NAPA Auto Parts to Sponsor Chase Elliott for 2014 NASCAR Season

NAPA AUTO PARTS has revealed it will be a full-season primary sponsor of driver Chase Elliott who will compete in the NASCAR Nationwide Series for JR Motorsports starting in 2014.

With Elliott as its driver, medstore the 2014 season will mark NAPA’s 19th in NASCAR sponsorship. NAPA (National Automotive Parts Association) has more than 6, thumb 000 stores nationwide with more than 400, cough 000 quality parts and accessories for automotive and industrial applications – the most extensive inventory in the industry. NAPA headquarters is in Atlanta, Ga., just a short distance from Elliott’s hometown of Dawsonville, Ga.

“NAPA is pleased to continue its long standing involvement in NASCAR, the most popular form of motorsports in the United States supported by its many loyal and passionate fans,” commented Dan Askey, President of NAPA. “Equally, we are proud to form this new partnership with JR Motorsports. Kelley Earnhardt Miller, Dale Earnhardt, Jr., Rick Hendrick and its many employees have developed one of the premier teams in the Nationwide Series. Chase Elliott is a young and talented, future star in the sport and will represent NAPA well both on and off the track. We welcome Chase and the entire JR Motorsports organization to the NAPA Family.”

Elliott will carry the No. 9 on his NAPA Chevrolet – the same number his father, legendary racer Bill Elliott, carried for much of his storied career that included the 1988 Sprint Cup Series championship. The 2014 season will mark the younger Elliott’s Nationwide Series debut. He turned 18 on Nov. 28, becoming eligible for competition.

“This is the opportunity of a lifetime,” Chase Elliott said. “My family and I are still trying to believe it all. I couldn’t ask to be partnered with anyone better than Dale Jr., Kelley and Mr. Hendrick, along with all of the people at their organizations who have put in countless hours to pull this together.

“Working with NAPA will be an honor. They’ve had a tremendous impact in NASCAR, and I’m proud to represent their brand, on and off the track, to race fans. I’m extremely pumped to get to work in 2014 with that first trip to Daytona and make the most of this opportunity.”

JR Motorsports owner Dale Earnhardt Jr., said: “The key in this is NAPA, and I feel privileged to welcome them to my race team after working with them so extensively earlier in my career. I recognize – and I think Chase does, too – the responsibility that comes with representing a company so significant in the lives of NASCAR fans. We welcome the opportunity and appreciate what NAPA means to this sport.”

The addition of Elliott and the No. 9 NAPA team gives JR Motorsports two full-schedule teams to compete for a championship in 2014. Regan Smith and the No. 7 TaxSlayer.com team will return after a 2013 run of two wins. JR Motorsports will also field two partial-schedule teams – the No. 5 with Kevin Harvick and the No. 88 with Earnhardt Jr. Greg Ives will serve as Elliott’s crew chief on the No. 9, with Ryan Pemberton taking over the No. 7 and Ernie Cope the No. 5.

“This will be the strongest line-up we’ve put on the track since we started racing full time in 2006,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “We experienced very big gains this past year by all our teams and drivers. Regan tied our best-ever finish in points, and we won two races. We pride ourselves on competing for wins, and all four of our drivers are capable of doing that any given week.”

Circle K Signs Deal as New Title Sponsor of 2014 NHRA Winternationals

The National Hot Rod Association (NHRA) officials announced today that Circle K, medicine one of the nation’s premier convenience retailers, has been named the title sponsor for the 2014 NHRA Winternationals.

The tradition-rich season-opening event for the NHRA Mello Yello Drag Racing Series is scheduled for Feb. 6-9 at historic Auto Club Raceway at Pomona in Southern California.

The Circle K NHRA Winternationals, which will be televised to a national audience on ESPN2 HD, is one of the most iconic NHRA events, having been contested annually at the Los Angeles County Fairplex dragstrip since 1963. 

“We are thrilled to partner with Circle K for the 54th running of the NHRA Winternationals, one of the most popular and highly-anticipated races of the season,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Circle K has a great presence throughout Southern California and will be a terrific partner in activating throughout the marketplace.”

University of Northwestern Ohio Renew ARCA Racing Deal

Officials from the Automobile Racing Club of America (ARCA) and the University of Northwestern Ohio (UNOH) announced today that the Lima, viagra Ohio-based institute of higher learning has extended its contract as the official and exclusive educational university of the ARCA Racing Series presented by Menards.

The one-year agreements means the partnership between ARCA and UNOH is extended for the 12th year.

“UNOH is very proud to extend our agreement for the 12th year of our relationship,” said Steve Farmer, Vice President of Corporate Development for UNOH. “We have seen the program grow over the last decade to become the premier student internship in the world of stock car racing.”

UNOH and ARCA have a unique, long-term relationship that ultimately gives students from UNOH a chance to participate in real-world situations as crew members on an ARCA Racing Series team. More than 30 students annually participate in the university’s ARCA Race Club, a student-internship program that puts students on ARCA teams for a full 20-race season.

“Many of the young men and women that have gone through the ARCA program and working with the teams have gone on to fulfill their dreams and aspirations of working in the highest levels of the sport,” Farmer said.

In addition to internships and on-the-job training, the partnership between ARCA and UNOH also includes scholarships and other types of training. For example, UNOH has hosted a team of ARCA officials in the past, helping them prepare for duties like technical inspections at the diverse race tracks the series visits. Back in the classroom setting on the UNOH campus – located about 60 miles from ARCA’s home offices – students practice pit stops and receive more in-depth training in the automotive technology field.

“I can’t say enough about the program with ARCA,” said UNOH Automotive Division Head Steven Klausing, an instructor at the college. “We’ve had several students go on to careers in the NASCAR Sprint Cup, Nationwide and Truck Series.”

In addition, UNOH will continue to offer $10,000 in scholarship funding to eligible ARCA members, or their immediate family members. The offer is open to new students. 

“The ARCA/UNOH partnership is one of the most gratifying of any I’m involved in,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. “The program helps the students, it helps the teams, and it helps individuals who seek to continue their education through the scholarship. It’s a great program!”

UNOH has been an official company with ARCA since 2003.

PIVOT to Sponsor San Jose Earthquakes New Stadium & Jersey

The San Jose Earthquakes have announced today thay have signed a partnership with San Francisco-based PIVOT Marketing Agency.

The sponsorship-oriented agreement will explore partnerships for the club’s new stadium and jersey.

“PIVOT Marketing Agency has done some tremendous work with a number of local and global brands. We look forward to doing some great things together as our club prepares to usher in a new era of Earthquakes soccer, treatment ” said Earthquakes president Dave Kaval.

Among the local clients in PIVOT Marketing Agency’s portfolio are: The Clorox Company, buy San Francisco Chamber of Commerce, buy cialis Phizzle, University of San Francisco, University of Pacific and Santa Clara University. They also work with America’s Cup contender Artemis Racing and MMA Inc. PIVOT is based in San Francisco and has an office in New York City.

“The MLS has come a long way in a short time,” says Ben Shapiro, CEO & Founder of PIVOT. “With its improved popularity, the sport is now in a position to demand substantial sponsorship support. The Earthquakes have a championship caliber organization and PIVOT is going to help translate their success into long-term partnerships of the same caliber.”

The Earthquakes are constructing a new 18,000-seat, privately funded stadium on Coleman Ave. in San Jose. The club placed the first steel for the future locker rooms and office buildings in November and began erecting the framework for the stadium’s bowl in mid-December.

The venue is scheduled to open in 2015.

Northern Arizona University Becomes Official Education Partner of Phoenix Suns & Mercury

NBA franchise Phoenix Suns and WNBA’s Phoenix Mercury have announced today a new multiyear marketing partnership agreement with Northern Arizona University to become the Official Education Partner of the Phoenix Suns and Mercury.

As the official education partner, NAU will team with the Phoenix Suns and Mercury on various community and education-based initiatives. At the forefront of these efforts, the Suns and NAU will host Educator of the Month, a season-long promotion that will recognize teachers in Greater Phoenix and Northern Arizona who consistently go above and beyond to help students succeed.

“We are thrilled to announce our new partnership with Northern Arizona University,” said Suns President Jason Rowley. “Like NAU, the Suns are committed to education and excellence in our state, and we are excited to work together on various programs that focus on the development of Arizona’s youth.”

NAU will also serve as the presenting partner of the national anthem at all Suns home games, and will team with the Suns to host a military recognition night for Arizona service men and women during each season of the agreement. In addition, Suns executives will periodically join NAU student classes as part of a new Guest Instructors Program.

“As Northern Arizona University grows to meet the state’s higher education needs, we welcome this excellent opportunity to bring our message to a wider audience,” said NAU President John Haeger. “By partnering with the Phoenix Suns and Mercury, we can more effectively promote our mission of giving more people access to a college degree. We appreciate the commitment of the Suns and Mercury to join us in this effort.”

Henrik Stenson Inks Greens Plus Endorsement Deal

Golf superstar Henrik Stenson has revealed Orange Peel Enterprises, cialis also known as Greens Plus, ailment as a new sponsor.

As part of the sponsorship agreement, which was facilitated by Icon Sports Management, Stenson will help promote the Greens Plus brand and engage with its customers.

Stenson said: “Greens Plus bars have been a part of my on and off course routine for many years and I am thrilled to now have a formal relationship with Greens Plus. Maintaining my energy during a round of golf is vital to my success. Before every round I make sure I have golf balls, tees and my Greens Plus bars in my golf bag!” 

Ryan Deauville, President, Greens Plus added: “We are thrilled to have Henrik on board. He is a great representation of the Greens Plus lifestyle.”

Stenson is currently ranked #3 in the Official World Golf Rankings following an outstanding 2013 campaign in which he rewrote the record books and became the first player in golf history to win the PGA Tour’s season-long FedEx Cup and the European Tour’s season-long Race to Dubai in the same season. 

Liverpool Announces First Sponsorship Deal with Indian Firm

Liverpool have showcased the importance of the Indian market to their future plans by announcing their first marketing deal with an Indian company.

The Reds have signed a three-year agreement with smart mobile firm XOLO which will allow supporters in India to enjoy tailored content on their phones, buy merchandise and have the chance to meet leading Liverpool players.

Liverpool in the past have made inroads into the market by also setting up an ‘International Academy’ in the western Indian town of Pune.

“Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield,” said Liverpool chief commercial officer Billy Hogan on Monday.

“We have millions of fans in India and we are committed to bringing the Club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their club is right on their doorstep.”

Liverpool’s aim is for the academy to be a “world class purpose-built residential complex”, featuring full-size pitches, practice areas, classrooms, changing rooms, a gym, canteen, lecture theatre, residential and medical facilities.

“Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India,” said Sunil Raina, Business Head, XOLO. “We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India,” he added.

India were also recently awarded the Under-17 football World Cup in 2017 which will help satisfy their growing soccer fanbase.

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New York Rangers’ Henrik Lundqvist Endorses Bread & Boxers

Swedish body wear brand Bread & Boxers has announced a new sponsorship deal with New York Rangers hockey team goalie Henrik Lundqvist.

Lundqvist will collaborate with owners Alexander Palmgren and Henrik Lindahl on a seasonal basis to create capsule collections and special editions. He will also appear as the face of the brand in visual imagery and on selected packaging for the series of “Lundqvist’s Favorites.”

“I’m excited to move into the creative side of fashion, where ideas and personal style come to life,” said Lundqvist. I always wanted to be involved in building a brand, but the right opportunity hadn’t presented itself until now. The line is beautiful and comfortable — essential, really — which is what attracted me to Bread & Boxers. I wore the products and loved them. It’s that simple.”

Lundqvist and CEO Alexander Palmgren are friends from Gothenburg, the second largest city in Sweden, where they grew up. Each summer, Lundqvist returns to Gothenburg for a post-season retreat; it was also the location for a recent Bread & Boxers photo shoot that shows Mr. Lundqvist on the picturesque waterfront.

“Knowing Hank for many years, I’ve been fascinated by his ability to move between different worlds, yet stay true to his values and heritage,” said Palmgren. “He’s a successful athlete, living a high life in New York, yet he still appreciates the small but pleasurable things in life. Hank represents the essence of Bread & Boxers.”

Creative Director Henrik Lindahl added, “Lundqvist always has a positive aura that makes people feel good. Of course, his sense for fashion makes him extra relevant, but to me, his way of enjoying life is even more inspiring.”

Just Retirement Named New Title Sponsor of World Indoor Bowls Championships

Just Retirement Limited has been named the new title sponsorship of the forthcoming World Indoor Bowls Championships at Potters Resort.

The event is the pinnacle of the World Bowls Calendar and features four competitions: The World Indoor Singles Championship, The World Indoor Pairs Championship, The Ladies World Match Play, and The Mixed pairs World Match Play. 

The Potter family will be hosting the world’s flagship indoor bowls event at their 5 star Potters Resort for the 16th consecutive year in 2014 and Potters managing director, John Potter, said: “This is great news for the future of the event and a perfect fit for Potters.” 

The two-year sponsorship deal was brokered by independent sponsorship agency, CMSeven, for an undisclosed sum.

Just Retirement’s Group Marketing and Distribution Director, David Cooper, said: “We’re delighted to be named the Championships sponsor and are looking forward to joining thousands of bowls enthusiasts at the wonderful Potters Resort. It’s an ideal opportunity for people to see Just Retirement as a different kind of financial services business: one that’s focussed solely on helping people make more of their retirement”. 

Following this sponsorship announcement the World event will now be called the Just Retirment 2014 World Indoor Bowls Championships at Potters Resort. Taking place at Potters Resort, with live coverage on BBC television, the 2014 event runs from Friday 10th January through to the final of the World Indoor Singles on Sunday 26th January.

Millennium Development to Back Action Express Racing in 2014

Action Express Racing has announced Millennium Development has come on board as a sponsor for the Daytona International Speedway in 2014.

The Denver, pharmacy order North Carolina-based team has partnered with Delta-ADR of Great Britain to campaign the No. 9 Action Express Racing/Millennium Corvette DP.

“We are looking forward to having Millennium Development on board as the primary sponsor of the 9 car,” said team manager Gary Nelson. “We are also happy about growing our relationship with Delta-ADR. We got to know Simon Dowson, (Delta Motorsport, Managing Director) and Nick Carpenter, (Delta Motorsport Technical Director) over the past year while working on a separate project together.”

The team is prepared for a strong two-car entry in the inaugural IMSA TUDOR United SportsCar Championship event.