Chipita Becomes Official Snack of 2014 Turkish Airlines Euroleague Final Four

Euroleague Basketball are gearing up to the Final Four in Milan by announcing today a new partnership with leading baked goods company Chipita.

The brand will be an official partner of the Turkish Airlines Euroleague Final Four beginning with this spring’s 2014 edition in Milan, Italy from May 16 to 18.

The new global partnership agreement between Euroleague Basketball and Chipita makes the 7DAYS brand the Official Snack of the Final Four.

7DAYS products are already present in more than 65 countries. 7DAYS is a well-established brand in most of the markets where the Turkish Airlines Euroleague is also strong, allowing for a synergistic sharing of objectives between the two companies.

“Euroleague Basketball welcomes Chipita, one of the biggest food companies in  Europe, to our family of our global partners,” Mr. Jordi Bertomeu, Euroleague Basketball President and CEO, said. “Chipita is a company with a strategic development plan with many similarities to our own and in key markets of common interest. I firmly believe that the 2014 Turkish Airlines Euroleague Final Four in Milan is a unique opportunity to set a solid foundation for future initiatives between us.”

“It’s an honor for us to be global partners of Euroleague as we share the same core values,” Mr. Spyros Theodoropoulos, CEO Chipita S.A., said. “Basketball, and especially the leading event of the Final Four, can be well associated with our 7DAYS products, which have a big brand awareness in most European countries. I strongly believe that this partnership can be beneficial for both sides.”

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