Huawei Becomes Official Smartphone Partner of Arsenal
January 17, 2014
Premier League leaders Arsenal have announced today a new partnership with information and communications technology (ICT) provider, allergy Huawei.
The Chinese company will become the Official Smartphone Partner of the north London club on a global basis until the end of the 2015/16 season.
The deal will include exclusive offers, anesthetist content and brand presence during Arsenal matches, shop as well as through the Club’s digital and social media platforms. In addition, Huawei will have access to the Club’s extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.
The partnership will be officially unveiled to supporters at Emirates Stadium before the Premier League clash with Fulham on Saturday 18 January 2014.
Tom Fox, Chief Commercial Officer at Arsenal Football Club, said: “We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement.
“Huawei is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”
The partnership will see global collaboration between the two brands, with Arsenal FC’s officials and players taking part in Huawei’s communication and promotional activities both in the UK and overseas.
Mark Mitchinson, Executive Vice President at Huawei Technologies UK, said: “Huawei is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years.”
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