Euroleague Basketball ‘confident’ of Further Partners after Adidas Extension

By Ismail Uddin

Euroleague Basketball is looking to expand their partnership portfolio after announcing a revamped collaboration with major sportswear brand, pills order adidas.

The German company will continue their partnership that both brands established at the 2013 Turkish Airlines Euroleague Final Four event for a further two years.

They will now be recognized as the Official Technical Provider for Euroleague Basketball. 

Roser Queralto, herbal | Chief Business Development Officer at Euroleague Basketball, cialis suggests the adidas deal shows Euroleague’s potential for partners and is expecting more sponsors for Euroleague’s showpiece Final Four event in May. 

She told iSportconnect: “After brands like Spalding and 2k recently this is yet another company that believes there is untapped potential for the Euroleague brand. We are confident that during the Final Four or play-offs we will be able to announce other brands with the same objective in mind.”

Euroleague also revealed they are actively looking for two further premium partners and a naming partner for the Eurocup.

Queralto added: “We are lucky to have found such a great group of partners that are committed to grow European club Basketball as well as the Euroleague brand. We are happy with current results but there is still a lot of work to be done. For one we are in the process of looking for a naming partner for the Eurocup and for 2 more premium partnerships for the Turkish Airlines Euroleague.”

There is also an expectation that the adidas deal will turn into a long-term deal with Queralto adding: “We see all of our partnerships turning into long-term partnerships without exception.”

The adidas deal follows Turkish Airlines signing on long-term as title sponsor last year.

Other Euroleague sponsors include: bwin, Efes, Spalding, Intersport, VTB Arena, detur and viagogo.

{jcomments on}