SMS Audio, cheap an American consumer electronics manufacturer of headphones founded by entertainer and entrepreneur Curtis “50 Cent” Jackson, has announced today it will be sponsor stock-car racing team Swan Racing.

As part of the deal, SMS Audio will be an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons.

“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.”

50 Cent, who is a successful musical artist, entrepreneur, investor and actor serves as CEO of SMS Audio, which he founded in 2011. Created with the direct input from 50 Cent, SMS Audio has brought world-class audio products to consumers, delivering studio-mastered sound and unmatched durability and style.

“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said Jackson. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”

The partnership will include SMS Audio branding on both the No. 26 and No. 30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 will be making appearances at races throughout the season, supporting the drivers and the partnership.

Independent banking and financial institute Mirabaud have extended their endorsement deal with Swiss sailor Dominique Wavre.

Dominique Wavre has raced two circumnavigations and a transatlantic race in Mirabaud colours in recent years and is now proud to take up the mantle of ambassador for the international group.

“We have created a very strong relationship with Dominique over the last few years,” said Antonio Palma, Partner of Mirabaud. “His talent, experience and results have made him one of Swiss sailing’s greatest personalities and we would like to maintain our partnership with him. To this end, we have invited Dominique to continue to represent and promote our brand in the world of yacht racing as an ambassador.”

Dominique Wavre will continue to sail and maintain a regular presence at events and projecs supported by the financial group, including Dona Bertarelli and Yann Guichard’s Spindrift racing team, the Bol d’Or Mirabaud and the international photography contest “Mirabaud Yacht Racing Image”.

“I am delighted to be able to continue to contribute to developing the sport of sailing in Switzerland,” said Dominique. “Mirabaud is very active in sailing on both a local and international level and my role as an ambassador will give me the opportunity to represent the company at these events and to carry the message that sailing in Switzerland is alive and well!”

The Procter & Gamble Company have announced brand Oral-B, diagnosis Blend-a-Med and Crest will support the Sochi 2014 Olympic Winter Games Organising Committee (SOCOG).

As part of this dedicated partnership, herbal Oral-B, viagra 100mg Blend-a-Med and Crest will support SOCOG by providing staff uniforms, oral care products and educational materials in the dental clinics located in each of the three Olympic Winter Games villages. These facilities will provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of The Winter Olympics.

“This partnership is part of P&G’s commitment to improving lives worldwide. We believe that every day is full of opportunities to open up to the world and that the more confident you are in the health of your mouth, the more confidently you open up to the world around you,” said Dr. Paul Warren, DDS, Director of Global Professional and Scientific Relations, P&G Global Oral Care. “As such, Oral-B, Blend-a-Med and Crest offer a comprehensive line-up of toothpastes, mouthwashes, toothbrushes and flosses and provide consumers with innovative, targeted solutions designed to meet specific oral care needs.”

P&G Oral Care has developed their dental program with the advice of Dr. Tony Clough, who was the lead onsite consultant during the Beijing 2008 Olympic Games and has been a key consultant to P&G Oral Care in all Olympic Games since.

“Maintaining good oral health and hygiene is a critical part of an athlete’s overall health regimen and, in turn, their effectiveness. Surprisingly, however, there are a lot of elite athletes that lack access to care and preventative products,” stated Dr. Clough. “Athletes will be able to set up appointments at one of the Sochi 2014 Dental Clinics, supported by Oral-B, Blend-a-Med and Crest while they are in Sochi and receive treatment to help keep them at the top of their game.”

Rahal Letterman Lanigan Racing (RLL) have announced today that OnX Enterprise Solutions has become the official information technology provider and an associate sponsor of the IndyCar team.

“We are excited and honored to partner with RLL Racing to bring the thrill of IndyCar racing to our clients,” said Mike Cox, CEO of OnX Enterprise Solutions. “RLL and OnX are natural partners because we have speed, agility and winning in common and, because of our leadership positions in our respective industries. We look forward to a long and rewarding partnership with RLL Racing.”

“It’s great to welcome OnX Enterprise Solutions to the team,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “In addition to being an associate sponsor of our IndyCar program, OnX’s expert team is upgrading our IT infrastructure with leading technology solutions and managed services to keep our organization running at peak performance. I have worked with Mike Cox in the past and was impressed with his level of personal commitment and engagement to the Motorsport program, especially as a sales and marketing asset for the organization.”

RLL earned two second place finishes in the IndyCar Series in 2013 with Graham Rahal (Long Beach) and James Jakes (Detroit Dual 2) and will begin their 23rd year of open wheel competition in 2014. 

The Ultimate Fighting Championship (UFC) have extended their partnership with Toyo Tire U.S.A. Corp. for a seventh and eighth year, sale through to 2015.

The extended partnership provides Toyo Tires with more exposure than ever before across UFC’s platforms including branding inside the Octagon for two live FOX events and during the new season of The Ultimate Fighter (TUF) Nations airing on FOX Sports 1 (FS1). 

In addition to branding in the FOX and TUF Nations broadcasts, drugs the Toyo Tires logo will continue to be inside the Octagon during select events on pay-per-view and FS1.   

“Our increased partnership with UFC provides us even more opportunities to connect with, and introduce Toyo Tires to, their incredibly passionate fans,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  “From the live event broadcasts reaching more than 825 million households, to the extensive media coverage and promotional opportunities, UFC provides us with worldwide, year-round exposure that is unmatched by any other sports organization.”

“We are pleased to continue our longstanding and productive partnership with Toyo Tires. We share the same values and both brands are driven to perform,” said Mike Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “As the UFC’s overall growth continues to accelerate, we’re excited to enter into a deeper partnership that leverages the avidity of our fan base and value of our reach across multiple platforms.”

Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access. UFC fans will also see Toyo Tires at the UFC Fan Expo in Las Vegas and at UFC tailgate parties before events. 

Toyo Tires also leverages the partnership through promotions, fighter appearances and fighter sponsorships.

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