HotelPlanner, which provides group hotel discounts, has entered into a sponsorship agreement with the Professional Bowlers Association (PBA) to become the organisation’s official hotel booking partner. 

The PBA is an organization of more than 3,200 of the world’s best bowlers representing 20 countries who compete in PBA Tour, PBA International Tour, PBA50 Tour and PBA Regional competition. 

“Our partnership with HotelPlanner.com is a natural because, like other sports tours, most of our members who compete internationally on our PBA, PBA50 and PBA Regional Tours travel extensively,” said PBA Commissioner Tom Clark. “As a sports organization that is involved in staging approximately 220 tournaments throughout the world during the year, economic travel is something that benefits our members, our legion of loyal fans, and all facets of our business operations.” 

HotelPlanner.com is a leading provider of hotel sourcing for all types of organizations. The company’s technology ensures the lowest rates for event planners by allowing customers to receive quotes online directly from hotel group sales managers. HotelPlanner.com’s promise is, “We guarantee the lowest group rates or we’ll pay for your hotel room.” 

“We’re excited about working with the PBA as this is another demonstration of our commitment to all types of professional sports.” said Tim Hentschel, CEO.  “With the large number of scheduled tournaments, travelers and fans the PBA is a perfect venue to showcase our professional hotel sourcing capabilities.

Hamburg’s prestigious equestrian event, the German Jumping and Dressage Derby has a new presenting sponsor for the 2014 event from 29 May to 1 June.

The hot beverage producer JJDarboven has signed on for the 2014 competition and the following two years. The Presenting Sponsorship by JJDarboven has guranteed the fianancial future of the event. 

The Hamburg-based company that is active worldwide, has taken over the presenting sponsorship for the next three years. 

The German Jumping and Dressage Derby which has been hosted for decades by the city of Hamburg has attracted tens of thousands of people and a top field of participants.

Six BFGoodrich Tires Super Tour events are set to headline the 2014 Sports Car Club of America’s U.S. Majors Tour Schedule.

The BFGoodrich Tires Super Tour is a partnership with the official street tire of SCCA to highlight select races on the Majors Tour calendar. The BFGoodrich Tires Super Tour will officially open the new year at Sebring International Raceway, cough January 3-5, medic in the Eastern Conference opener.

“BFGoodrich Tires has been a long-time supporter of SCCA and our competitors, capsule ” Lisa Noble, interim SCCA President and CEO, said. “Bringing back the Super Tour races as featured events in the Majors Series in 2014 highlights that relationship. The Super Tour has grown because of BFGoodrich Tires’ involvement, and we’re looking forward to a great 2014 season with them.”

As in 2013, each BFGoodrich Tires Super Tour event will feature the events core to the U.S. Majors Tour – victory laps and podium ceremonies, championship points, and media coverage on SCCA.com with notes and statistics on the Club’s play-by-play Twitter account, @SCCALive.

In addition, BFGoodrich Tires Super Tour events will feature live streaming audio from the track’s public address announcer and coverage in SportsCar Magazine. BFGoodrich Tires will randomly give away one set of tires to a driver in attendance at the Saturday night party at each of the six weekends. Five different volunteer workers in attendance at each of the six events will earn $100 as door prizes.

“BFGoodrich Tires is proud to again partner with the SCCA in support of the premier events on the club racing calendar, culminating with the 51st Runoffs at Mazda Raceway Laguna Seca,” Peter Calhoun, Motorsports Manager, BFGoodrich Tires, said. “The Super Tour events have seen growth each of the first three seasons and 2014 should be no exception with the quality of venues included on the calendar.”

BFGoodrich Tires will also have an expanded presence and trackside support at the Chicago Region June Sprints and the SCCA National Championship Runoffs.

Lance sandwich crackers have teamed up with youth sports organisation Little League Baseball and Softball as a new partner.

As part of the multiyear agreement, Lance is named “The Official Sandwich Cracker of Little League Baseball and Softball.” Lance offers more than 16 kinds of sandwich crackers, including varieties made with whole grains, real peanut butter and real cheese. The wholesome snacks deliver up to 6 grams of protein — giving kids plenty of fuel for game day and parents another reason to cheer.

“We are excited to welcome Lance sandwich crackers into the Little League family of sponsors,” said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. “Little League strives to find partners who not only fit our mission to develop good citizens, but also meet the needs of our local leagues and their families. Lance is one of the most recognizable names in the industry, and their products can already be found in many concession stands at local Little Leagues around the nation. We look forward to working with Lance to make this a successful partnership.”

As the partnership kicks off in 2014, Lance will roll out a number initiatives including a sweepstakes, in-store activations, web page, and a special program for Little League coaches and parents. The Lance Snack Patrol will also host experiential sampling events at local games throughout the country and regional tournaments leading up to the Little League Baseball^® World Series, which is scheduled to be held in South Williamsport, Pa.on August 14 – 24, 2014.

“The core values that Little League promotes are a great fit for a partnership with Lance,” said Tom Ingram, Senior Brand Director at Snyder’s-Lance. “We’re excited about the opportunity and we share their commitment to fueling and inspiring young athletes, helping them reach their potential on-and-off the field and, most importantly, having fun.”

BragBet, sale an online betting and social networking brand, price have signed a two-and-a-half year deal to become the official betting partner of the Northern Ireland Football League.

BragBet, which is backed by telecommunications company Telefonica, claims to be the world’s first team betting service that allow groups of friends to form a team and bet against the bookmaker as a syndicate.

Players can access the service and interact with each other via mobile and online platforms.

“We are delighted to announce our partnership with the NI Football League on the back of our decision to move our head offices from Dublin to Belfast,” BragBet’s chief executive officer, Phil Riordan, said.

Graeme Beggs, NI Football League’s marketing and communication manager, added:  “They are a young and incredibly exciting company who, in our opinion, could revolutionise the way fans interact with each other by combining social media and betting in the one platform.

“We have looked at a number of potential partners, but no business shared our vision of a combined social media and football product quite like BragBet.”

The Harlem Globetrotters are partnering with World Vision for support of their “Fans Rule” World Tour.

The North American leg of the Harlem Globetrotters 2014 “Fans Rule” World Tour will recommence on Dec. 26, erectile 2013, with the Globetrotters playing 300 games in over 250 cities in 48 U.S. states, six Canadian provinces and Puerto Rico through April 2014.

As its official tour partner, World Vision will have a presence at all of the Harlem Globetrotters games during the “Fans Rule” tour.

Harlem Globetrotters fans attending live events will have the opportunity to learn about World Vision, meet volunteers and staff, make a donation or sponsor a child. Fans who sponsor children at Globetrotters events will receive additional incentives, including merchandise and photo opportunities with players.

Harlem Globetrotters players also will appear at dozens of World Vision events across the country and the organizations will partner on in-game promotions.

“Through its partnership with World Vision, the Harlem Globetrotters are entertaining the world and serving the world,” said Morris Franklin, Director of Sports & Entertainment at World Vision US. “Our organizations share the common value of serving children and I am confident that this partnership will improve the lives of children around the world.”

Spectrum Brands Holdings has expanded their sponsorship of tournament-fishing organization, decease FLW, for the upcoming 2014 season.

Rayovac, a division of Spectrum Brands featured by FLW since 2012, will be joined by Repel, Dingo and George Foreman as leading sponsor brands across all of FLW’s media platforms.

Four premier FLW Tour anglers have been selected to represent the brands as ambassadors in FLW competition. Cody Meyer of Auburn, Calif., who has three top-10 Forrest Wood Cup finishes in just five years as a professional, will represent the Repel brand. Dan Morehead of Paducah, Ky., an 18-year veteran with an Angler of the Year title and multiple Tour wins, will represent the George Foreman brand. Vic Vatalaro of Kent, Ohio, an FLW mainstay who has 18 top-10 finishes in just 11 years as an FLW Tour pro, will represent the Dingo brand and Jacob Wheeler of Indianapolis, Ind., the 2012 Forrest Wood Cup champion, will be the face of the Rayovac brand.

“Spectrum Brands has a portfolio of highly recognizable household brands that directly cater to outdoor enthusiasts and their needs,” said Trish Blake, President of FLW Marketing. “We are excited to add these brands alongside Rayovac to the FLW 2014 sponsor family.”

The Spectrum Brands will be featured across all of FLW’s media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. The Emmy-nominated “FLW” is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

“We’re excited to be working with FLW again in 2014 and are looking to make an even bigger impression with the addition of these new brands,” said Harrison Smiddy, Sr. Director of Marketing, Rayovac – Batteries/Lighting Products.