The New South Wales Waratahs have announced a sponsorship deal with real estate agent Ray White as back of jersey sponsor for the 2014 season.

With the start of the new Super Rugby season just 18 days away, capsule the Ray White logo will appear on the new-look light blue jersey for the first time when the team runs out for their opening game of the season against the Western Force at Sydney’s Allianz Stadium on Sunday, order February 23. 

“As we finalise our preparations for the exciting season ahead, this is a massive boost for Waratahs Rugby,” said Waratahs Rugby CEO Jason Allen.

“We are absolutely thrilled to welcome Ray White on board and their timing is perfect.  From our members and fans to players and partners, we are all looking forward to seeing the team run out in the new-look NSW home strip for the first time later this month.” 

Announcing the partnership, Ray White NSW CEO Stephen Nell praised the partnership between the two as the perfect fit. 

“As the state’s only representative rugby team, the NSW Waratahs are the perfect fit for us.

“Not only is there a strong affinity between our brand and Waratahs fans, this relationship gives us a unique association with the state.  This allows us to bring together all 270 of our NSW franchisees like nothing else.”

A former Orange City player, Nell added, “Ray White NSW people are really passionate about NSW and there are an awful lot of us here that are really passionate about rugby.

“Our partnership with the NSW Waratahs has been really well received across our NSW network.”

The Ray White brand will feature on the back of the new-look 2014 NSW Waratahs jersey, which for the first time will feature Volvo as the major sponsor.  Allen is confident that the two remaining inventory positions on the strip will be filled before the Super Rugby season starts on February 23.

“There is still some work to be done but there are exciting times ahead.  We expect to make two further announcements, both relating to international blue chip companies, in the coming weeks.”

Everton have announced a new five-year technical partnership with football brand Umbro.

Umbro will produce all on-pitch and training product for the men’s, women’s and academy teams replacing Nike.

Nike became Everton suppliers in 2012 with a view of staying sponsors in a three-year partnership. But Everton have chosen to go back to a familiar name.

Everton and Umbro share a long and successful history together with the Club having worn the diamond brand in the 1970s, 80s, 90s and 00’s.

The deal, which will also see Umbro sponsor some of the Club’s grassroots programmes, officially starts on June 1, 2014.

The new home kit will also be on sale in July this year with Evertonians guaranteed sizes in all ranges and available for men, women, juniors, infants and babies.

Robert Elstone, Chief Executive Officer of Everton, said: “The Club is delighted to be entering into this new and exciting partnership and looks forward to working alongside the Umbro team over the next five years.

“Umbro has an unrivalled football heritage and is committed to maintaining its reputation for design excellence and innovation.  Of course, we’re starting from a good place. Based on many years of working together, Umbro enjoys a great affinity with Evertonians.

“Starting in 2014/15, supporters can expect bespoke kit designs and great-looking, technically advanced training wear. It was also really important that we could guarantee fans across all ages could show their colours with pride and, as Umbro’s flagship club, all Evertonians can look forward to enjoying quality product over the term of the deal.”

Paul Nugent, VP of Global Marketing for Umbro, commented: “Everton is a club with the right character, personality and tradition so it’s the perfect partner for Umbro. The prospect of working with a club that is as ambitious as we are is hugely exciting. 

“Umbro celebrates its 90th birthday this year and, quite simply, no other brand shares our experience of making football kits. We appreciate the importance of kits to both players and fans. We are meticulous about creating both technical and stylish product for players to perform to their best in, and that fans are proud to wear.”{jcomments on}

SMS Audio, cheap an American consumer electronics manufacturer of headphones founded by entertainer and entrepreneur Curtis “50 Cent” Jackson, has announced today it will be sponsor stock-car racing team Swan Racing.

As part of the deal, SMS Audio will be an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons.

“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.”

50 Cent, who is a successful musical artist, entrepreneur, investor and actor serves as CEO of SMS Audio, which he founded in 2011. Created with the direct input from 50 Cent, SMS Audio has brought world-class audio products to consumers, delivering studio-mastered sound and unmatched durability and style.

“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said Jackson. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”

The partnership will include SMS Audio branding on both the No. 26 and No. 30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 will be making appearances at races throughout the season, supporting the drivers and the partnership.

Independent banking and financial institute Mirabaud have extended their endorsement deal with Swiss sailor Dominique Wavre.

Dominique Wavre has raced two circumnavigations and a transatlantic race in Mirabaud colours in recent years and is now proud to take up the mantle of ambassador for the international group.

“We have created a very strong relationship with Dominique over the last few years,” said Antonio Palma, Partner of Mirabaud. “His talent, experience and results have made him one of Swiss sailing’s greatest personalities and we would like to maintain our partnership with him. To this end, we have invited Dominique to continue to represent and promote our brand in the world of yacht racing as an ambassador.”

Dominique Wavre will continue to sail and maintain a regular presence at events and projecs supported by the financial group, including Dona Bertarelli and Yann Guichard’s Spindrift racing team, the Bol d’Or Mirabaud and the international photography contest “Mirabaud Yacht Racing Image”.

“I am delighted to be able to continue to contribute to developing the sport of sailing in Switzerland,” said Dominique. “Mirabaud is very active in sailing on both a local and international level and my role as an ambassador will give me the opportunity to represent the company at these events and to carry the message that sailing in Switzerland is alive and well!”

The Procter & Gamble Company have announced brand Oral-B, diagnosis Blend-a-Med and Crest will support the Sochi 2014 Olympic Winter Games Organising Committee (SOCOG).

As part of this dedicated partnership, herbal Oral-B, viagra 100mg Blend-a-Med and Crest will support SOCOG by providing staff uniforms, oral care products and educational materials in the dental clinics located in each of the three Olympic Winter Games villages. These facilities will provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of The Winter Olympics.

“This partnership is part of P&G’s commitment to improving lives worldwide. We believe that every day is full of opportunities to open up to the world and that the more confident you are in the health of your mouth, the more confidently you open up to the world around you,” said Dr. Paul Warren, DDS, Director of Global Professional and Scientific Relations, P&G Global Oral Care. “As such, Oral-B, Blend-a-Med and Crest offer a comprehensive line-up of toothpastes, mouthwashes, toothbrushes and flosses and provide consumers with innovative, targeted solutions designed to meet specific oral care needs.”

P&G Oral Care has developed their dental program with the advice of Dr. Tony Clough, who was the lead onsite consultant during the Beijing 2008 Olympic Games and has been a key consultant to P&G Oral Care in all Olympic Games since.

“Maintaining good oral health and hygiene is a critical part of an athlete’s overall health regimen and, in turn, their effectiveness. Surprisingly, however, there are a lot of elite athletes that lack access to care and preventative products,” stated Dr. Clough. “Athletes will be able to set up appointments at one of the Sochi 2014 Dental Clinics, supported by Oral-B, Blend-a-Med and Crest while they are in Sochi and receive treatment to help keep them at the top of their game.”

Rahal Letterman Lanigan Racing (RLL) have announced today that OnX Enterprise Solutions has become the official information technology provider and an associate sponsor of the IndyCar team.

“We are excited and honored to partner with RLL Racing to bring the thrill of IndyCar racing to our clients,” said Mike Cox, CEO of OnX Enterprise Solutions. “RLL and OnX are natural partners because we have speed, agility and winning in common and, because of our leadership positions in our respective industries. We look forward to a long and rewarding partnership with RLL Racing.”

“It’s great to welcome OnX Enterprise Solutions to the team,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “In addition to being an associate sponsor of our IndyCar program, OnX’s expert team is upgrading our IT infrastructure with leading technology solutions and managed services to keep our organization running at peak performance. I have worked with Mike Cox in the past and was impressed with his level of personal commitment and engagement to the Motorsport program, especially as a sales and marketing asset for the organization.”

RLL earned two second place finishes in the IndyCar Series in 2013 with Graham Rahal (Long Beach) and James Jakes (Detroit Dual 2) and will begin their 23rd year of open wheel competition in 2014. 

The Ultimate Fighting Championship (UFC) have extended their partnership with Toyo Tire U.S.A. Corp. for a seventh and eighth year, sale through to 2015.

The extended partnership provides Toyo Tires with more exposure than ever before across UFC’s platforms including branding inside the Octagon for two live FOX events and during the new season of The Ultimate Fighter (TUF) Nations airing on FOX Sports 1 (FS1). 

In addition to branding in the FOX and TUF Nations broadcasts, drugs the Toyo Tires logo will continue to be inside the Octagon during select events on pay-per-view and FS1.   

“Our increased partnership with UFC provides us even more opportunities to connect with, and introduce Toyo Tires to, their incredibly passionate fans,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  “From the live event broadcasts reaching more than 825 million households, to the extensive media coverage and promotional opportunities, UFC provides us with worldwide, year-round exposure that is unmatched by any other sports organization.”

“We are pleased to continue our longstanding and productive partnership with Toyo Tires. We share the same values and both brands are driven to perform,” said Mike Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “As the UFC’s overall growth continues to accelerate, we’re excited to enter into a deeper partnership that leverages the avidity of our fan base and value of our reach across multiple platforms.”

Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access. UFC fans will also see Toyo Tires at the UFC Fan Expo in Las Vegas and at UFC tailgate parties before events. 

Toyo Tires also leverages the partnership through promotions, fighter appearances and fighter sponsorships.

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