Würth Remains Official Supplier for FIA Asia Pacific Rally Championship

German market leader in assembly products, hospital Würth, erectile has extended its partnership with the FIA Asia Pacific Rally Championship (APRC).

For the 2014 season they will be the official supplier to the Championship.

“Our first year working with the Asia Pacific Rally Championship was a great success and we had no hesitation in renewing our agreement. Car rallying is the ideal environment to demonstrate the strength and durability of Würth’s vehicle service and tool brands. Our distributors at each event are able to work closely with some of the world’s best rally teams and engineers, prostate sharing our technical knowledge and learning so much from them, too,” said Mr Peter Zuern, head of the Würth Line worldwide.

Deputy Member of the Würth Group’s Executive Board, Benjamin Würth added: “Rally sport at this level uses the very latest car technology, but it’s also held in extreme and rough conditions. Only the tough survive and maintaining the rally cars is a vital part of the competition, where high quality products and tools are an integral part of this spectacular sport – it’s a great partnership for Würth.” 

For all the leading teams and APRC organisers, Würth’s continuation as a partner in the championship is seen as a huge boost.

“It’s absolutely a win-win for everyone,” says APRC President Steven Kennedy. He adds, “The competitors have free access to the industries’ best products and technical information, while Würth makes a substantial contribution for the event organisers to our operating budget that we in turn use to fund the international television and media package. Würth have also added a new element to the service-park with high-profile and colourful sales and exhibition spaces, and when they promote and advertise the partnership throughout their respective regions, they are promoting the APRC too.”

NASCAR’s RAB Racing Signs One Race Partnership with olloclip

RAB Racing have announced a new partnership with olloclip for the March 22nd NASCAR Nationwide Series Event at the California Speedway in Fontana, California.

The relationship between RAB Racing and olloclip was the result of a trial utilizing the olloclip 4-in-1 lens in the rigorous and demanding field of NASCAR. The positive results of the trial introduced a new and unique partnership between RAB Racing and olloclip. 

“The partnership with RAB Racing helps us gain greater brand visibility in the race car community – and allows us to showcase all the creative ways that racing enthusiasts can take their photography and videography further by adding an olloclip photo lens to their mobile device,” said Patrick O’Neill, CEO and founder of olloclip. “We’re also excited about the fantastic content the RAB Racing team will be creating with olloclip products – and look forward to sharing it with our growing community of fans worldwide.”

“Being able to partner with a new and innovative company such as olloclip is a great opportunity to not only bring a new brand into our sport, but show how NASCAR partnerships can boost sales and awareness,” said car owner Robby Benton. “We look forward to representing the olloclip brand as we head back to the west coast for the event at California Speedway. Expect to see plenty of examples of what their products are capable of through all of the RAB Racing social media. We as a race team, have been impressed with the results and how many different options there are to produce content with such a compact and innovative accessory.”

Hydroxycut Named Primary Sponsor for KVSH Racing’s Sebastien Bourdais

KVSH Racing have announced today that Hydroxycut has been named the primary sponsor of the No. 11 entry piloted by four-time series champion Sebastien Bourdais for seven events during the 2014 Verizon IndyCar Series season.

In addition Hydroxycut will be the co-primary sponsor for the 2014 Indianapolis 500. The team won the 2013 Indianapolis 500 with Tony Kanaan at the wheel of the No. 11.

“Having Hydroxycut, medstore a world class brand that’s been chosen by millions, erectile back on board with us long term is the last piece of the puzzle for our assault on the 2014 championship, medstore ” said KVSH Racing partner James “Sulli” Sullivan. “All signs point to the fact that we are positioned for a banner year with Bourdais in the cockpit of the Hydroxycut Machine.”

KVSH unveiled the new livery No. 11 to the media at IndyCar’s annual Spring Training weekend, held this year at Barber Motorsports Park. The car has been dubbed the Hydroxycut Machine.

“I am so pumped to be driving the Hydroxycut Machine this season,” Bourdais said. “This team was No. 1 at the Indy 500 last year and now has primary sponsorship from the No. 1 selling weight loss supplement brand in the country. One thing is for sure, I certainly will not be overweight heading into the Verizon IndyCar season opener at St Petersburg.”

“Hydroxycut is proud to partner with proven winners KVSH Racing and Sebastien Bourdais. The ‘Hydroxycut Machine’ livery is fierce and commanding – fitting for the reigning Indy 500 champions,” said Vito Sanzone, chief marketing officer for Iovate Health Sciences – the makers of Hydroxycut.

The Hydroxycut Machine will campaign the 2014 IndyCar Series season opener at St. Petersburg, March 30 as well as: Barber Motorsports Park on April 27, Texas Motor Speedway on June 7; the Toronto double-header on July 19-20, and Sonoma Raceway on Aug. 24. In addition, Hydroxycut will serve as primary sponsor for the super-speedway events at Pocono Raceway, July 6 and the season finale at Auto Club Speedway in Fontana, Calif., on, Aug. 30.

PR Agency Weber Shandwick Sponsors F3 Driver Lee Morgan

PR agency Weber Shandwick Manchester have revealed they will sponsor F3 racing driver Lee Morgan.

The agency was impressed by Lee’s story (after he fought back from a potentially life-threatening crash in 2008) and is now providing the twenty-four-year-old with pro-bono PR support.

In return for Weber Shandwick’s support, store Lee will display Weber Shandwick’s company logo on his race suit, impotent helmet and F3 car for the upcoming season, ailment where he will race a Dallara F307 for Gray’s Motorsport in the F3 Cup.

Runcorn-based Lee first approached the agency following his breakthrough performances in the Formula Jedi Championship 2013. Lee hopes that the support from Weber Shandwick will take his racing career up a gear, by building his media profile and appealing to new sponsors.

Jo Leah, managing director, said: “When Lee and his father Steve came to into our Manchester office we were inspired by their passion and enthusiasm, and we couldn’t help but become interested in his story. We are proud to support local talent and working with Lee is part of our wider initiative to give back to the Greater Manchester community, providing a something of real value without just writing a cheque.”

Lee said: “I am really grateful for the support given to me by Weber Shandwick, and it’s a real boost to get the backing from a North West-based firm. The expertise they have in the media has already been a benefit to what I’m trying to achieve, and I’m confident we can give it a real go of making it to the top.”

Paris Saint Germain Announces Center Parcs as New Partner

Qatari owned French champions Paris Saint Germain have announced a new partnership with the European network of holiday villages Center Parcs.

As a result, Paris Saint Germain Football Workshops will be available in all Center Parcs resorts, featuring Jonathan Calderwood, PSG’s gardener, who is the ideal ambassador to launch this partnership with Center Parcs, the holiday destination known for its environmental values.

The Parc des Princes will hold special events in order to promote their partner, with a special plan to welcome the fans on match day 32, against Reims.

There also will be special training sessions with the PSG Academy coaches and each resort will have an indoor football turf, with Paris Saint Germain colours.

This is the first partnership of its kind between a football club and a holiday resort.

Colorado Rockies Signs Official Coffee Partner

Coffee producers Marley Coffee has signed a contract to become the coffee partner of Major League Baseball’s Colorado Rockies.

Under this five-year comprehensive contract, Marley Coffee will be designated as a “Proud Coffee Partner of the Colorado Rockies” and will become the exclusive coffee served at Coors Field, beginning with the opening home game on Friday, April 4.

Marley Coffee will be available at Coors Field concessions, suites, restaurants and cafés as well as the clubhouse. A Marley Coffee kiosk will be located on the club level. In addition, Marley Coffee will receive permanent signage along Coors Field’s left field line, on an in-seat stadium sign located on the third level façade during all regular home games.

The Marley Coffee logo will appear on co-branded coffee and hot chocolate cups distributed at Coors Field, and the Company’s branding will appear on menu boards throughout the stadium. Furthermore, Marley Coffee will be featured in one main scoreboard matrix announcement in each regular season home game at Coors Field.

Dick Monfort, owner of the Colorado Rockies, said, “We are excited to bring Marley Coffee products to Rockies fans and enhance the coffee experience throughout the ballpark.”

Rohan Marley, Founder and Chairman of Marley Coffee, said: “Sports is intertwined with the social and economic fabric of Denver. Marley Coffee has grown its office coffee service by meeting with decision makers and business owners in the Denver area, and we have high hopes that this will continue as a result of this contract with the Rockies. This is great exposure for our brand, one we hope will help spur sales for our retail customers. This bolsters our decision to move our headquarters to a world-class cosmopolitan area like Denver.”

Nike Becomes QPR’s Kit Supplier in Five-Year Deal

English Championship club, Queens Park Rangers (QPR) have announced today a new five-year kit deal with US apparel giant Nike until 2019.

As part of the deal beginning next season, all kit, training wear and related products will be designed, manufactured and distributed by Nike. The deal replaces current kit supplier, Lotto. 

QPR Chairman, Tony Fernandes, told www.qpr.co.uk: “We are delighted to be entering into this new and exciting partnership with Nike and look forward to working alongside their team over the next five years.

“Nike is the leading global sports brand and they are a fantastic brand for us to be associated with.”

QPR CEO, Philip Beard, added: “Nike’s unparalleled research and development capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of the club.

“We are really looking forward to working together.”

Marc Van Pappelendam, GM, Nike UK & Ireland commented: “We’re proud to start working with QPR.

“The club has a great heritage and we’re looking forward to the partnership.”

UST Global to Sponsor Liga MX Champions Club Leon

California based IT services and solutions company UST Global has announced they will sponsor Liga MX champions Club Leon in a two-year deal.

TSA, a global leader in sports content & branding solutions company brokered the deal for UST Global with Club Leon.

UST Global CEO, Sajan Pillai said: “I am excited about the partnership between UST Global, leading global information technology company, Club Leon, leading soccer club in Mexico and City of Leon, the hub of advanced manufacturing in Mexico and future home of UST Global’s Latin America headquarters.

“UST Global is locating its headquarters in Leon and targeting 10,000 software engineers to be based out of Leon serving customers in Latin America and rest of the world.”

Club Leon President, Jesus Martinez Murguia added: “Club Leon is pleased to welcome our new strategic partner UST Global, who has put their interest in linking their business projects in this important place. This alliance strengthens one of the goals we have set from the beginning of our administration which is internationalization of our club.

“We welcome UST Global and we are confident that we will meet the expectations & trust that they have put forth at Club Leon and we will extend all our support to global companies that use us as a platform for communication strategies.”

Magners Announced as Title Sponsor of Sydney’s Shute Shield

The Shute Shield, pills a rugby union competition in Sydney, generic  have announced a new naming rights sponsor.

From 2014, allergy the Sydney Premiership Competition will become the Magners Shute Shield.  

For the first time since 2010, the tournament will also have the backing of a naming rights sponsor, with Magners Irish Cider choosing St Patrick’s Day to announce its support of Australia’s most successful club rugby competition.

Senior Brand Manager for Magners Irish Cider, Fraser Lockwood explained, “Magners has a long history with the rugby union having supported local rugby in the UK and Ireland for many years. 

“The Shute Shield is a strong and prominent competition and provides us with the opportunity to demonstrate our commitment to the Australian code and support players and fans right through the NSW player pathway.

“We are excited to have secured naming rights for 2014 and can’t wait to see the Magners Shute Shield kick off this season.”

Packed full of exciting and emerging Super Rugby talent, the tournament will once again be available on free to air TV, with the ABC televising one match of each round live as part of its longstanding support of club rugby.

“The ABC is proud to once again be the only free to air broadcaster of rugby and to showcase the best club rugby in the country,” said ABC Head of Sport and Entertainment Justin Holdsforth.

“After a successful 2013 and now in our nineteenth continuous year of broadcasting the Shute Shield we look forward to another great season.”

The inaugural Magners Shute Shield kicks off on Saturday March 29, one week earlier than previous seasons, with an 18-week competition preceding a three-week, six team finals format. It culminates in a Grand Final which will take place on Saturday August 16.

Verizon Becomes Title Sponsor of IndyCar

IndyCar will have a new title sponsor after it was announced today that American broadband and telecommunications company Verizon has sealed a multi-year deal with North America’s premier open-wheel racing championship.

The naming rights deal, which will result in the series being named the Verizon IndyCar Series, replaces previous title sponsor IZOD.

Also as part of the deal, Verizon will also continue its sponsorship of the Verizon P1 Award presented to the Verizon IndyCar Series pole winner at each race.

“Verizon is delighted to become the title sponsor of the Verizon IndyCar Series and to bring even more of our innovative technology to the fans, to the teams and to the entire motorsports community,” said Dan Mead, president and CEO of Verizon Wireless.  “The intersection of racing and technology has never been more relevant, and our expanded partnership with INDYCAR provides a unique opportunity to demonstrate that synergy, integrate new services like LTE Multicast and help propel the sport forward.” 

INDYCAR and Verizon will engage in a multi-dimensional partnership linking sports, entertainment and technology beginning at the Firestone Grand Prix of St. Petersburg, which kicks off the 18-race season March 30.

“Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport,” said Mark Miles, CEO, Hulman & Co., the parent of INDYCAR and the Indianapolis Motor Speedway. “INDYCAR will provide a large audience of tech-savvy consumers who are eager for the latest technology to further enhance their experience.”

“Verizon’s commitment to INDYCAR demonstrates its belief in the direction of our sport and further corroborates our long-term goals.”

The collaboration includes significant network coverage upgrades to the Indianapolis Motor Speedway as part of its Project 100; short- and long-term technology enhancements to INDYCAR Race Control; the addition of pit lane monitors and enhancing connectivity for spectators at each domestic race venue.

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