limitless innovation. We have seen the magic that powerful partnerships can create for our community. In our #worldconnected community, we level up our collective strengths and unlock opportunities together. Our worldwide collective of GEF partners shares our optimism for the future and deep commitment to our community, elevating esports on the global stage.”
Richard Wise, SVP, Content and Channels for IMG’s media business, said, “This is an exciting year for the Global Esports Federation and esports in general, and we are delighted to bring our expertise in a wide range of areas to ensure these major events are successful. The world of esports has grown enormously in recent years and these two events will provide outstanding entertainment for fans all over the world.”
In 2021, IMG signed a consultancy partnership with the Global Esports Games Organizing Committee and successfully staged the highly-anticipated inaugural Singapore 2021 Global Esports Games. The first-ever GEG attracted over 500 million accumulated views, including 4.4 million global live views during the two-day live event in Singapore.
Marking an expansion into wider sports entertainment, DAZN Group today announces an exclusive multi-year partnership with Pragmatic Solutions and Pragmatic Play (“Pragmatic Group”) to launch a next generation betting product for sports fans.
Under the agreement, a new group of companies has been established to operate a betting service under the DAZN BET brand.
This historic deal signals the future of the casual betting landscape. Over the next few years, it will see the development of the world’s first service that combines OTT live sports viewing and betting, creating a more engaging and interactive experience for fans.
DAZN is changing the way people enjoy sport. Through this strategic partnership and others, the DAZN platform will become the first truly immersive sports entertainment ecosystem in which fans can watch live and non-live content, consume news and highlights, socialise, and bet.
DAZN Group, the leading sports entertainment business, today announces a strategic partnership with Pragmatic Group to develop a refreshed betting product for sports fans.
Pragmatic Group, a leading platform technology and content provider for the betting and gaming industry, was chosen by DAZN for its innovative and entrepreneurial spirit.
Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar will launch and operate a new betting service under the DAZN BET brand.
DAZN BET will leverage the DAZN customer base and brand under a licensing agreement with DAZN Group. Pragmatic Group will supply the underlying platform and content and be responsible for the ongoing product development.
Responding to what DAZN customers say they want and the trend towards recreational in-play betting, over the next few years the partnership will develop a fun, convenient, and integrated experience for casual bettors to enjoy alongside DAZN’s live sports streaming. There will be both play for fun and play for money products.
Shay Segev, CEO of DAZN Group, said, “The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalise the sports viewing experience by offering a broader spectrum of digital entertainment for fans.”
Ashley Lang, CEO of Pragmatic Solutions, said, “It’s an honour for us to partner with DAZN. We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this”.
DAZN BET is expected to soft launch a beta product to coincide with the start of the new football season.
Scuderia AlphaTauri announces a major multi-year partnership with RapidAPI, provider of the world’s largest API Hub. RapidAPI offers an API platform that enables developers and enterprises to find, connect to, and manage APIs across multiple cloud environments. Millions of developers utilize RapidAPI to connect to tens of thousands of APIs using a single account, helping to power modern software development by improving data sharing and collaboration between multiple environments. The Scuderia AlphaTauri will utilize RapidAPI to improve in-house software applications and ultimately, performance on the track.
Franz Tost, Team Principal of Scuderia AlphaTauri, commented: “We are excited to start this partnership with RapidAPI to showcase how their technology is supporting our team to compete at the highest level of motorsport. No other sport is as reliant on information technology as Formula 1 and achieving the maximum performance requires a combination of human effort and state-of-the-art technology. Iddo shares the same ambition as we do, and I am looking forward to this long-term partnership.”
In a sport where every millisecond and data insight can impact the outcome of the race, RapidAPI enables AlphaTauri to collaborate more efficiently and continually drive performance improvements on the car for every race. In short, RapidAPI enables AlphaTauri:
A standardized and centralized hub: RapidAPI Enterprise Hub provides all teams visibility and enables collaboration across all APIs.
Faster time-to-market. While some development is long-term projects, many are agile that need to be completed within hours or days. The faster developers can find and deploy code, the better the car performance will be.
Maintenance and cost of management. With proper management and visibility into custom APIs, RapidAPI’s platform can save the team management and maintenance costs.
“Scuderia AlphaTauri and RapidAPI have a shared commitment to ensuring that the team is always at the front of the pack by optimizing the relationship between the data and the many teams and partners working behind the scenes on every aspect of the race,” said Iddo Gino, founder and CEO of RapidAPI. “As innovation partners, we are solving the data and integration challenges that have existed across the sport, making Formula 1 a truly API-driven industry. We look forward to collaborating with the team to continue to improve performance and excellence across every aspect of the Formula 1 experience.”
Raffaele Boschetti, Scuderia AlphaTauri Head of IT, commented: “Nowadays, F1 car performance is influenced by the ability to exploit advanced technologies and innovation. We design, simulate and set up the car using different software, many of which are bespoke applications developed over the years using in-house code. With its centralized, Cloud-based API platform and expertise, RapidAPI will play an important role in improving team performance. They will allow us to speed up our development process while having top-quality software available at the track to support our engineers and gain an important competitive edge. We are very pleased to welcome RapidAPI as an important technical partner.”
