Menards Continue as Presenting Sponsor of 2014 ARCA Racing Series
March 26, 2014
The Automobile Racing Club of America (ARCA) and Menards Inc. announced today that the Wisconsin-based home improvement retailer will continue their marketing presence within the 2014 ARCA Racing Series.
Menards will continue their presenting sponsorship role in ARCA, cheap and will sponsor the Menards 200 ARCA Racing Series event at Toledo Speedway for a sixth consecutive year.
“We are proud to once again sponsor the ARCA Racing Series and look forward to another interesting season, pills ” said Jeff Abbott, bronchi promotions manager and spokesman. “We appreciate all the loyal Menards customers who continue to make us their choice for home improvement. Our relationship with vendor partners Ansell Gloves and Scott brands and customers allows us to remain involved with ARCA. We are both excited and grateful for this opportunity.”
The announcement was made as part of a press conference for Toledo Speedway held at Hollywood Casino.
“The business model we have built with Menards and the vendors involved have proven to be a win-win relationship,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. “The vendors gain distribution, and the end result is increased product sales, business for Menards, and a promotional program for both.”
“Menards is our most important strategic marketing partner, not only for Toledo Speedway, but for the entire ARCA Racing Series,” Gundrum said. “Their involvement with the tour and our presenting sponsor positions them as a very important marketing partner for ARCA.”