Fox Business Network Sponsors Golfer Jason Dufner

The Fox Business Network, patient a 21st Century Fox-owned cable outlet, will sponsor pro golfer Jason Dufner.

Starting with the first practice round of the 2014 Masters Tournament, Dufner will wear the network’s FBN logo on his shirt collar. 

“Our viewers are champions of business and industry and they are interested in golf and tennis, and we saw a lot of correlation there, “ said Brian Jones, senior vice president of programming and operations at Fox Business Network. “We wanted to have an ongoing relationship with someone who is seen as an up and coming player.”

Dufner has worked the circuit for years, starting with the PGA Tour in 2004.

“You will see our brand logos on his apparel, and then we will talk to him as the season progresses about personal appearances on the channel and, obviously, social media,” said Jones, who declined to discuss how much FBN was paying in the sponsorship pact.