Saxo Bank to Sponsor Lotus F1 for 2014 Season

Saxo Bank, unhealthy an online trading and investment specialist which is a major sponsor in Cycling, has become the Official Business Partner of Lotus F1 for the 2014 season.

The Danish bank will gain access to Lotus F1 Team’s portfolio of partners including Microsoft, Clear and Rexona from Unilever and The Coca-Cola Company. The Lotus F1 Team brand will also be harnessed through Saxo Bank’s promotions.

Eric Boullier, Lotus F1 Team, Team Principal, said: “We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Saxo-Tinkoff. Saxo Bank are taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship.”

Saxo Bank have also been major title sponsors of UCI World Tour Riis Cycling, now known as Team Tinko-Saxo since 2008. 

“Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world’s most popular sports,” said Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank.

“The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year.”

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