Jack Daniels Inks Texas Rangers Partnership

Major League Baseball franchise Texas Rangers have announced a three-year partnership with Jack Daniels that includes the naming rights to the Diamond Club at Rangers Ballpark in Arlington.

The Arlington facility is being completely renovated as part of the ballpark construction upgrades for the 2014 season.

The Jack Daniels Club will be open to all Rangers season ticket holders before and during all home games and will include a full buffet and bar. Jack Daniels also has club naming rights at American Airlines Center.

In addition to the Jack Daniels Club, capsule off-season construction at Rangers Ballpark in Arlington includes the replacement of over 1, cialis 000 seats in the Upper Level suites and a complete overall of the Sportservice suite kitchen on the club concourse level behind the press box. The Rangers are also installing LED lighting on the relief panels on the exterior of the park.

It marks the fourth consecutive off-season in which the club has made renovations to Rangers Ballpark in Arlington, a period in which the Rangers will have allocated approximately 40 million dollars in ballpark improvements and upgrades. Manhattan Construction is the general contractor for the project.

Rheem Becomes Primary Sponsor for RAB Racing’s James Buescher

Rheem Manufacturing Company today announced that it will serve as primary sponsor for RAB Racing’s No. 99 Toyota Camry driven by James Buescher.

Rheem will be onboard the No. 99 for 27 races starting with the season opening event at Daytona International Speedway on Feb. 22.

Rheem partnered with Buescher during the 2013 NASCAR Camping World Truck Series season. Rheem is pleased to continue their long standing support as a major NASCAR team sponsor; Rheem is one of the few sponsors in the sport today that has visited victory lane in each of NASCAR’s national series, including the Daytona 500.

“The Rheem family of quality brands is proud to continue our support of James Buescher by realigning our sponsorship for the 2014 season,” said JR Jones, Rheem President and CEO. “We look forward to working with Robby Benton and his entire RAB Racing organization as they strive to deliver the same professional and quality results that Rheem is known for worldwide. We can’t wait to see James in the famed red and black Rheem machine competing for the 2014 NASCAR Nationwide Series championship.”

RAB Racing announced last month that Buescher would join their team to compete for a NASCAR Nationwide Series championship in 2014. Buescher is coming off his third full-time season in the NCWTS. During a breakout season in 2012, Buescher recorded his first NASCAR championship. Buescher followed up his successful four win season in the NCWTS in 2012 with two victories in 2013. He has also recorded one NNS win, taking the checkered flag in the 2012 series’ opening race at the famed Daytona International Speedway.

“I’m really excited that I can continue my relationship with Rheem,” said Buescher. “Rheem is a very high quality global company with highly respected brands and innovative technologies. I love that I can represent them both on and off the race track. I was fortunate enough to give them a taste of victory last season, and I hope that I can follow that up by delivering many more wins and possibly a championship.”

Buescher will first take to the track in the No. 99 Rheem Toyota Camry at Daytona International Speedway, competing in the DRIVE4COPD 300 on Feb. 22, 2014.

Hamilton Tiger-Cats Sign New Spirit Sponsor

Canadian Football League’s Hamilton Tiger-Cats have announced a new sponsorship deal with Brick Brewing Co. Limited through its Seagram brand.

The sponsorship grants Seagram pouring rights in the spirit-based cooler and cider category at all concession stands, private boxes and suites where alcohol is sold throughout Tim Hortons Field for the next three years.

The agreement also provides Seagram with in-stadium signage and promotional activation during each Tiger-Cats preseason and regular season games. “We couldn’t be happier with this arrangement. It will enable us to take the Seagram brand to a whole new level. The Hamilton Tiger-Cats organization is the perfect fit for our family of Seagram all natural, pure spring water coolers and ciders,” said Brick Brewing President and CEO George Croft. “It really allows us to take Hamilton Tiger-Cats football to our drinkers and provide an experience with our brands.”

Tiger-Cats Senior Vice President and Chief Sales Officer Matt Afinec commented, “We are proud to partner with a great Canadian brand like Seagram Coolers and Ciders, who will play a key role in delivering the first-class fan experience at Tim Hortons Field beginning next season.”

The sponsorship agreement is the first major sponsorship of this kind for Seagram coolers and cider which is expected to be cross-promoted through Seagram packaging, promotion, merchandising and advertising.

 

ASICS Reveals New Brand Ambassadors for 2014

ASICS America, the leading designer and manufacturer of performance athletic shoes, apparel and accessories, accentuates its strength in the running category and expands its commitment to the rapidly growing training category with the signing of elite coach Andrew Kastor and fitness expert Michelle Lovitt as brand trainers.

Andrew Kastor returns for another year as an ASICS ambassador, running expert and coach. A staple in the running community with more than 15 years of experience, Kastor will be responsible for creating training plans for ASICS sponsored races, contributing inspirational and informative content to the brand’s website and social pages, and acting as an expert spokesperson for the brand. Kastor also serves as the head coach of the Mammoth Track Club and the primary running coach of the LA Roadrunners in conjunction with the ASICS LA Marathon. He has trained some of the world’s most elite runners including his wife and ASICS elite athlete Deena Kastor.

Building upon its core of running, ASICS has added Michelle Lovitt, one of Hollywood’s most revered strength conditioning coaches, trainers & fitness experts to its roster of brand ambassadors. Lovitt will serve as an official ASICS trainer with a focus on training, a key growth category for the brand in 2014.

Lovitt will assist in developing strength and conditioning programs for ASICS sponsored athletic events such as the ASICS World Series of Beach Volleyball. She will also provide fitness advice and insight for ASICS America’s digital platforms. Lovitt has a successful track record and has designed and implemented nutrition and exercise programs for professional and Olympic athletes as well as Hollywood elite including Lauren Graham, Courteney Cox,Mary-Louise Parker, Sean “Puffy” Combs, David Duchovny and Kiefer Sutherland.

“Andrew Kastor and Michelle Lovitt are both innovative leaders in their respective fields, and we are thrilled they are part of the ASICS America family,” said ASICS America Director of Marketing, Shannon Scott. “Their insight and commitment to pushing the boundaries of training with new and advanced techniques will be invaluable in our effort to continue to bring athletes of all levels the tools needed to take their fitness to the next level.”

DICK’S Sporting Goods to Title Sponsor High School National Basketball Tournament

The season ending tournament for top nationally ranked High School basketball teams, will have a new title sponsor, it has been announced today.

The event, which has moved to a new location at New York City’s iconic Madison Square Garden for its sixth annual boys and girls championship games, has named DICK’S Sporting Goods, the largest U.S. based full-line sporting goods retailer signed on as the title sponsor.

Paragon Marketing Group announced today it has reached a multi-year agreement with both Madison Square Garden, and DICK’S Sporting Goods to continue the tradition-rich event as the DICK’S Sporting Goods High School National Tournament.

“DICK’S Sporting Goods is thrilled to serve as title sponsor for the DICK’S Sporting Goods High School National Tournament and to further our support for high school basketball,” said Lauren Hobart, SVP & Chief Marketing Officer, DICK’S Sporting Goods.  “We look forward to seeing some of the best high school basketball teams and players in the country take center court at the World’s Most Famous Arena this spring.”

 Boys quarterfinal and semifinal games, along with the girls semifinal games, will take place on April 3-4 at a to be determined location in New York City.  Madison Square Garden will host the boys and girls championship games on April 5.

“High school basketball has a long and rich tradition at Madison Square Garden as we have hosted some of the game’s legendary players including: Lew Alcindor, Bob Cousy, Nancy Leiberman-Cline, Connie Hawkins as well as NY Knicks Amare Stoudemire and Carmelo Anthony,” said Joel Fisher, executive vice president, MSG Sports. “We are excited to host the boys and girls finals of the DICK’S Sporting Goods High School National Tournament, the premier high school basketball tournament in the country.”

Lotto Bayern Renew FC Nuremberg Partnership

The State Lottery Administration (Lotto Bayern) has extended its partnership with FC Nuremberg.

SportFive and 1 FC Nuremberg negotiated the contract which takes the partnership to the end of the 2014 season / 15 campaign.

As part of the deal the TV-related advertising materials and hospitality services will continue for home matches of the 1st FC Nuremberg in the VIP areas of the Grundig Stadium.

State Minister Dr. Markus Söder, herbal part of whose business Lotto Bayern, buy said: “As Clubfan I am excited about the partnership. Thus, both are strengthened. The club lotto and benefit from it. “

Erwin Horak, president of the National Lottery Administration stressed satisfied: “We are very proud of our successful partnership with FC Nuremberg. The long-term partnership is characterized by a trustful and successful cooperation. With the extensive rights portfolio, we can continue our communication objectives optimally.”

“We are very pleased that the National Lottery Administration with their products Lotto Bayern and oddset continue in the beam power of 1 FC Nuremberg invested and extended their exclusive partnership prematurely. Especially in difficult times, the athletic contract shows to extend with the club that this partnership has grown over the years a solid foundation, which is characterized by high trust,” explains Martin Bader, Head of Sports & Public Relations 1 FC Nuremberg.

“We are proud that the National Lottery Administration has over the years has been a partner of the club. This underscores the confidence and satisfaction in our work and also confirms that the first FC Nuremberg a large and important part of the communication strategy of Lotto Bayern / oddset,” adds Christian Hunter, Executive Director SPORT FIVE GmbH & Co. KG.

Burns Pet Nutrition Sponsors Welsh Champion Hurdle

Welsh Champion Hurdle announced today its new partnership with Burns Pet Nutrition. 

The Welsh Champion Hurdle will be run on Saturday 1 February and will be covered live on Channel 4. 

The £50,000 race over two and a half miles was won last year by Medinas who went on to glory at the Cheltenham Festival.

Tim Long, General Manager and Clerk of the Course at Ffos Las, said: “We are absolutely thrilled that Burns Pet Nutrition, not only a fantastic Welsh business that is renowned in its field throughout the British Isles but one that is located just down the road from the racecourse, is to sponsor our most high profile race from this year.

“The 2013 renewal of the Welsh Champion Hurdle was most memorable and we are already looking forward to the big day next month when we will be delighted to welcome our new sponsor to the racecourse.

“The 2013 race was well supported by Welsh trainers, with five of the 14 horses stabled in The Principality – and I’d say it was six because Welshman-in-exile Nigel Twiston-Davies also sent a runner.”

Veterinary surgeon John Burns, who founded Burns Pet Nutrition 20 years ago, said: “As a family business proudly based in west Wales, we are the most enthusiastic supporters of our community with a range of sponsorships including the Dogs’ Day Out at Pembrey County Park.

“We support lots of local groups and community-based initiatives as well as providing assistance for national organisations such as Hounds For Heroes and numerous animal rescue charities around the UK.

“We are now delighted to become sponsor partners with our local racecourse at Ffos Las which has put horse racing in west Wales firmly on the map over the last five years.”

The Welsh Champion Hurdle, which was won by Ffos Las chairman Dai Walters’s star horse Oscar Whisky in its first year in 2011, became a limited handicap race last year to increase its competitiveness. Prize-money was also raised by 16% to encourage racehorse owners and trainers to run their horses.

Ferodo Racing Signs Sponsorship Deal with Michelin Clio Cup Race Series

Specialist brake pad brand Ferodo Racing has today confirmed a three-year sponsorship agreement with the Michelin Clio Cup Race Series and Michelin Clio Cup Road Series. 

As each of the British Automobile Racing Club (BARC) led categories prepare to embark on their first year as fully-fledged championships, organisers are delighted to welcome the Italian manufacturer as a key partner for the next three seasons. 

“Ferodo is a fabulous name to have connected to the Series alongside title sponsor Michelin and is an excellent racing product”, said Clio Cup Series promoter Simon North, “I’m delighted to start the year with this news and very much looking forward to helping promote the Ferodo brand.” 

In line with the new sponsorship deal,  all cars in the Michelin Clio Cup Race Series and Michelin Clio Cup Road Series will use Ferodo D1.11 brake pads which will be sold trackside by Renaultsport UK’s official parts supplier R.Sport. 

Drivers setting the fastest lap during the first race of a weekend in each division of the Series will also be rewarded with a free axle set of pads as part of the ‘Ferodo Fastest Lap’ prize. Additionally, each car will carry Ferodo Racing branding on its doors. 

The new deal with Ferodo Racing ties-in neatly with Michelin’s three-year headline sponsorship of the Race Series and Road Series and sees the brand also join fellow championship partners Protyre, Safety Devices and Mark Fish Motorsport. 

Former Renault UK Clio Cup Champion Danny Buxton, now team principal of the rebranded SV Racing squad [formerly Scuderia Vittoria], says the involvement of such a well-known and high-profile name as Ferodo is great news for the Michelin Clio Cup Race Series and Road Series. 

“Ferodo is a very big name in motorsport so it’s great for the Series, especially in its first year as a full championship, to be associated with such a prestigious brand”, he said, “I’m confident 2014 is going to be a very strong year for the category and it’ll prove to be one of the most popular championships in the country.”

Along with headline sponsors Michelin and Protyre, the Clio Cup Series is additionally supported by Ferodo, Safety Devices and Mark Fish Motorsport.

Novak Djokovic Becomes Brand Ambassador for Peugeot

Peugeot has strengthened their ties to the tennis market by announcing superstar  Novak Djokovic as an international ambassador.

With this partnership, Peugeot confirms and strengthens its strategy in the tennis world, in a year that also marks the 30th anniversary of the partnership with Roland Garros, the French Open.

Novak Djokovic declared: ‘I’m happy to represent a great French automobile manufacturer, recognised throughout the world, with an industrial history going back 200 years. In my eyes PEUGEOT embodies French elegance, refinement and the expression of a certain art of living’.

Novak Djokovic will start his season with the Australian Open on 13 January 2014.

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Radwanska Becomes Ambassador for Luxury Watch Manufacturer Rado

Polish tennis star Agnieszka Radwańska has become the global ambassador for the luxury watch manufacturer Rado. 

Agnieszka Radwanska who is currently ranked world no. 5 by the Women’s Tennis Association (WTA) has signed a three-year deal with the watch company beginning on 1st January 2014. 

The Polish tennis player has been a professional player since 2006, and has already won one singles title, reached world number 2 and won the longest three set match played in the history of the WTA Tour Championships 

The terms of the agreement will see the tennis professional wear the Rado HyperChrome Automatic Chronograph in white high-tech ceramic. 

Through the deal the Swiss watch company attempt to build commitment to the sport by using the tennis player Radwanska. 

Rado commented about the recent deal on their website: “This sporty yet elegant watch is a perfect match for the player known for her stylish play on court and her glamorous appearance off court.”