LPGA’s Yani Tseng Signs Equipment Deal with Callaway Golf

Callaway Golf have revealed a new euquipment deal with LPGA golfer Yani Tseng.

The golf brand took to Twitter to announce it had signed Tseng, ending her four-year relationship with Adams.

@CallawayGolf: “Now it’s time to make some noise on the @lpga, starting w/ a five-time Major champ. Welcome to the team, @YaniTseng!”

She is the youngest player ever, male or female, to win five major championships and was ranked number 1 in the Women’s World Golf Rankings for 109 consecutive weeks from 2011 to 2013.

Tottenham Reveal MLSE Advertising Deal after Defoe Transfer

Tottenham Hotspur have announced a advertising rights agreement with Toronto FC owners Maple Leaf Sports & Entertainment Ltd. (MLSE) following the Major League Soccer side’s capture of Jermain Defoe.

The deal includes promotional, branding, experiential activities, advertising, broadcasting, social media and digital rights across the 4-year agreement and at all MLSE properties and media sites. MLSE will stock, promote and sell official THFC merchandise at all their retail outlets and support the THFC Official Canadian Supporter’s Club.

Additionally, the Club can will also play a friendly against Toronto FC in the second game of our 2014 summer tour on July 23, in-between fixtures against Seattle Sounders on July 19 and Chicago Fire on July 26.

On Friday Tottenham agreed a deal with Toronto FC for the transfer of Jermain Defoe to the MLS side from February 28, 2014.

Jamaican Hurdler Shevon Stoddart Announces New Sponsor

Jamaican hurdler Shevon Stoddart has announced Co-E1 NADH, ed a leading provider of all natural energy supplements, discount as her new sponsor.

Stoddart, discount 31, was a member of both the 2004 and 2008 Jamaican Olympic Teams and also competed at the 2005 IAAF World Championships. During the 2008 Summer Olympic Games, Shevon placed 4th in the 400-meter hurdles. Her personal best in the event is 54.47.

Shevon Stoddart is currently living and training in Los Angeles, California where she is preparing for the 2016 Olympic Games, which will be held in Rio, Brazil.

WESCO Seals Primary Sponsorship of NASCAR’s Ty Dillon

WESCO International, Inc. haved agreed a partnership with Richard Childress Racing (RCR) to become the primary sponsor of Ty Dillon’s No. 3 Chevrolet Camaro during the 2014 NASCAR Nationwide Series season.

WESCO is a leading provider of electrical, industrial and communications MRO and OEM products, construction materials and advanced supply chain procurement services.

“I’m honored to be able to represent WESCO, their customers and suppliers for another season in the Nationwide Series,” said Dillon. “WESCO and RCR have similar values that help make this partnership such a success. I really enjoy meeting and interacting with their customers and partners at the race track. They’re a huge part of this program, and I can’t thank them enough for giving me this opportunity.”

Beginning in 2012, WESCO served as primary sponsor for two Nationwide Series events with Dillon and continued their sponsorship into the 2013 season for six races. Additionally, WESCO was an associate sponsor on Dillon’s Chevrolet Silverado in the NASCAR Camping World Truck Series. In 2014, WESCO will join Bass Pro Shops and Yuengling Light Lager as primary sponsors on Dillon’s Chevrolet Camaro in the Nationwide Series. 

“We have had a positive experience in building our relationship with the Richard Childress Racing team over the last two years,” said John J. Engel, Chairman, President and CEO, WESCO International, Inc. “They’ve worked alongside us to look for opportunities to promote our brand and develop additional business-to-business opportunities with other sponsors. We look forward to another successful year in 2014.”

Leeds United Ink Innovative Partnership with San Francisco 49ers

Leeds United have announced a new innovative partnership with National Football League (NFL) franchise San Francisco 49ers.

The deal will see the American Football pioneers send a delegation to Leeds to meet with senior management staff to discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.

Leeds United managing director David Haigh said: “This is a strategic partnership and we’re looking forward to working closely with the 49ers. They are a worldwide brand, and we’ll be discussing all aspects of our business; marketing, ticketing, merchandising, and commercial opportunities, and hopefully tapping into and sharing knowledge with them.”

Leeds United chairman Salah Nooruddin said: “The 49ers are market leaders in many respects, and they are excited to be working with us as we are with them. We have been talking with the 49ers for a good while now, and see this as an exciting opportunity for both of us.”

Paraag Marathe, Chief Operating Officer of the 49ers, said: “The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition.

“We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”

The 49ers are currently in the midst of a playoff run and face the Carolina Panthers this weekend. They are also due to move into the brand new Levi’s Stadium later this year in Santa Clara, California.

Manchester United Signs Three Year Partnership Deal with Aperol

Premier League Champions Manchester United FC have announced a new sponsorship deal with international spirit brand Aperol that will run until the end of the season 2016/2017.

The Italian brand’s name will appear during home games at Old Trafford, as well as on the club’s website and official TV (MUTV). Also the signature drink, ‘Aperol Spritz’, that became people’s favourite across Europe over the last few years, will be available in the stadium’s hospitality areas.

Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Aperol as Manchester United’s new Global Sprits Partner. Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.”

Aperol develops its brand across the globe, extending into new markets developing outside its traditional Italian roots. Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari, commented on the partnership, saying: “We’re delighted to announce Aperol is the new way to celebrate the joy and the passion for Manchester United.”

Manchester United’s 136-year heritage has boasted 62 trophies enabling one of the world’s leading sports brand to have a global community of 659 million followers.

Aperol, now produced by the Campari company, was launched in 1919 at the Padua International Fair. Created by the Barbieri brothers, Aperol soon became one of the Italians’ favourite liqueur.  Aperol is also the official sponsor of MotoGP, the Grand Prix of Motorcycle racing since 2010.

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Sauber F1 Renew Partnership with Tequila Brand Jose Cuervo

Sauber Formula 1 team have extended their partnership with tequila brand Jose Cuervo.

The marketing partnership with the tequila brand has existed since 2011. The Sauber team will “continue to use various platforms to promote the tequilas from the house of Jose Cuervo in the framework of the activities of the Sauber F1 Team around the world.”

Sauber team boss Monisha Kaltenborn said: “Our partnership with Jose Cuervo was very successful, health and we are proud to continue to have as a partner Jose Cuervo on board.” 

Juan Domingo Beckmann, capsule CEO of Jose Cuervo, added: “I am very pleased with our long-term partnership I am sure that in the Sauber. Season will enter 2014 good results.”

 

Golf Star Martin Kaymer Reveals Mercedes-Benz Endorsement

German number one golfer Martin Kaymer has been announced as the new brand ambassador for Mercedes-Benz.

Kaymer will wear the star for the first time during the European Tour’s tournament in Abu Dhabi next week. In addition to other global activities,Martin Kaymer will promote the exclusive premium amateur tournament series Mercedes Trophy. 

“I am very happy to become involved with Mercedes-Benz as a brand ambassador and to be joining its outstanding family of international and national ambassadors. Mercedes is a big part of the Majors today and my main personal goal for 2014 is to also play a big role at these events,” said Martin Kaymer.

The 2010 PGA Championship winner Martin Kaymer joins defending Masters Champion Adam Scottand his German colleague and two-time Masters winner, Bernhard Langer as international brand ambassadors, together with fellow German Marcel Siem as the national German brand ambassador. Since 2013 Mercedes-Benz is one of the main Tournament sponsors of the Augusta Masters.

“We are proud to welcome Martin Kaymer to our Mercedes-Benz family. He has proven to be one of the best golfers in the world”, commented Dr. Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Cars. “In addition to other activities, having Martin as a former world number one agree to represent the global MercedesTrophy in its 25th anniversary year is a great honour and provides this fascinating series with the highlight it certainly deserves.”

Martin Kaymer continued: “I am particularly proud to be actively involved in this year’s MercedesTrophy, the world’s biggest amateur golf tournament series, especially in its special 25th anniversary year. Golf is truly a global game and I know that Mercedes is committed to promoting it even further. I am now happily part of its drive to make this sport even more popular – something which is very close to my heart. Few if any sports give us a better platform to interact with each other.”

Deltran Battery Expands Rahal Letterman Lanigan Racing Sponsorship

Rahal Letterman Lanigan Racing (RLL) have announced today that Deltran Battery Tender, viagra a leading manufacturer of high-efficiency battery chargers, has increased their role with the team.

Battery Tender was an associate sponsor of the team’s 2013 IndyCar Series program and in 2014 they will expand their involvement with RLL as an associate sponsor for both the IndyCar program and two-car United SportsCar Championship (USCC) effort. In addition to strategic branding across both IndyCar and USCC programs, the partnership includes a personal services role with IndyCar Series driver Graham Rahal, who is expected to again be featured in a commercial for the brand.

“DelTran Battery Tender is thrilled to expand upon the Rahal Letterman Lanigan Partnership! After last year’s success on and off the track with Graham Rahal we could not be happier with our marketing efforts and exposure,” said Evin Prelec, Director of Marketing and Advertising for Deltran Battery Tender. “Expanding the partnership to include BMW Team RLL makes perfect sense. We have had a long, successful branding/supplier relationship with BMW and are looking forward to supporting the team and drivers on track.”

“We are very pleased to have Battery Tender back with us for 2014,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “It’s a great company with great people and we are fortunate to have them extend and grown their partnership with us. We look forward to continuing to help them achieve their goals through their association with us.”

RLL earned two earned two second place finishes in the IndyCar Series in 2013 with Graham Rahal (Long Beach) and James Jakes (Detroit Dual 2) and will begin their 23rd year of open wheel competition in 2014. 

Dubai Duty Free Renew Omega Dubai Desert Classic Sponsorship

Dubai Duty Free will continue to sponsor the Omega Dubai Desert Classic golf tournament for another three years.

The company has signed a new contract with the organiser golf in Dubai starting at this year’s 25th anniversary tournament. It follows closely Dubai Duty Free’s own 30th anniversary, which it celebrated on 20 December. 

Over the past three decades, Dubai Duty Free has developed strong links to several sports, running its own ATP and WTA tennis tournaments as well as supporting a number of other events. 

In golf, it is a corporate patron of the Emirates Golf Federation and sponsors the Dubai Duty Free UAE Nationals Cup, Dubai Duty Free Golf Cup and the Dubai Duty Free Seniors Cup.

“We are delighted to continue our association with golf in DUBAi, the promoters and organisers of world-class events like the Omega Dubai Desert Classic, which have been a catalyst for putting the city on the world sporting map and promoting the game across the region,” said Dubai Duty Free Executive Vice Chairman Colm McLoughlin. 

“By supporting so many events at the highest level and all around the globe, Dubai Duty Free is effectively promoting Dubai’s sporting, leisure and business facilities, which are second to none. 

“And with more and more world-class sportspeople choosing Dubai to showcase their talent, there is set to be much more to come in the future.” 

Beginning on 27 January, the 25th edition of the Omega Dubai Desert Classic is set to attract many leading players, including world number one Tiger Woods, European number one Henrik Stenson and Northern Ireland’s Rory McIlroy. 

“The Dubai Duty Free logo is a familiar sight in all big sporting events in Dubai and that’s a tribute to the company’s commitment to further raise the profile of the emirate on the international level,” said golf in DubaiVice Chairman and CEO Mohamed Buamaim. 

“It’s a matter of pride for golf in Dubai to see Dubai Duty Free, one of the biggest brand names in our country, continue to support our initiatives.”