Extreme E and Count Us In join forces again for Season 2

Following its success in 2021, the Extreme E Count Us In Challenge is back for Season 2 with fans once again urged to take action on climate change through their passion for the sport.

The unison between Extreme E and the global initiative Count Us In, first announced in 2020, encourages fans to use the collective power of their individual action on climate, inspiring them to take one or more impactful actions from a set recommended by the campaign. The goal of these actions is to show that committing to small lifestyle changes, like eating more plant-based foods walking and cycling more, and reducing energy consumption at home, has a huge, positive impact when multiplied on a global level. 

Each action, represented as a step on the action platform, is attributed to the fans’ favourite Extreme E team, and the team with the most steps at the end of the Season wins the Extreme E Sustainability Award. Count Us In uses a range of data sources to add up the carbon savings of people’s actions. The wider implications of which can therefore urge governments, cities and businesses to accelerate progress and increase their ambition on climate action. 

Alejandro Agag, Founder and CEO of Extreme E, said:

“Our first season working with Count Us In was a huge success – and it was fantastic to see just how much fan engagement there was which further underlines the power of our sport. We are fortunate to have a phenomenal platform and it’s important we use it in the right way and that is, not only to entertain, but also to educate. And initiatives like Count Us In allow us to magnify our message and facilitate quantifiable change that really makes a difference.

“We are really looking forward to building on this momentum for Season 2 and with the help of our incredible line up of teams, drivers and dedicated fan base, we aim to go even further in taking action on climate change.  At Extreme E we will continue to push the boundaries and shine a spotlight on the issues we face, along with the need to act now to help protect our futures.”

In 2021, the X44 team became the first winners of the prestigious Sustainability Award award after topping the standings in the series inaugural Count Us In Challenge. Led by Sir Lewis Hamilton, X44 clinched the award with a total of 792 steps pledged with Jenson Button’s JBXE team coming in close second with a total of 749 steps. Nico Rosberg’s team, Rosberg X Racing, finished third with a total of 422 steps. In total of the Extreme E Count Us In Challenge inspired 1,231 fans to take 3,207 steps which saved an impressive 1,242,223 KG C02.  

On being presented with the 2021 award, X44’s Sébastien Loeb said:

“I was very happy that X44 won the Extreme E Sustainability Award for 2021. I joined the team hoping to discover more about the environment while doing what I love, and I have learned so much from the series and the different places we visited – in fact I even bought my first electric car last year!”

Nigel Topping, UK High Level Champion for Climate Action, COP26, said:

“I’m delighted to see the Extreme E Count Us In Challenge grow from strength to strength. To avoid the worst effects of climate change, we need everyone’s involvement – from businesses and governments to citizens and communities, we all have a critical part to play. People all over the world taking impactful actions, like talking to friends or using their voting power, and taking on some simple lifestyle changes, is a fundamental part of demonstrating to companies and governments that our whole society is in the Race to Zero emissions.”

In 2022, McLaren XE also joins the line-up of existing Extreme E teams in the quest for this year’s coveted award. The team, who announced its entry into Extreme E last year, join the championship as part of its move to minimise negative impact and achieve net-zero carbon footprint by 2030.

The sport for purpose championship continues on it’s voyage touching ground in Sardinia for the double header before moving onto South America – Chile and Uruguay.

Viaplay Adds NHL And KSW Rights To UK Sports Streaming Offering

Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world’s best ice hockey league will be shown on Viaplay every year until 2027, alongside 12 high-impact live events from Europe’s leading MMA promotion annually until 2025. Viaplay will launch in the UK in the second half of 2022 with a broad streaming offering that combines live sports with premium original Nordic content and more.

From late 2022 through the 2026-2027 season, NHL fans in the UK will be able to stream every regular season game live on Viaplay, including all NHL Saturday and NHL Sunday games, together with the Stanley Cup Playoffs, Stanley Cup Final and other marquee events, including the NHL Winter Classic, NHL All-Star Game, NHL Stadium Series, NHL Heritage Classic and NHL Global Series. The agreement extends Viaplay and the NHL’s long-term partnership to 10 European markets.

Based in Poland, KSW enjoys a passionate following, and its live events feature top Polish and international MMA competitors. Viaplay and KSW are now working together in 11 countries, and the first KSW event shown on Viaplay in the UK will be in late 2022.

Peter Nørrelund, NENT Group Chief Sports Officer: “We’re already expanding Viaplay’s UK sports line-up with more long-term rights that put us firmly on the map. We have worked with the NHL for 19 years in our Nordic markets, which proves the quality of our coverage. KSW is one of our fastest-growing partnerships and will be broadly available in the UK for the first time. These deals are great news for UK sports fans – and there’s more to come.”

David Proper, NHL Senior Executive Vice President of Media & International Strategy: “Viaplay has been an outstanding partner and key stakeholder in the NHL’s strategy to deliver the game to as many fans as possible throughout the world. We look forward to building on our shared commitment to bring the world’s best hockey players to a broader audience and are thrilled to have expanded our relationship with Viaplay.”

As announced in March, sports available on Viaplay in the UK will include:

  • IIHF Ice Hockey World Championship: 2024 to 2028
  • Champions Hockey League: 2023/2024 to 2027/2028
  • ISU figure skating and speed skating: 2023 to 2028 (ISU World Figure Skating Championships from 2024)
  • EHF European Handball Championship, EHF Champions League and EHF European League (men and women): 2022 to 2030
  • CEV EuroVolley, CEV Champions League, CEV EuroBeachVolley and additional CEV volleyball competitions: 2022 to 2026
  • World Athletics Continental Tour Gold: 2023 to 2029
  • World Athletics Indoor Tour: 2023
  • FIS snowboard and freestyle: 2022 to 2026 (non-exclusive).

Further details of Viaplay’s UK content offering, pricing and launch date will be communicated in due course.

In March, NENT Group announced a proposal to rebrand as Viaplay Group, subject to approval at its Annual General Meeting on 18 May.

C-Level Subscription Leaders: Solve The Pain Points You Didn’t Know You Had

As subscriptions and the importance of understanding your fanbase and subscribers continues to become ever more crucial to the sports industry, Roy Barak, CEO of Vindicia looks at why it’s important to explore every avenue of your data.

What you don’t know can’t hurt you, right?

Wrong!

As executives in the subscription business, you are “up close and personal” with today’s challenges. For CROs, it’s recurring revenue. For HR, it’s the Great Resignation. For CMOs, it’s subscription fatigue.

But what about the pain points you didn’t even know you had? At Vindicia, we’ve got nearly two decades of subscription intelligence and experience behind us, so we’ve seen more deeply into the minds and behaviors of subscription users than anyone else. And we’ve got the tech stack to solve those tricky hidden problems. Here’s what we recommend for C-level subscription managers:

The CFO/CRO: Assuring every possible revenue dollar

For CFOs and CROs, retaining customers and maintaining revenue streams is the #1 challenge. But this comes with a host of other challenges, such as meaningful reporting, cross-regional regulatory requirements and, of course, reducing churn.

“Our approach to passive churn prevention has been shown to resolve up to 30% of terminally failed transactions, translating into recovery of substantial revenue.”

The subscription model is truly a game changer, supporting recurring payments and ongoing revenue for the lifetime of the customer. But how can you be really confident you are not leaving money on the table? That you are truly maximizing every possible revenue dollar?

With Vindicia’s SaaS platform, CFOs can gain more control in acquiring new subscribers, identifying failed payments, recovering lost revenue, enabling all kinds of pricing and payment options, and supporting scale across new markets and strategic partnerships. Our approach to passive churn prevention has been shown to resolve up to 30% of terminally failed transactions, translating into recovery of substantial revenue. Our clients have seen an average 522% ROI from their investment in the Vindicia tech stack. Which means CFOs can be sure that revenue dollars aren’t unnecessarily left behind.

The CMO: Making decisions with conviction

CMOs know they have to drive higher engagement and value with powerful subscription bundles and services. They know the way to do this is with personalization. And they need accurate and meaningful data to make real-time adjustments that will bring results.

“CMOs crave the data that can help them make decisions they truly believe in and can stand behind.”

More than that, CMOs crave the data that can help them make decisions they truly believe in and can stand behind. At Vindicia, we’ve been working with subscription data longer than anyone else in the industry, and our platform supports CMOs with built-in dashboards that deliver the insights they need to make decisions with conviction.

Acquisition is just the first step in the subscription journey. The real revenue potential happens when customers renew again and again, increasing their lifetime value. The way for CMOs to achieve this is by providing delightful subscription experiences for users at every possible moment beyond acquisition. Vindicia subscription data dashboards provide the fullest possible picture and give CMOs the up-to-date wisdom to spot upcoming trends, test and optimize offers from an informed position, and make smarter subscription decisions that lead to better customer connections, and ultimately, growth. In a highly competitive market, CMOs should demand no less than that.

Head of Product/CX: Having the power that comes with flexibility

You’ve got a lot on your plate in terms of developing and improving your product or app. Managing the subscription side is not your business, strictly speaking, but it is ours. Our business is to provide you with a subscription platform that is flexible and adaptable to your needs, so you can configure it to bring results while keeping your main focus where it counts – your own product.

“Whether it’s a seamless sign up, a frictionless billing experience, or an easy and tempting renewal process, you need a platform that can flex and scale according to your business needs.”

The customer experience of your brand is essential to creating the sense of delight that leads to retention. The better experience you provide, the more likely customers will remain as customers. Customer success runs the full gamut of touchpoints and experiences, including all aspects of the subscription. Whether it’s a seamless sign up, a frictionless billing experience, or an easy and tempting renewal process, you need a platform that can flex and scale according to your business needs, and a subscription tech stack with the sophistication to help you scale your brand experience confidently and successfully into new markets and new customer bases.

What to consider for your subscription business

The subscription e-commerce industry has grown at a rate of over 100% each year over the past five years. Four out of five subscription companies are still experiencing growth, even in the post-pandemic reality. Whichever seat you occupy at the senior management table, the challenges you face are changing as fast as the subscription industry itself. Make sure you choose the right subscription tech partner to uncover the hidden pain points and deliver the solution to unlock your maximum growth potential.

About Author – Roy Barak

Roy Barak

Roy is a seasoned business leader with over 15 years’ experience in management, technology, strategic planning, market analysis, operational execution, and financial modeling. As CEO, Roy leads the company’s global business, guiding key stakeholders across the company to develop innovative strategies and solutions that drive top-line revenue and profitability. Roy is a strong advocate for corporate social responsibility. As the sponsoring executive for Amdocs Pride North America, he champions the company’s philosophy of acceptance, diversity, and inclusion. Previously, Roy served in management and financial positions at Amdocs. He holds a bachelor’s degree in economics and business administration from the Hebrew University of Jerusalem.

Castore And McLaren Racing Further Partnership With IndyCar Deal

On the back of the successful partnership between Castore and the McLaren Formula 1 Team, both pioneering brands have agreed to further their partnership to now include the Arrow McLaren SP IndyCar team (AMSP). Arrow McLaren SP shares an ambition with Castore to innovate and continuously push for success.

The new partnership begins in 2022 when Castore will become the official license and official sports apparel partner. Castore will be launching a Replica apparel range, Fanwear and core fan accessories, which will be available to purchase via McLarenstore.com alongside the existing McLaren x Castore Replica, Teamwear and Fanwear collections. The Castore x Arrow McLaren SP fanwear range will be available for pre-order in April, ahead of the prestigious 106th Running of the Indianapolis 500 on May 29th.

In addition to the fanwear range, Castore will also be providing the three car Arrow McLaren SP drivers, team and management with teamwear to be worn across all race weekends.

Castore is excited to reveal that in addition to the Castore x Arrow McLaren SP products being available at McLarenstore.com, the new products will also be available on Castore.com, Castore retail stores and at Trackside shops.

Rich Brooks, Brand Director – Motorsport for Castore said: “We’re incredibly excited to further our partnership with McLaren and Arrow McLaren SP. IndyCar is brand new territory for us, and we can’t wait to further showcase the Castore brand on the motorsport global stage. BETTER NEVER STOPS at Castore, and we continue our commitment to push innovation and demand for excellence.”

Taylor Kiel, President, Arrow McLaren SP said: “The entire Arrow McLaren SP team is looking forward to welcoming Castore as our official license and sportswear partner. The partnership with McLaren Racing has proven to be incredibly successful in Formula 1 so the next logical step was to expand into IndyCar. We can’t wait to make the new merchandise available to fans.”

Mark Kemp Appointed CEO Of DAZN BET

Challenger sports betting brand DAZN BET today announces the appointment of gambling industry expert Mark Kemp as CEO.  DAZN BET is a strategic partnership between DAZN Group, the world’s fastest growing sports media business, and Pragmatic Group, a leading platform technology and content provider for the betting and gaming industry. 

Mark is a digital leader with 20 years commercial, senior management experience building, marketing and operating B2C products.  Mark previously served as Managing Director of Ladbrokes Coral, successfully integrating and significantly growing both brands following their merger.  After nine years in senior management positions, including leading their omni channel strategy from concept stage, Mark became Managing Director at the new UK Tote. Mark joins from BoyleSports, Ireland’s largest independent bookmaker, where he is the CEO. 

DAZN BET’s vision is to revitalise the casual betting market by developing a new, recreational product that augments the live sports viewing experience. Responding to what DAZN customers say they want and the trend towards recreational in-play betting, DAZN BET is developing a fun, convenient, and integrated betting experience for sports fans to enjoy alongside live sports streaming.  

Mark Kemp said, “I am delighted to be joining DAZN BET to launch such a new and exciting international brand. With the strength and expertise of DAZN in sports media, we will deliver something recreational and relevant to today’s audience. I am looking forward to working with the new team and DAZN to build an engaging and responsible new entertainment proposition for sports fans across the world.” 

Ian Turnbull, EVP of Betting at DAZN Group, said, “Sports betting partnerships are just one of the ways in which DAZN is going to deliver more exciting and richer content for its customers. We know that fans want more integrated, immersive, and interactive experiences as they enjoy long form content. DAZN is giving them that.” 

ICC Appoint Wasim Khan As General Manager Of Cricket

Former Chief Executive of the Pakistan Cricket Board Wasim Khan has been appointed as the ICC General Manager – Cricket. The International Cricket Council (ICC) confirmed the announcement on Friday.

Khan takes over as General Manager from Geoff Allardice, who had been served in the position for eight years before his recent promotion to ICC’s Chief Executing Officer. 

Khan has previously served as Chief Executive of the Pakistan Cricket Board, Leicestershire County Cricket Club and Chance to Shine and will take over the duties of General Manager from next month.

On his appointment as General Manager, he said, “I am honoured to be joining the ICC, I can’t wait to get started and work in partnership with our Members to strengthen and grow our sport. I’m particularly excited by the ICC’s commitment to the growth of the women’s game.”

“We were lucky enough to host a number of ICC Women’s Cricket World Cup matches at Leicestershire in 2017 which was such a significant moment in the history of the game. I look forward to playing my part in really accelerating that growth over the next decade.”

Allardice said, “I am delighted to welcome Wasim to the ICC. He brings an in-depth knowledge of our sport and its stakeholders and his firsthand experience of the international cricket landscape will be of enormous benefit as we implement the ICC global growth strategy and move forward into a new events cycle.”

Tyson Fury’s World Championship Title Bout Enters The Metaverse Eterlast And Queensberry Deliver “House of Boxing”, The First Global Web3 Platform Dedicated To Boxing Fans

2022: Eterlast, Europe’s leading sports & entertainment NFT (non-fungible token) studio, has announced a ground breaking partnership with Hall of Fame Promoter Frank Warren’s Queensberry Promotions. From this weekend boxing fans will be able to own digital collectibles from the Tyson Fury vs Dillan Whyte World Heavyweight title bout via “House of Boxing”, a new web3 platform where boxing NFTs can be bought, swapped or sold.

This exciting sports and tech partnership will also see Eterlast create unique NFT experiences using iconic moments from Queensberry Archives, including epic fights involving legends such as Frank Bruno, Prince Naseem Hamed, Ricky Hatton and more.

NFT’s offer a new and exciting way for fans and enthusiasts to engage with the sport, using the House of Boxing platform to own a tradeable digital asset of iconic moments.

Hall of Fame Promoter Frank Warren of Queensberry Promotions, said, “This is an exciting moment for a sports entertainment industry like ours. We’re offering a new way for boxing fans and enthusiasts to become more involved with the big personalities and historic moments from our great sport. Tyson’s fight this weekend will be momentous and those watching will be able to collect those key moments much like they would with a photo or a poster. In the long term we are using our vast archive of some of boxing’s greatest events to create exceptional experiences for fans.”

Joan Roure , founder and CEO of Eterlast, added: “Boxing is one of the most legendary sports, forged by unforgettable moments that have shaped the passion of millions of fans. House of Boxing is on the mission to become the go-to web3 platform for the global boxing community, where fans will be able to collect, play, and access unique experiences. We are thrilled to announce our partnership with Queensberry, as it signifies just the beginning of House of Boxing, which will include the WBC heavyweight championship fight Fury vs. Whyte. Together with Queensberry we expect to deploy to House of Boxing a vast range of historic and future fights, allowing the boxing community for the first time in history to become the owners of the moments they love”

The launch of House of Boxing is one of the first global sporting platforms that Eterlast will launch in 2022. It is powered by Immutable X, a carbon neutral layer 2 blockchain solution, making it seamless for buyers to trade on Eterlast.

Eterlast is advised by River Media – the sports media company that works with clients and properties across the sports and entertainment landscape.

BIG3 To Return To CBS This Summer For 12 Weeks

Today, the BIG3 announced CBS is returning as the league’s primary broadcast partner for the 2022 season. CBS will air 28 hours of live games across the CBS Television Network and stream live on Paramount+ throughout a 12-week season tipping-off June 18th.

“CBS is an institution,” said BIG3 CEO, Chris Hannan. “They only broadcast the best of the best, and we are thrilled to work with them again as we enter into our fifth season. They understand our vision, see the passion of our fans and players, and have been an instrumental part of the league’s growth. We are looking forward to once again broadcasting the world’s best FIREBALL3 with a first-class partner, and bringing the fire to our fans across the country this summer.”

“BIG3 is a unique and exciting brand of basketball,” said Dan Weinberg, Executive Vice President, Programming, CBS Sports. “The level of competition is incredible and the league continues to grow. We are pleased to have the BIG3 back on our network for the third straight year and are looking forward to all that the 2022 season holds.”

After having the 2020 season canceled due to COVID-19, the BIG3 returned to the court in June 2021 with a vengeance highlighted by a record-setting peak of 1,472,000 viewers during the Championship Game at Atlantis Paradise Island. Additions such as Jarrett Jack, Leandro Barbosa, and Dusan Bulut made a splash, with Jack putting up 29 points to lead his team to the 2021 Championship Title and earn the title of Rookie of the Year alongside Kevin Murphy. The legendary Julius “Dr.J” Erving was named Coach of the Year and Joe Johnson captured his second MVP trophy.

Last season also saw a tremendous lineup of corporate partners including Microsoft, Taco Bell, Verizon, PNC Bank, Facebook, Burger King, Zip Recruiter, and Monster Energy, who has already signed on for this upcoming season. Now in season five, the league continues to innovate, doubling the number of open tryouts, implementing several rule changes including lowering the minimum player age, and introducing decentralized team ownership that will provide fans with the chance to own a stake in the 12 teams in the league and includes ownership benefits such as VIP tickets, priceless game experiences, voting rights, and much more.

World Triathlon Opens Bid Process For Championship Series, World Cups, Para Triathlon And Multisport In 2023 And Championship Finals In 2024 & 2025

World Triathlon is pleased to announce that is now welcoming bids for the 2024 and 2025 World Triathlon Championship Finals, the 2024 and 2025 World Triathlon Sprint & Relay Championships and the 2025 World Triathlon Multisport Championships. Applications are also open for cities bidding to host a World Triathlon Championship Series, World Triathlon Cup, World Triathlon Para triathlon events, World Triathlon Multisport Cup or World Triathlon Winter Championships & Cup, all of them in 2023.

World Triathlon Championship Finals 2024 & 2025

Host Cities, with the endorsement of their respective National Federation, can now bid to host a World Triathlon Championship Finals in 2024 or 2025, the crown jewel of World Triathlon’s annual calendar. Previous hosts have included such cities as London, Budapest, Beijing, Auckland, Chicago, Gold Coast, Lausanne or Edmonton, with the next ones planned in Abu Dhabi in 2022 and Pontevedra in 2023.

The World Triathlon Championship Finals Host City will also welcome the annual World Triathlon Congress with delegates from up to 167 countries, making decisions on the future of the sport. The World Triathlon Championship Finals Host City can expect to attract an audience of millions of people from around the world. This includes international TV distribution of the live coverage, international mainstream TV and print media distribution, full coverage on Triathlonlive.tv and extensive social media presence.

Bids for the Championship Finals ’24 & ’25 have to be submitted before 30 August 2022, with the announcement of the Host Cities planned for 28 November 2022.

World Triathlon Sprint & Relay Championships 2024 & 2025

World Triathlon is also welcoming bids from Host Cities, with the endorsement of their respective National Federation, for a World Triathlon Sprint & Relay Championships in 2024 or 2025. The host of the inaugural edition of this event will be Montreal in June 2022.

The World Triathlon Sprint & Relay Championships creates an instant economic impact by bringing in a significant number of international tourists to the Host City, consisting of over 4,000 competitors, support teams, officials, family and friends. With the addition of local races, the number of competitors can exceed 8,000.

Bids for the Sprint & Relay Championships ’24 & ’25 have to be submitted before 30 August 2022, with the announcement of the Host Cities planned for 28 November 2022.

World Triathlon Multisport Championships 2025

World Triathlon is also welcoming bids for the 2025 edition of the World Triathlon Multisport Championships, a mega event that includes the World Triathlon Long Distance Championships; World Triathlon Duathlon Championships (Sprint and Standard); World Triathlon Cross Championships; World Triathlon Cross Duathlon Championships; World Triathlon Aquathlon Championships and World Triathlon Aquabike Championships.

The World Triathlon Multisport Championships are designed to provide a well organised event in all triathlon-related multisport disciplines, with a wide global reach and high-quality competitions for athletes.

Taking place over approximately 10 days, the World Triathlon Multisport Championships is more than just a sports competition for the athletes. It is also an important development opportunity from the grassroots to elite level, giving athletes from a wide range of Age-Groups the opportunity to race. The entire occasion is a visual spectacle designed to inspire and motivate, from the experienced to the newcomer. The estimated number of athletes participating at the championships is close to 4,500.

The deadline for presenting bids for the Multisport Championships ends on 30 August, with the selected city to be announced on 28 November, 2022.

2023 Season events

The World Triathlon Championship Series (WTCS) is the premier triathlon series and features the world’s best racing head-to-head in up to 10 races around the globe, including the flagship Championship Finals.

The World Triathlon Championship Series comprises Olympic Distance (1.5km swim, 40km bike and 10km run), Sprint Distance (750m swim, 20km bike and 5km run) and the new super-sprint format, and may include a Mixed Relay.

Elite triathletes now compete in these prestigious events in search of the World Triathlon Championship title. Since its launch in 2009, the profile of the World Triathlon Championship Series has grown rapidly, establishing itself as the pinnacle of Olympic and Sprint distance triathlon racing across the globe.

The hosting of Championship Series events offers cities opportunities to showcase their cities to millions of people via a live international television broadcast as well as to attract thousands of local, national and international guests and race participants. To date, annual on-site spectators for the Series events are upwards of 1 million.

The World Triathlon Cup competitions are the World Triathlon’s second-tier events, intended to provide a solid and professional base for triathletes pursuing entry to the World Triathlon Championship Series. These events are aligned with the World Triathlon Development programmes. They carry a substantial prize purse, have significant media, television and internet coverage and are also attractive for tourist destinations and major cities.

Cities hosting World Cup events can expect to attract an audience of millions of people around the world, including live internet streamings on Triathlonlive.tv and the distribution of features and interviews on all World Triathlon platforms, as well as international news distribution and international print media coverage.

The Para triathlon events open for bidding are the 2023 World Triathlon Para Series, the World Triathlon Para Cups and Continental Triathlon Para Cups.

Bids are also welcomed to host Multisport Cups in 2023. Following on from the success of the Multisport World Championships, the Multisport Cups will be held throughout the season, with events providing new opportunities for top Elite athletes to compete for prize money, as well as mass participation Age-Group races, in multisport disciplines outside of the standard and sprint-distance triathlons. To be considered to host such an event, organisers must offer two of the following events; Long Distance Triathlon (including Aquabike), Duathlon, Cross Triathlon, Cross Duathlon and Aquathlon.

For cities interested in hosting Winter events, bids are welcomed for the 2023 World Triathlon Winter Cups and Championships. Triathletes from all over the world will contest the winter sport over a 6km run, 12km mountain bike and 9.6km ski course.

Cities interested in hosting the 2023 World Championships, World Cup races and Para triathlon events in 2023 or Winter Triathlon events must submit their bid documents before 31 July, 2022. World Triathlon will review all candidatures and will announce the winning cities on 15 September 2022, after the approval of the Executive Board.

Scuderia Alphatauri Partners With Nutrition Company Ziba Foods

Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand.

Ziba Foods is a U.S.-based artisanal food company that specializes in heirloom and wild-grown dried fruits and nuts from the mineral-rich valleys of Afghanistan. With a passion for social enterprise and impact investing, FlexBox founder Henrik Nielsen has exercised his vision to support the livelihood of local women and farmers through a strategic investment in Ziba Foods.

“Given that Scuderia AlphaTauri is a globally known racing team which embodies a premium lifestyle-oriented ethos, I see them as a perfect platform to promote my latest endeavor with Ziba Foods. Together, we want to use their global platform to provide international visibility to healthy nutrition while helping to achieve sustainable social and economic stability in a developing nation” said Henrik Nielsen, Founder of FlexBox and Investor in Ziba Foods.

“Henrik is a real motorsports enthusiast, but he also has tremendous lateral vision and an ability to direct resources to where they are most needed,” Franz Tost commented on the assignment. “In many ways, Ziba Foods is everything that Formula One embodies: Inspired by the highest quality, respect, and fair play. Driven by excellence, innovation, and good health. We are grateful to Henrik for placing his trust in us and very pleased to welcome Ziba to the team.”

The AT03 cars will race with a revised livery to include the Ziba Foods branding on the front wing endplates and nose for the remainder of the 2022 Formula One season.