Coffee maker Organo Gold has announced it will sponsor iconic boxer Manny Pacquiao. 

Pacquiao will showcase the OG partnership by bearing the Company logo on his attire during press and weigh-in activities for his bout with Timothy Bradley for the WBO welterweight title on April 12, sickness 2014, patient at the MGM Grand in Las Vegas. The fight begins at 6pm. The event, “Pacquiao vs. Bradley II” is anticipated to be one of the most watched pay-per-view (PPV) events in recent HBO history.

“Organo Gold is the next generation of direct selling – a minority-owned and operated global company that leverages this new age of entrepreneurism,” stated Bernardo Chua, Chief Executive Officer and Founder of Organo Gold. “Manny Pacquiaopersonifies the OG generation, mission and lifestyle.”

“In the boxing, political and community arenas, Manny leads by example,” stated Shane Morand, Co-Founder and Global Master Distributor at Organo Gold. “The fact that he chose Organo Gold is testament to the fact that we are a global company making a global impact.”

“Manny Pacquiao embodies the philosophy of Organo Gold at every level. He became interested in consuming the products, then open to the business opportunity – and in that capacity, experienced a company doing business the way business should be done,” stated Holton Buggs, Executive Vice President of Sales and Marketing at Organo Gold. “He experienced the bigger picture of the OG Family and the unique position we hold in the direct selling industry and as a global company.”

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English League Two club Oxford United have announced today that current change kit sponsors Isinglass Consulting have extended their current deal to include the 2014/15 season. 

Isinglass Consulting is an Oxfordshire-based firm specialising in pensions and remuneration. 

Since winning the change kit sponsorship in a prize draw at the end of last season, check Isinglass has proudly adorned our popular purple away shirt.  In addition to appearing on the change kit for next season, health Isinglass will be at the heart of the development of the “United in Business” business club.

United Commercial Director, unhealthy Tony Davison said: “It is great to have Isinglass with us for another year.  They have been excellent partners and have thrown themselves in to the partnership.  From the outset, we have worked hard to ensure that Isinglass got the most out of their sponsorship which has paid dividends.  With the exciting “United in Business” business club in the pipeline and a key time for all small and medium sized businesses who need help in reviewing workplace pensions in preparation for auto-enrolment, we are convinced that we will deliver significant return on investment”

Paul Charles, Isinglass Consulting Managing Director commented: “We are delighted to extend our partnership for a further year and to support the Club’s progress. Oxford United’s commitment to developing young talent and community football, together with their solid links to the business community makes this an ideal partnership for us.  We want to raise our profile with local businesses and we are confident that Oxford United will help us move our business forward and grow from strength to strength.”

Sports icon David Beckham has announced a partnership with Diageo and British entrepreneur Simon Fuller to launch Haig Club Single Grain Scotch Whisky

Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also lead the promotion of a responsible drinking programme for Haig Club, which is at the heart of the brand.

David Gates, Diageo’s Global Head of Premium Core Spirits, commented: “Whisky is experiencing a continued global renaissance and like many of the world’s most respected whisky experts, we believe this will be the year that grain whisky breaks into the mainstream and gains the recognition it deserves. Diageo has a proven track record in Scotch Whisky innovation and we have applied this expertise through the House of Haig in liquid development and craftsmanship, creating a sophisticated new whisky in Haig Club.

“David Beckham and Simon Fuller are renowned for breaking boundaries and shaking up markets in every sector in which they work. We are immensely proud to partner with them on our first large scale grain whisky innovation.”

Beckham commented: “The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come.”

Simon Fuller said: “This is a long term commitment. It is important to us that we create something unique and of great quality. With Haig Club we have an opportunity to push boundaries and help shape how Scotch will be perceived in the future, it’s an exciting proposition. We could not wish for a better partner than Diageo.”

Syl Saller, Diageo’s Chief Marketing Officer said: “We see this launch as a terrific accelerator for the whole sector, and one that really strengthens whisky’s position as the most vibrant spirits category.

“Consumers are constantly searching for new and different tastes and experiences and they are especially excited by those that come from authentic, heritage brands. And Haig Club certainly ticks those boxes. Throughout his career, David Beckham has been at the forefront of emerging trends and rewritten the rules of what it means to be a modern sportsman and businessman, and we are pleased he has decided to turn his hand to Scotch.”

AGC, ampoule a world-leading supplier of glass, find chemicals, generic ceramics and other high-tech materials and components, today announced the appointment of Luís Figo as the ambassador of its official glass roof for player benches for the 2014 FIFA World Cup Brazil.

The company also launched today its campaign website, featuring the Portuguese football legend.

“I’m thrilled to be appointed as the captain of this campaign to promote this unprecedented project designed to bring new-found excitement and drama to fans and players alike at the 2014 FIFA World Cup Brazil™”, said Luís Figo. “I am eagerly awaiting the unveiling of this glass roof for player benches scheduled for April 23rd in Brazil”.

Known as a member of Portugal’s “Golden Generation”, Luís Figo has enjoyed an illustrious career in which he was named 2001 FIFA World Player of the Year, and won the UEFA Champions League in 2002 with Real Madrid, among many other notable achievements. 

“Luís Figo is an internationally renowned superhero whose attractive performances have long captivated a global audience”, says Kazuhiko Ishimura, President & CEO of AGC. “In our products, we hope to convey the same characteristics and qualities found in his global endeavors and contributions, and for this reason, we chose Mr. Figo to be our ambassador.”

Major League Baseball’s Cleveland Indianshave selected ShoreTel, the leading provider of phone systems and unified communications (UC) solutions, for its downtown Progressive Field stadium, front office, call center operations and spring training facility in Goodyear, Ariz. 

The ShoreTel unified communications platform is displacing an Avaya PBX to bring improved communications for staff and fans.

Working closely with ShoreTel Gold Partner Teletronics, the team purchased the ShoreTel IP-PBX solution with integrated unified communications, ShoreTel Enterprise Contact Center, ShoreTel Microsoft Dynamics CRM Integration, ShoreTel Conferencing, ShoreTel Mobility and several ShoreTel Dock units. When fully installed, the system will support 900 phones, with 125 users on mobility, and will reduce the team’s projected cost by more than 50 percent.

“When our old contract was expiring, we decided to shop around for a new UC system, and with the guidance of Teletronics, ShoreTel quickly became the clear choice,” said Whitney Kuszmaul, director of IT at the Cleveland Indians. “Ease of use of the ShoreTel system was a huge factor in our decision – everything was cumbersome and complicated with our previous phone system! ShoreTel Mobility was another differentiator. It puts us light-years ahead of where we were before. In addition, the system’s ability to grow with us as we expand was an important consideration.”

“ShoreTel’s integration with Microsoft Dynamics CRM provides easier access to information, with screen pops and straightforward call routing, which means we can deliver an even better experience to our fans,” added Kuszmaul.

“The Cleveland Indians are leveraging the benefits of ShoreTel’s integrated communications system and applications to improve employee productivity whether they are in the office or a remote location,” said Mark Roberts, chief marketing officer at ShoreTel. “ShoreTel enables the team to having winning technology.”

Euroleague Basketball are gearing up to the Final Four in Milan by announcing today a new partnership with leading baked goods company Chipita.

The brand will be an official partner of the Turkish Airlines Euroleague Final Four beginning with this spring’s 2014 edition in Milan, Italy from May 16 to 18.

The new global partnership agreement between Euroleague Basketball and Chipita makes the 7DAYS brand the Official Snack of the Final Four.

7DAYS products are already present in more than 65 countries. 7DAYS is a well-established brand in most of the markets where the Turkish Airlines Euroleague is also strong, allowing for a synergistic sharing of objectives between the two companies.

“Euroleague Basketball welcomes Chipita, one of the biggest food companies in  Europe, to our family of our global partners,” Mr. Jordi Bertomeu, Euroleague Basketball President and CEO, said. “Chipita is a company with a strategic development plan with many similarities to our own and in key markets of common interest. I firmly believe that the 2014 Turkish Airlines Euroleague Final Four in Milan is a unique opportunity to set a solid foundation for future initiatives between us.”

“It’s an honor for us to be global partners of Euroleague as we share the same core values,” Mr. Spyros Theodoropoulos, CEO Chipita S.A., said. “Basketball, and especially the leading event of the Final Four, can be well associated with our 7DAYS products, which have a big brand awareness in most European countries. I strongly believe that this partnership can be beneficial for both sides.”

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