Rev Racing, abortion which currently operates four NASCAR K&N Pro Series East teams, has partnered with Racing Radios, who will supply all two-way communication products for the 2014 season.

Racing Radios is the leading developer for two-way communications in the racing industry. They created their niche by utilizing Motorola equipment designed to enhance the quality of racing communications.

Racing Radios is the official two-way supplier for NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series, the International Motor Sports Association (IMSA), and now Rev Racing. 

The National Hot Rod Association has signed a multi-year sponsorship deal with Toyota Motor Sales U.S.A. designating the Japanese brand the the Official Car of NHRA, beginning with the 2014 NHRA Mello Yello Drag Racing Series season.

“Since 2002, Toyota has been an integral part of NHRA Mello Yello Drag Racing at the league, title-rights, and team level,” said Gary Darcy, NHRA senior vice president of sales and marketing. “Toyota’s expansion of its sponsorship with NHRA reaffirms the return-on-investment for our sponsors and the accessibility to our fans that only NHRA Mello Yello Drag Racing Series events can deliver.”

Since introducing the Celica-bodied Funny Car in 2002, Toyota has significantly expanded its role with the motorsports organization. Currently, Toyota sponsors three Top Fuel teams and four Funny Car teams.

This partnership participation is with Cruz Pedregon Racing, Tony Pedregon Racing, Kalitta Motorsports and Head Racing in the Funny Car class, while Al-Anabi Racing, Don Schumacher Racing and Morgan Lucas Racing will field Top Fuel dragsters.

In addition to its status as the official car of NHRA, Toyota extended its title-rights sponsorship of the Toyota NHRA Summernationals at Old Bridge Township Raceway Park in Englishtown, N.J. (May 29-June 1), and continues their entitlement of the NHRA Toyota Nationals at The Strip at Las Vegas Motor Speedway (Oct. 30-Nov. 2.)

“We’re looking forward to growing our already successful relationship with the NHRA,” said Les Unger, Toyota national motorsports manager.  “The official vehicle sponsorship will provide Toyota with a cost-effective opportunity to work hand-in-hand with our local dealerships at some great venues.  The NHRA has a very loyal fan-base and this presents a great opportunity to promote our latest product line in at-track vehicle displays.”

As the official car of NHRA, Toyota will have a yearlong presence on-site at NHRA Mello Yello Drag Racing Series events and on ESPN2 broadcasts. On-site, Toyota will receive trackside signage, jumbotron spots, and bannering rights. At selected events, Toyota will have an expanded presence as part of NHRA’s Nitro Alley, where thousands of fans flock during the course of the race weekend to experience a wide-ranging variety of interactive displays.

French multinational IT services corporation Atos have announced today it is joining the Toronto 2015 Pan Am/Parapan Am Games as its newest Premier Partner.

The company, with Canadian headquarters in Mississauga, Ontario, will provide Games systems integration services, as well as timing, scoring and results solutions and services for the Games at more than 30 competition venues in 15 different municipalities.

In addition to timing, scoring and results, Atos will also provide TO2015 with Games systems integration services, including resources to manage and build systems at the equipment deployment centre, a centralized Games-time helpdesk and provide staff critical to the successful planning, deployment and operation of the venues.

“Atos is a global end-to-end IT services company and a longtime Worldwide Olympic and Paralympic Partner,” explained Patrick Adiba, CEO Olympic Games and Major Events, Atos. “We’re pleased to bring our cutting-edge technology and wealth of Games expertise and experience to help make the Toronto 2015 Pan Am/Parapan Am Games a great success.”

As part of the partnership, the new multipurpose centre under construction in downtown Markham — where athletes will compete in Pan Am badminton, table tennis and water polo, as well as Parapan table tennis — will be named the Atos Markham Pan Am/Parapan Am Centre during Games time.

“The innovative spirit of Atos and its recognized talent in delivering some of the most high-profile international sporting events in the world makes it a wonderful partner for the Toronto 2015 Games,” said Saad Rafi, chief executive officer of the Toronto 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015).

“Its work will be front and centre whenever spectators and athletes look at scoreboards during the Games or fans read results at TORONTO2015.org,” he continued. “We look forward to working with Atos to make these the best Pan Am/Parapan Am Games ever held.”

Since 2001, Atos has served as the Worldwide Information Technology Partner and a TOP sponsor of the Olympic Games, including the Vancouver 2010 Winter Games. The company is also the official Worldwide Paralympic IT Partner of the International Paralympic Committee and an official supporter of the Glasgow 2014 Commonwealth Games.

V8 Supercars has announced today a new partner has come on board with United Petroleum announced as the Official Fuel Supplier to the motorsport series.

United Petroleum is an independently owned Australian company, asthma which supplies millions of customers with competitively-priced fuel and convenience services. It is also a major producer of ethanol, with which V8 Supercars race.

In a multi-million dollar three-year arrangement, United Petroleum will supply the entire sport with a premium high-performance Ethanol 85 Race Fuel and also come on board as a major partner of the sport.

“This is a wonderful deal for Australia’s largest independent petroleum retailer with Australia’s premier motorsport category,” V8 Supercars CEO James Warburton said.

“It will be fantastic to use and showcase the United Petroleum brand for the next three years.”

United Petroleum will leverage the sponsorship within their national network of Service Stations and convenience stores, in a strategy which is perfectly aligned with V8 Supercars’ national footprint.

Eddie Hirsch, Owner & Director of United Petroleum said, “United are delighted to announce this ground-breaking partnership with V8 Supercars. As Australia’s only integrated Ethanol fuels producer & marketer, we’re very excited to have this opportunity to showcase our range of performance Ethanol-blended products.”

Tom O’Brien, United CEO added, “Our nation-wide network of United Service Stations will give V8 Supercar race fans the chance to access to the high performance fuels similar to that used by their race heroes”

They will supply the Championship and Dunlop Series fields with high-performance 85 per cent ethanol fuel, also promoting sustainable and renewal fuel to the community. At track, the fuel will be distributed by Race Fuels.

England Squash & Racketball have revealed Monkhouse Intersport as their retail partner for next month’s National Championships in Manchester.

The agreement for the tournament, doctor which runs from February 10 to 16, comes in the retailer’s 76th year as a strong presence in sport. It now has over 250 stores in the UK.

Peter Monkhouse, Managing Director of Monkhouse Intersport, said: “Monkhouse Intersport are delighted to continue our long association with the National Squash Championships. Since we partnered Manchester City Council and England Squash back in the late 90s, it is fantastic to witness the significant growth and development of the event, which now represents one of the best squash championships.

“Having all of the age groups and male and female players means that we reach a wider spectrum of the squash-playing community in the UK and we feel incredibly proud to be part of this event.”

Chris Nutley, Head of Competitions and Events at ESR, added: “We are thrilled to be working with Monkhouse Intersport again. They are an incredibly professional retailer and a pleasure to work with. Their continued support to the National Squash Championships is very highly valued and we look forward to another fantastic event.”

Major fishing organisation FLW announced today it has reached an exclusive, multi-year sponsorship deal with iON America, the company that brought Shoot/Share Wi-Fi connectivity to point-of-view (POV) cameras.

Per the sponsorship agreement, iON America has been named the official and exclusive POV camera sponsor for FLW, and the newly available iON Air Pro 3 will be used on all of the final-day, top-10 FLW Tour competitors’ boats as well as prominently featured during the airings of the “FLW” television show on NBC Sports Network.

“We are very excited to announce our partnership with iON America,” said Trish Blake, president of FLW Marketing. “The iON brand is an extremely high-quality line of cameras with great innovation and reasonable pricing. They were the first to offer Wi-Fi connectivity and free cloud storage to users. The possibilities of what this partnership can do across our various media channels and for our sport is endless.”

The recently available iON Air Pro 3 Wi-Fi wearable, high-definition (HD) video camera will be featured by FLW throughout the 2014 season. The iON Air Pro 3 Wi-Fi offers powerful, new features designed to make it easier for anglers of all levels to capture and share high-quality video and still images. However, it retains the compact size, light weight and fully waterproof design that have made Air Pro cameras a natural choice for FLW fans.

“We are excited to see iON cameras capturing content during the competition,” said iON America CEO Giovanni Tomaselli. “FLW will then use this content for their production needs and for ongoing development of the sport.”

“We are also pleased to announce that Bill McDonald has joined iON as our hunt and fish specialist,” continued Tomaselli. “Bill brings with him 20 years of tournament fishing experience and will help solidify iON’s place in the fishing world.”

Per its sponsorship agreement, iON America will be featured across all of FLW’s media platforms, including its tournaments and expos, websites, social media, FLW Bass Fishingmagazine and the “FLW” television show on NBC Sports Network. The Emmy-nominated “FLW” is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

After being the title sponsor for barely half the season, Skrill have announced they have mutually agreed with the Football Conference to end their sponsorship at the end of the season. 

Skrill became title sponsor of the England’s fifth tier in late July last year in what was expected to be a three-year partnership.

Skrill suggested a change in strategy that led to the deal being terminated early.

In a statement the Football Conference said: “Skrill has undergone a number of changes since the agreement was entered into and will be aligning any future sponsorship activity to its global strategy.

“The Football Conference has always enjoyed excellent relations with its previous title partners and, in the relatively short time it has worked with Skrill, has found the relationship to be a strong and beneficial one.

“It recognises that Skrill’s long-term plans have changed and is grateful for the opportunity afforded to it to be associated with such an excellent brand.”