Ironman World Champion Frederik Van Lierde Signs New Sponsor

Ironman World Champion Frederik Van Lierde. has announced Danish ceramic bearing specialist, capsule CeramicSpeed, as his new sponsor. 

Following the success of CeramicSpeed in 2013, the company has entered the new year with a ‘commitment and effort to the global triathlon market with the announcement of Frederik Van Lierde as global ambassador.’

On the OEM market CeramicSpeed is recognised for its on-going work alongside the likes of Specialized and SRAM. Omega Pharma – Quick-Step, Team Tinkoff-Saxo and Team Astana have been long time users of CeramicSpeed products along with multiple world-class triathletes including Leanda Cave, Tyler Butterfield, Eneko Llanos, Greg and Laura Bennett, among others.

The company is keen to ensure Ironman World Champion Van Lierde has every performance advantage available to him through the use of its high quality, low friction products.

“As a company we couldn’t be happier,” said Martin Banke, Managing Director for CeramicSpeed.

“Frederik is an exceptional individual who really understands the importance of our products. A true champion. Frederik is always looking to better his setup, save on watts and stay on top of the world in terms of performance. Our products allow us to be a part of Frederik’s victory whilst helping him save crucial watts. It is a fantastic partnership.”

Frederik Van Lierde’s Cervélo P5 will now be fully equipped with CeramicSpeed pulley wheels, bottom brackets and wheel bearings. A saving the company emphasises at being between 6 – 9 watts.

“In the cycling industry there is no bearing product that carries the same reputation for quality, reduced friction and all round performance as CeramicSpeed does,” said Van Lierde from his training camp in Spain.

“To be the best and stay the best you need to chase every percentage gain, especially in equipment. CeramicSpeed products are simply not comparable. I am very excited about working closely with the entire CeramicSpeed team.”

Van Lierde will get his 2014 season underway at the Abu Dhabi International Triathlon on 15 March. Frederik will be aiming for his third victory at Abu Dhabi having taken the win in 2011 and 2013.