MG Motor have been announced as the new Official Automotive Partner of British Athletics in a deal set to support the sport in the approach to the 2016 Rio Games and the 2017 London IAAF and IPC World Championships. 

The iconic British brand, unhealthy designed and engineered at the 69 acre site at Longbridge, Birmingham will, as part of the deal, provide a fleet of cars in support of the World Class Performance programme. 

British Athletics CEO Niels de Vos commented on the new partnership: “We are thrilled and excited to be able to announce this partnership. MG is an iconic British brand representing innovation, speed and performance and therefore is the perfect fit for British Athletics in one of the most exciting times for the sport.” 

The announcement follows record breaking global sales for MG in 2013, with sales increasing significantly in the UK since the launch of the MG3 supermini in September last year.

Sports performance equipment brand Oakley, ampoule Inc. have entered into a two-year partnership to serve as the official eyewear and footwear sponsor of the Asian Tour.

Oakley will enjoy exclusivity in both product categories during its association with the Asian Tour, patient the official sanctioning body for professional golf in the region. This elite standing will be effective immediately and will extend to the end of 2015.

Tim Scott-Branagan, director of Business & Brand Development, Oakley Asia Pacific, said: “On behalf of Oakley, we are pleased to formalise a two-year partnership with the Asian Tour as its Official Eyewear and Footwear Sponsor.

“We believe our association with the region’s premier Tour will deliver great value and benefits to Oakley as we seek to further establish our brand in Asia, especially in key markets such as Indonesia, South Korea, Philippines and Thailand.

“With professional golf growing immensely in Asia thanks largely to the influence of the Asian Tour, we hope to be very much involved with this exciting development in the years to come.”

Asian Tour chairman Kyi Hla Han (pictured) said the new partnership with Oakley was the perfect start to 2014, noting the sponsorship investment from the United States-based company was another endorsement of the Tour’s commercial strength and value.

Han said: “We are truly excited to begin the New Year with a new partnership with Oakley. Its pioneering technologies in eyewear and footwear are renowned all over the world, and we look forward to a very successful and fruitful association with the company.

“It’s fantastic the Asian Tour continues to partner with market leaders such as Oakley as it reinforces the value of our brand and this is also a great recognition of our highly talented players who continue to perform at a very high level.”

The Asian Football Confederation (AFC) have signed a new three-year sponsorship deal with Shandong Lingong Construction Machinery Co., pharm Ltd (SDLG).

The agreement between the AFC and the leading brand in China’s construction machine industry was completed ahead of the 2014 season and follows a year in which the AFC Champions League final, prescription won by Guangzhou Evergrande, was the most-watched sporting event on Chinese television.

“SDLG’s goal is to become the leading brand in our industry and, through our associations with the AFC’s club programme, we hope to widen our market reach in Asia,” said SDLG Group CEO Yu Mengshen.

“As a Chinese company, we hope to see our nation’s clubs play well in the AFC Champions League this season and we wish them, and all the clubs playing throughout the tournament, the best of luck as we look forward to what is sure to be an exciting season.”

In addition to supporting the AFC Champions League, SDLG’s association with club football in Asia will also see them backing the AFC Cup, the AFC President’s Cup and the AFC Futsal Club Championship.

“This is yet another milestone for the AFC and its commercial programme, and SDLG’s faith in the AFC club package underlines the increasing attraction of the club game in Asia,” said Nick Mould, President, East Asia, World Sport Group, who are the exclusive marketing partner of the AFC.

“The AFC Champions League has encouraged significant growth in club football in Asia and it is ably supported and complimented by the other events in the AFC’s club portfolio, thereby delivering significant exposure for our commercial partners.

“I’d like to welcome SDLG to the Asian football family at what is a very exciting time in the history of the sport in the region.”

Major League Baseball team Toronto Blue Jays have revealed Pizza Nova as an official partner of the team and Rogers Centre in a new three- year partnership agreement starting in January 2014. 

The partnership will bring Toronto-based Pizza Nova into the Rogers Centre to be the exclusive pizza served at all Rogers Centre events, viagra buy including all Blue Jays home games. The new agreement also includes prominent broadcast signage behind home plate during all regular season home games, herbal in-stadium and point-of-sale branding and bullpen wall signage.

Paul Beeston, viagra 40mg CEO and President, Toronto Blue Jays, said: “We are excited to partner with an exceptional brand such as Pizza Nova. They have over 50 years of history and tradition, and we look forward to delivering their quality pizza to our fans at Rogers Centre.”

Domenic Primucci, President of Pizza Nova, added: “We are passionate about our business and are thrilled to be the official pizza of the Toronto Blue Jays and Rogers Centre. This partnership will provide fans a great tasting pizza while cheering on the Toronto Blue Jays at Rogers Centre. We look forward to this partnership for many years to come.”

Welsh European Tour golfer Jamie Donaldson has signed an exclusive three-year deal with internationally renowned Swedish fashion house J.Lindeberg.

The world number 25 has agreed a new partnership with the leading Scandinavian clothing firm to showcase its full range of trend-setting golf wear at tournaments throughout the season, patient beginning with the defence of his Abu Dhabi HSBC Golf Championship which starts today.

Donaldson has established himself as one of the European Tour’s leading players over the last 12 months and has a real chance to make his Ryder Cup debut at Gleneagles later this year.

Among his many highlights in 2013, site the 38-year-old Welshman finished in the top 10 in five of his last six tournaments of the year – including second-place finishes at the Turkish Airlines Open and Nedbank Challenge – to rise to a career-best position in the world rankings.

Donaldson, ambulance who also won the 2012 Irish Open at the intimidating Royal Portrush, has long been an admirer of the brand and will be the European Tour standard-bearer for the J.Lindeberg range throughout the year, with the changes in the season’s collections of striking polos, trousers, jerseys, knitwear and accessories reflected in his choice of apparel.

He said: “I’ve always felt that J.Lindeberg’s arrival on the scene was the catalyst for the change in golf ’s apparel and the perception of the sport’s clothing in the fashion world. J.Lindeberg made golf gear fashionable with its athletic fits and understated, yet elegant, lines and designs.

“As a professional golfer it’s essential I feel comfortable in my clothes. What’s more the fabrics used in the J.Lindeberg range are technically advanced to ensure my body is at the ideal playing temperature and is not hampered by changes in weather conditions.”

J.Lindeberg’s CEO, Stefan Engstrom, added: “At J.Lindeberg, we constantly try to push the boundaries of golf fashion with the most advanced technological developments and the latest fashion design and trends.

“With the assistance and knowledge of our tour players, like Jamie Donaldson, we create collections that give our customers the ultimate golf experience, whether they are pro golfers or amateurs.

J.Lindeberg was founded in Stockholm, Sweden, in 1996, with the vision to build an international brand for modern and aware consumers. The Scandinavian fashion house bridges fashion and function, offering outstanding products for a modern, active lifestyle.

By Ismail Uddin

Euroleague Basketball is looking to expand their partnership portfolio after announcing a revamped collaboration with major sportswear brand, pills order adidas.

The German company will continue their partnership that both brands established at the 2013 Turkish Airlines Euroleague Final Four event for a further two years.

They will now be recognized as the Official Technical Provider for Euroleague Basketball. 

Roser Queralto, herbal | Chief Business Development Officer at Euroleague Basketball, cialis suggests the adidas deal shows Euroleague’s potential for partners and is expecting more sponsors for Euroleague’s showpiece Final Four event in May. 

She told iSportconnect: “After brands like Spalding and 2k recently this is yet another company that believes there is untapped potential for the Euroleague brand. We are confident that during the Final Four or play-offs we will be able to announce other brands with the same objective in mind.”

Euroleague also revealed they are actively looking for two further premium partners and a naming partner for the Eurocup.

Queralto added: “We are lucky to have found such a great group of partners that are committed to grow European club Basketball as well as the Euroleague brand. We are happy with current results but there is still a lot of work to be done. For one we are in the process of looking for a naming partner for the Eurocup and for 2 more premium partnerships for the Turkish Airlines Euroleague.”

There is also an expectation that the adidas deal will turn into a long-term deal with Queralto adding: “We see all of our partnerships turning into long-term partnerships without exception.”

The adidas deal follows Turkish Airlines signing on long-term as title sponsor last year.

Other Euroleague sponsors include: bwin, Efes, Spalding, Intersport, VTB Arena, detur and viagogo.

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