Golfer Jamie Donaldson Inks Clothing Deal with Swedish Brand

Welsh European Tour golfer Jamie Donaldson has signed an exclusive three-year deal with internationally renowned Swedish fashion house J.Lindeberg.

The world number 25 has agreed a new partnership with the leading Scandinavian clothing firm to showcase its full range of trend-setting golf wear at tournaments throughout the season, patient beginning with the defence of his Abu Dhabi HSBC Golf Championship which starts today.

Donaldson has established himself as one of the European Tour’s leading players over the last 12 months and has a real chance to make his Ryder Cup debut at Gleneagles later this year.

Among his many highlights in 2013, site the 38-year-old Welshman finished in the top 10 in five of his last six tournaments of the year – including second-place finishes at the Turkish Airlines Open and Nedbank Challenge – to rise to a career-best position in the world rankings.

Donaldson, ambulance who also won the 2012 Irish Open at the intimidating Royal Portrush, has long been an admirer of the brand and will be the European Tour standard-bearer for the J.Lindeberg range throughout the year, with the changes in the season’s collections of striking polos, trousers, jerseys, knitwear and accessories reflected in his choice of apparel.

He said: “I’ve always felt that J.Lindeberg’s arrival on the scene was the catalyst for the change in golf ’s apparel and the perception of the sport’s clothing in the fashion world. J.Lindeberg made golf gear fashionable with its athletic fits and understated, yet elegant, lines and designs.

“As a professional golfer it’s essential I feel comfortable in my clothes. What’s more the fabrics used in the J.Lindeberg range are technically advanced to ensure my body is at the ideal playing temperature and is not hampered by changes in weather conditions.”

J.Lindeberg’s CEO, Stefan Engstrom, added: “At J.Lindeberg, we constantly try to push the boundaries of golf fashion with the most advanced technological developments and the latest fashion design and trends.

“With the assistance and knowledge of our tour players, like Jamie Donaldson, we create collections that give our customers the ultimate golf experience, whether they are pro golfers or amateurs.

J.Lindeberg was founded in Stockholm, Sweden, in 1996, with the vision to build an international brand for modern and aware consumers. The Scandinavian fashion house bridges fashion and function, offering outstanding products for a modern, active lifestyle.