Scottish Rugby Announces Peter Vardy As Official Vehicle Partner Ahead of England Clash
By Community | February 7, 2014
As part of the relationship Peter Vardy Ltd will provide Scottish Rugby with a fleet of Vauxhall vehicles. The cars will predominantly be used by coaching staff to assist in the development and growth of the game at club and school level across Scotland, from the Highlands and Islands all the way down to the Borders.
McKay said: “We’re delighted to have Peter Vardy Limited on board as our most recent addition to our family of blue chip sponsors that include RBS, Macron and BT, among others.
“Peter Vardy Limited is a growing business synonymous with success in Scotland. We look forward to working together.”
The first presence Peter Vardy Ltd will have with Scottish Rugby will be at this weekend’s RBS 6 Nations Championship match against England, where a selection of vehicles will be on display behind the east stand and near the ticket centre. The array of cars, which will include Land Rover, Jaguar, BMW, Mini and Vauxhall models, will then become a permanent fixture on international match days.
Furthermore, Peter Vardy Ltd will be running a kicking competition at the France match on Saturday 8 March, when fans will be given the opportunity to win a Vauxhall Cascada for a year.
CEO, Peter Vardy, said: “We’re excited to be joining Scottish Rugby on their journey to the World Cup in 2015 and beyond.
“One of Scottish Rugby’s values is community engagement, which is at the core of our business. Scottish Rugby’s hard work in ensuring that rugby is a sport for all the family both on and off the pitch was something that attracted us to the partnership.
“Just like Scottish Rugby, we want to grow our business and this partnership gives us an opportunity to do that together. The partnership will create a sports marketing platform which I am sure will be mutually beneficial to both organisations.
“We very much look forward to working together over the next three years.”