The Professional Darts Corporation (PDC) have announced that Betway has signed an agreement to title sponsor the 2014 Premier League Darts tournament.

The tournament is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland.

This agreement, which represents Betway’s first major sporting event sponsorship, will enhance Betway’s brand in online sports betting, especially as the event itself has a wild card element, as new players face proven professionals, adding to the possibilities for those who like to bet on sports.

Bob Dutnall, Executive Director at Betway, said: “We are delighted to announce the sponsorship of the 2014 Premier League Darts tournament.

“This sporting event, which has international appeal, has become a top event in the darts sporting calendar. The sponsorship adds to our brand in online sports betting where we are building a leading position.”

PDC Chairman Barry Hearn said: “It gives me great pleasure to welcome Betway as the new title sponsor of Premier League Darts in our tenth season of this prestigious event.

“This will be the biggest ever Premier League Darts season, with 100,000 fans set to see the world’s best ten players over the next four months, and with live worldwide television coverage the tournament will take the Betway brand worldwide.”

Women’s National Basketball League (WNBL) team Phoenix Mercury have announced an exclusive, multi-year marquee partnership with Casino Arizona and Talking Stick Resort that includes branding on the Mercury’s home and away jerseys.

The new agreement also designates Casino Arizona and Talking Stick Resort as the presenting sponsor of the Phoenix Mercury.

The partnership was announced this morning by Mercury President Jason Rowley, Mercury VP Ann Meyers Drysdale and Casino Arizona’s Senior Director of Marketing Peter Arceo, during a press conference inside the Casino Arizona Pavilion at US Airways Center.

Highlighting the partnership is the appearance of the Casino Arizona and Talking Stick Resort logo across the front of the Phoenix Mercury home and away jerseys, as well as on the team’s warm-ups. Images of the jerseys are below. With the deal, the Mercury remains one of five WNBA teams with a corporate-branded jersey, after becoming the first team in WNBA history to sign a marquee partnership in 2009.

“The Phoenix Mercury is thrilled to announce our new marquee sponsorship with Casino Arizona and Talking Stick Resort,” said Mercury President, Jason Rowley. “Having served as the presenting partner for the Mercury’s 2007 WNBA Championship run, Casino Arizona has been a loyal supporter of women’s basketball and we are excited to take that collaboration to an unprecedented level.”

Casino Arizona and Talking Stick Resort’s logo will also be featured on the Phoenix Mercury’s home court at US Airways Center, and incorporated into the team’s official logo. The new co-branded logo will appear on Mercury tickets and other collateral.

“The partnership between Casino Arizona and the Phoenix Mercury is truly an obvious fit,” said Peter Arceo, Senior Director of Marketing for Casino Arizona. “We both provide the ultimate entertainment in our respective fields. We are proud to be a part of all the excitement the Mercury will bring this season and beyond.”

Rev Racing, abortion which currently operates four NASCAR K&N Pro Series East teams, has partnered with Racing Radios, who will supply all two-way communication products for the 2014 season.

Racing Radios is the leading developer for two-way communications in the racing industry. They created their niche by utilizing Motorola equipment designed to enhance the quality of racing communications.

Racing Radios is the official two-way supplier for NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series, the International Motor Sports Association (IMSA), and now Rev Racing. 

The National Hot Rod Association has signed a multi-year sponsorship deal with Toyota Motor Sales U.S.A. designating the Japanese brand the the Official Car of NHRA, beginning with the 2014 NHRA Mello Yello Drag Racing Series season.

“Since 2002, Toyota has been an integral part of NHRA Mello Yello Drag Racing at the league, title-rights, and team level,” said Gary Darcy, NHRA senior vice president of sales and marketing. “Toyota’s expansion of its sponsorship with NHRA reaffirms the return-on-investment for our sponsors and the accessibility to our fans that only NHRA Mello Yello Drag Racing Series events can deliver.”

Since introducing the Celica-bodied Funny Car in 2002, Toyota has significantly expanded its role with the motorsports organization. Currently, Toyota sponsors three Top Fuel teams and four Funny Car teams.

This partnership participation is with Cruz Pedregon Racing, Tony Pedregon Racing, Kalitta Motorsports and Head Racing in the Funny Car class, while Al-Anabi Racing, Don Schumacher Racing and Morgan Lucas Racing will field Top Fuel dragsters.

In addition to its status as the official car of NHRA, Toyota extended its title-rights sponsorship of the Toyota NHRA Summernationals at Old Bridge Township Raceway Park in Englishtown, N.J. (May 29-June 1), and continues their entitlement of the NHRA Toyota Nationals at The Strip at Las Vegas Motor Speedway (Oct. 30-Nov. 2.)

“We’re looking forward to growing our already successful relationship with the NHRA,” said Les Unger, Toyota national motorsports manager.  “The official vehicle sponsorship will provide Toyota with a cost-effective opportunity to work hand-in-hand with our local dealerships at some great venues.  The NHRA has a very loyal fan-base and this presents a great opportunity to promote our latest product line in at-track vehicle displays.”

As the official car of NHRA, Toyota will have a yearlong presence on-site at NHRA Mello Yello Drag Racing Series events and on ESPN2 broadcasts. On-site, Toyota will receive trackside signage, jumbotron spots, and bannering rights. At selected events, Toyota will have an expanded presence as part of NHRA’s Nitro Alley, where thousands of fans flock during the course of the race weekend to experience a wide-ranging variety of interactive displays.

French multinational IT services corporation Atos have announced today it is joining the Toronto 2015 Pan Am/Parapan Am Games as its newest Premier Partner.

The company, with Canadian headquarters in Mississauga, Ontario, will provide Games systems integration services, as well as timing, scoring and results solutions and services for the Games at more than 30 competition venues in 15 different municipalities.

In addition to timing, scoring and results, Atos will also provide TO2015 with Games systems integration services, including resources to manage and build systems at the equipment deployment centre, a centralized Games-time helpdesk and provide staff critical to the successful planning, deployment and operation of the venues.

“Atos is a global end-to-end IT services company and a longtime Worldwide Olympic and Paralympic Partner,” explained Patrick Adiba, CEO Olympic Games and Major Events, Atos. “We’re pleased to bring our cutting-edge technology and wealth of Games expertise and experience to help make the Toronto 2015 Pan Am/Parapan Am Games a great success.”

As part of the partnership, the new multipurpose centre under construction in downtown Markham — where athletes will compete in Pan Am badminton, table tennis and water polo, as well as Parapan table tennis — will be named the Atos Markham Pan Am/Parapan Am Centre during Games time.

“The innovative spirit of Atos and its recognized talent in delivering some of the most high-profile international sporting events in the world makes it a wonderful partner for the Toronto 2015 Games,” said Saad Rafi, chief executive officer of the Toronto 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015).

“Its work will be front and centre whenever spectators and athletes look at scoreboards during the Games or fans read results at TORONTO2015.org,” he continued. “We look forward to working with Atos to make these the best Pan Am/Parapan Am Games ever held.”

Since 2001, Atos has served as the Worldwide Information Technology Partner and a TOP sponsor of the Olympic Games, including the Vancouver 2010 Winter Games. The company is also the official Worldwide Paralympic IT Partner of the International Paralympic Committee and an official supporter of the Glasgow 2014 Commonwealth Games.

V8 Supercars has announced today a new partner has come on board with United Petroleum announced as the Official Fuel Supplier to the motorsport series.

United Petroleum is an independently owned Australian company, asthma which supplies millions of customers with competitively-priced fuel and convenience services. It is also a major producer of ethanol, with which V8 Supercars race.

In a multi-million dollar three-year arrangement, United Petroleum will supply the entire sport with a premium high-performance Ethanol 85 Race Fuel and also come on board as a major partner of the sport.

“This is a wonderful deal for Australia’s largest independent petroleum retailer with Australia’s premier motorsport category,” V8 Supercars CEO James Warburton said.

“It will be fantastic to use and showcase the United Petroleum brand for the next three years.”

United Petroleum will leverage the sponsorship within their national network of Service Stations and convenience stores, in a strategy which is perfectly aligned with V8 Supercars’ national footprint.

Eddie Hirsch, Owner & Director of United Petroleum said, “United are delighted to announce this ground-breaking partnership with V8 Supercars. As Australia’s only integrated Ethanol fuels producer & marketer, we’re very excited to have this opportunity to showcase our range of performance Ethanol-blended products.”

Tom O’Brien, United CEO added, “Our nation-wide network of United Service Stations will give V8 Supercar race fans the chance to access to the high performance fuels similar to that used by their race heroes”

They will supply the Championship and Dunlop Series fields with high-performance 85 per cent ethanol fuel, also promoting sustainable and renewal fuel to the community. At track, the fuel will be distributed by Race Fuels.

England Squash & Racketball have revealed Monkhouse Intersport as their retail partner for next month’s National Championships in Manchester.

The agreement for the tournament, doctor which runs from February 10 to 16, comes in the retailer’s 76th year as a strong presence in sport. It now has over 250 stores in the UK.

Peter Monkhouse, Managing Director of Monkhouse Intersport, said: “Monkhouse Intersport are delighted to continue our long association with the National Squash Championships. Since we partnered Manchester City Council and England Squash back in the late 90s, it is fantastic to witness the significant growth and development of the event, which now represents one of the best squash championships.

“Having all of the age groups and male and female players means that we reach a wider spectrum of the squash-playing community in the UK and we feel incredibly proud to be part of this event.”

Chris Nutley, Head of Competitions and Events at ESR, added: “We are thrilled to be working with Monkhouse Intersport again. They are an incredibly professional retailer and a pleasure to work with. Their continued support to the National Squash Championships is very highly valued and we look forward to another fantastic event.”