Garmin International Inc., impotent a unit of Garmin Ltd., capsule the global leader in satellite navigation, erectile today announced a partnership with Tough Mudder as the official action camera and training watch sponsor of 2014 Tough Mudder events.

To go along with this partnership, Garmin will be introducing a new, darker color option for the VIRB Elite action camera, previously only available in white.

“Garmin has been sponsoring marathons and triathlons for years, so we’re excited to branch out to a new group of competitors with Tough Mudder for a year of exciting obstacle course events,” said Jon Cassat, Garmin vice president of communications. ”TheVIRB Elite, in a new mud-friendly color, will be perfect for capturing the crazy footage on the course, while the incredibly tough f?nix 2 is the ideal training tool to prepare athletes for the strenuous event.”

Garmin will have an on-site presence at each of the 37 Tough Mudder events in the United States and Australia, where attendees can purchase a f?nix 2 and VIRB Elite to use during the event as well as to keep up a training regimen afterwards.

Dr Pepper has been announced as the first official Championship Partner and also as presenting sponsor of the new College Football Playoff National Championship Trophy.

In the new College Football Playoff era, viagra the Championship Partner designation represents the highest level of sponsorship and activation.  The announcement also confirms Dr Pepper’s renewal as an SEC official sponsor and their long-term commitment with ESPN and the new SEC Network.

The unique collaboration includes extensive exposure for the trophy across all of ESPN’s multimedia platforms during the regular season, ambulance including stops along the way at marquee games which could impact the championship run, capsule as well as select College GameDay Built by the Home Depot sites. The trophy will also be featured over the course of the postseason and the College Football Playoff, in anticipation of it being presented to the winning team at the conclusion of the College Football Playoff National Championship on Monday, Jan. 12, 2015.

“Dr Pepper is proud to continue its longstanding partnership with college football through ESPN and help usher in a new era with the newly formed College Football Playoff,” said Jim Trebilcock, executive vice president of marketing for Dr Pepper Snapple Group. “The impact of this one of a kind collaboration with ESPN and the CFP is monumental. In addition, we will be able to further extend our popular Dr Pepper Tuition Giveaway, where we have awarded more than $6 million dollars in tuition to students across the country since 2008.”

“Dr Pepper has many longstanding relationships in college, including ours,” said Bill Hancock, executive director of the College Football Playoff.  “Dr Pepper’s people are top-notch and their commitment to this great game is unique and exciting.  We are grateful that ESPN has secured this partnership and we are thrilled about the future of the new playoff.”

Dr Pepper will continue its title sponsorship of the ACC Championship Football Game on ESPN in early December as well as presenting sponsor of the Pac-12 Championship telecast.

The deal also includes intellectual property rights and category exclusivity for all marketing and promotional activities involving the SEC and its championship events, as well as a premier position with SEC Nation, the SEC Network’s traveling campus-based pre-game show during college football season.

The Automobile Racing Club of America (ARCA) and Menards Inc. announced today that the Wisconsin-based home improvement retailer will continue their marketing presence within the 2014 ARCA Racing Series.

Menards will continue their presenting sponsorship role in ARCA, cheap and will sponsor the Menards 200 ARCA Racing Series event at Toledo Speedway for a sixth consecutive year.

“We are proud to once again sponsor the ARCA Racing Series and look forward to another interesting season, pills ” said Jeff Abbott, bronchi promotions manager and spokesman. “We appreciate all the loyal Menards customers who continue to make us their choice for home improvement. Our relationship with vendor partners Ansell Gloves and Scott brands and customers allows us to remain involved with ARCA. We are both excited and grateful for this opportunity.”

The announcement was made as part of a press conference for Toledo Speedway held at Hollywood Casino. 

“The business model we have built with Menards and the vendors involved have proven to be a win-win relationship,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. “The vendors gain distribution, and the end result is increased product sales, business for Menards, and a promotional program for both.”

“Menards is our most important strategic marketing partner, not only for Toledo Speedway, but for the entire ARCA Racing Series,” Gundrum said. “Their involvement with the tour and our presenting sponsor positions them as a very important marketing partner for ARCA.”

EuroV8 Series and EuroGTSprint have announced that Sunoco Race Fuels has been appointed as the official fuel supplier for the two series.

The American company has a long and well-established experience in motorsports, being the world’s largest manufacturer of race fuels, and provides its products to the many different racing championships around the world including the most historical endurance events of America and Europe. 

The fuel set to be used in the EuroV8 Series and EuroGTSprint races is the Sunoco CF, refined according to the FIA rules. The same type fuel has been used by some top championships like the British GT, the British F.3 series and the British Rally Championship, performing without a hitch. 

The attention is also on the Sunoco Challenge, a competition that will include the FG Group and ADM Organization championships in 2014. Started in 2009, the Sunoco Challenge contest awarded the driver with the best results throughout the season with an highly-competitive ride for the world-famous 24 Hours Of Daytona. In 2012 for example, current Williams F1 third driver Felipe Nasr won the Sunoco Challenge by beating Kevin Magnussen, and also ended up on the overall podium of the twice-round-the-clock racing classic.

In the last three years a new competition, the “Sunoco 200 Challenge” was also introduced for the “Am” drivers. It awards a ride in the “BMW Performance 200”, held jointly with the 24 Hours of Daytona.

“Despite being the largest manufacturer of race fuels in the world, we are still very keen to grow our presence in Europe” said Anglo American Oil Company Managing Director Anders Hildebrand.

“It is clear that the organisers behind the EuroV8 Series and the EuroGTSprint have some very exciting plans for the future, and we are thrilled to have been chosen as their official fuel supplier for the 2014 season and to be part of their growth strategy. As a company, Anglo American Oil Company pride itself of delivering first class service and products, whilst creating extensive publicity around the series’ that we are involved with. 

“The Series fit perfectly within our current Sunoco Challenges. With our partnership with FG Marketing & Communications and their sport promoter ADM Organization, we hope that this initial year will lead to a long, and for both parties, successful future.”

English Championship club Brighton & Hove Albion have secured sportswear giant Nike as the club’s new kit, teamwear and technical partner from the start of the 2014/15 season. 

The club has agreed a multi-year partnership, commencing 1st June 2014, which will see Albion’s first, under-21, women’s and youth teams sporting new Nike kit when they report back for pre-season training at the club’s new training ground and academy this summer.

Chief executive Paul Barber said: “In securing a long term agreement with Nike, we are delighted to announce another record-breaking partnership for the club. Nike is the leader in football and a huge global brand, which will help lift our club’s profile as we continue to develop.

“The new deal represents a significant increase on our existing commercial arrangement, and we are looking forward to working closely with Nike to give our supporters a new kit and exciting product range.”

Marc van Pappelendam, GM/VP Nike UK & Ireland, said, “We’re looking forward to this new partnership with Brighton & Hove Albion and equipping the team with their kits for playing and training.”

Nike will produce a new Albion kit for 2014/15, which will be unveiled later this year, and a highly technical range of training and leisurewear for both Albion’s teams and the club’s fans alike.