Dunkin’ Enter Premier League Market with Liverpool Sponsorship
By Community | January 16, 2014
Dunkin’ Brands Group, the parent company for Dunkin’ Donuts and Baskin-Robbins, has entered Premier League sponsorship by securing a multi-year partnership with Liverpool FC.
This new partnership will see Dunkin’ Brands enter the UK’s top-flight football league and Reds fans will benefit from this relationship as Dunkin’ look to expand their businesses into new territories.
“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official coffee, tea and bakery provider, and Baskin-Robbins will be our official ice cream provider – we welcome both to the LFC family,” said Billy Hogan, chief commercial officer at Liverpool FC.
“Fans across the globe will benefit from this partnership as Dunkin’ Brands look to expand their business in locations including the UK and Asia, bringing exciting partnership activation to new territories and ultimately helping to bring fans closer to the club no matter how far away from Anfield they live.”
John Costello, president of global marketing and innovation for Dunkin’ Brands, commented: “With 18 English league titles and five European Cups, Liverpool FC is one of the world’s most renowned football clubs, so we’re very excited to partner with them as we continue to grow our two winning brands, Dunkin’ Donuts and Baskin-Robbins, around the world.
“We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership.”
Dunkin’ Brands currently has more than 18,000 points of distribution in nearly 60 countries worldwide, including nearly 11,000 Dunkin’ Donuts restaurants in 33 countries and more than 7,250 Baskin-Robbins shops in nearly 50 countries.