Genworth to Sponsor Williams F1

By Community | February 12, 2014

Williams F1 have announced a new multi-year partnership agreement with global lifestyle protection insurer, Genworth.

The new partnership will see the Genworth logo appear on the rear wing endplate of the Williams Mercedes FW36, the overalls worn by each driver, and the kit worn by team personnel from the 2014 season onwards. 

Sir Frank Williams, Founder and Team Principal of Williams, commented on the new deal: “I’m delighted to welcome a brand of Genworth’s pedigree to the team for the 2014 season and beyond. We share a number of similar values such as ensuring excellence and integrity in everything we do and a truly global footprint. We’re looking forward to working in close collaboration to help them maximise the benefits that come from a close association with Williams and Formula One.”

“We are excited to become a partner to Williams,” said Peter Barrett, Global Managing Director of Genworth’s lifestyle protection division. “The Williams business, and the strong ideals and foundations that it is built on, are very closely aligned to Genworth’s core values. Our partnership with Williams provides Genworth with a powerful worldwide platform which mirrors our global footprint, connects with new global audiences and will ensure client engagement opportunities through the extensive coverage and profile that Formula One receives globally.”

Genworth is a Fortune 500 company with a heritage dating back to 1871.