Under Armour to Sponsor Bay to Breakers Race

San Francisco’s most iconic foot race, Bay to Breakers, announced today that Under Armour has signed a multi-year deal to serve as the official performance apparel and footwear provider for the event.

The announcement comes ahead of the 103rd Bay to Breakers, scheduled to take place on May 18th.

As part of the partnership, Under Armour will collaborate with Bay to Breakers to design co-branded apparel and will use the two-day runner’s expo to highlight some of their cutting-edge technology and innovations. Under Armour will have a strong race day presence as the official sponsor of the notoriously challenging “Hayes Hill,” awarding prizes to the fastest hill runners from select racing categories.

“Joining forces with a world-renowned race like Bay to Breakers is extremely exciting for our brand,” said Matt Mirchin, Executive Vice President of Global Marketing at Under Armour. “Under Armour is dedicated to innovation in the running space, as we’ve demonstrated through the development of our SpeedForm footwear platform. This partnership provides a great opportunity to bring a new level of cutting-edge technology to the race experience by leveraging MapMyFitness and Under Armour’s game-changing apparel and footwear.”

“We’re thrilled to welcome Under Armour to the Bay to Breakers team,” said Matt Wikstrom, Executive Vice President of Wasserman Media Group. “It has always been our goal to work with brands like Under Armour that share our innovative approach while maintaining the highest quality standards. As we embark on our 103rd race, we know that Under Armour will help us take this event to the next level.”