Ladies European Tour golfer Charley Hull has secured a financial boost after Ricoh UK agreed a two-year sponsorship deal.

Charley currently leads the Ladies European Tour Order of Merit and is one of the top 70 ranked players on the Rolex Women’s World Rankings. The arrangement further strengthens Ricoh’s sponsorship of women’s golf, cialis expanding on its support of the Ricoh Women’s British Open.

Carolyn Scrivener, thumb head of marketing and communications, pills Ricoh, said: “Charley is an exceptional sportswoman who is blazing a trail for women’s golf. We are committed to supporting emerging British talent and are looking forward to watching our passionate and dedicated new brand ambassador continue to develop her golfing career, starting with this week’s Kraft Nabisco Championship.”

Ricoh branding will appear on Charley’s cap and she will make appearances for Ricoh during the year.

Charley said: “I’ve had a really good start to the year with my first win in Morocco and I am very excited to play at Mission Hills this week. Having Ricoh behind me is real boost and I am very grateful for their support which will allow me to concentrate on playing my best golf. I’ll be proud to wear their brand when I compete in major tournaments all over the world, and especially so when I play at the Ricoh Women’s British Open this summer at Royal Birkdale.”

Vicky Cuming, Charley’s manager at IMG said: “We are delighted that Ricoh has chosen to support Charley at such an important juncture in her career. Since turning Pro a year ago, she has taken the golfing world by storm. Just two weeks ago, and still only 17 years old, Charley captured her first Professional win at the Lalla Meryem Cup in Morocco, where she won the event with a five shot deficit to the overnight leader. Ricoh’s support will help ensure Charley continues to compete at the world’s major golfing events.”

Kia Motors have secured a two-year extension with World Archery for sponsorship of Archery World Cup and other top international competitions. 

As one of the original partners of the Archery World Cup when it was launched in 2006, Kia Motors has supported each step of archery’s evolution to its current status as in-demand spectator sport.

The organisation will continue to have sector exclusivity as Official Car Sponsor of the Archery World Cup for the duration of the partnership extension. Kia’s brand, one of positivity, economy, adventure and openness – evidenced in its current marketing strategy of inviting customer reviews – is seen as the perfect complement for archery.

Over the last eight years, Kia has seen the value of its association with World Archery consistently increase as the sport gains wider exposure. Archery is now regularly broadcast on television channels around the world, offers one of the best live event experiences on the Olympic programme and gets more press coverage than ever before.

In 2013, the company expanded its live archery event sponsorship to include partnerships onEurosport programming and awareness campaigns. World Archery recently signed a three-year deal with Eurosport that will keep archery on television until at least the end of 2016.

Kia Motors’ overseas subsidiaries and distributors, in cooperation with global HQ, often offer additional support to archery events. In Europe, the company recently supplied official vehicles to the World Archery Championships in Belek/Antalya, Turkey and the indoor championships in Nimes, France.

Archery in Kia Motors’ home country of South Korea is as popular as ever as athletes prepare for this summer’s Asian Games, which are being held in the Korean city of Incheon. The nation’s archers won both recurve events at the World Cup Final under the Eiffel Tower in Paris last year, and at London 2012 Korea won three of the four available Olympic gold medals.

World Archery Secretary General Tom DIELEN said: “World Archery’s long-standing relationship with Kia has been crucial in the success of the Archery World Cup since its inception. With Kia Motors’ continued support, the sport will continue its adventurous approach to finding iconic and unusual venues to host international events and broadcast them worldwide.”

Hyundai Motor Group Vice Chairman Euisun CHUNG said: “Kia supports the passion and excitement in archery, emotions close to the company’s values. Kia Motors is proud to be a long-term supporter of this fascinating sport, and looks forward to the future of its partnership with World Archery.”

Automotive e-commerce destination Newegg has announced it is renewing and expanding its sponsorship of the 2014 Formula DRIFT Championship.

In addition to the event’s official Livestream, this year Newegg is sponsoring 2013 Formula DRIFT Championship winner, Michael Essa. Kicking off this year’s competition is the Long Beach GP Street Course on April 4 and 5. 

“Newegg is thrilled to sponsor Formula DRIFT’s Livestream broadcast again this year,” said Soren Mills, Chief Marketing Officer of Newegg North America. “It’s a great privilege to sponsor 2013 Champion Michael Essa in this year’s event. His driving skill, automotive knowledge and do-it-yourself approach align perfectly with many of Newegg’s tech and automotive enthusiasts.”

On April 6, Newegg.com will kick off a landing page dedicated to Formula Drift activities. Viewers can watch a livestream of Formula DRIFT events and shop great deals covering a huge selection of automotive products.

“We are happy to have Newegg back with Formula DRIFT for the 2014 Championship,” said Jim Liaw, president and co-founder of Formula DRIFT Holdings, LLC. “Newegg’s custom computer builders, gamers and digital lifestyle early adopters are a great fit with our tech-savvy audience.”

The England and Wales Cricket Board (ECB) have appointed Specsavers as Official Optometry and Hearing Partner of ECB and the Principal Partner of the Association of Cricket Officials (ACO) under a three-year deal.

The opticians chain will benefit from branding on clothing worn by umpires officiating in county cricket’s three major competitions – the LV= County Championship, NatWest T20 Blast and Royal London One-Day Cup. 

Additionally, the partnership includes brand exposure on clothing worn by ACO-appointed umpires in the latter stages of the Royal London National Club Championship, NatWest Club T20 matches and ECB County Age Group competitions.

Specsavers will also support numerous awards to recognise outstanding umpires. 

ECB Chief Executive David Collier said: “This partnership is of great benefit to the ECB, ACO and the game’s umpires themselves. It recognises the importance of umpires and officials, and ECB is indebted to Specsavers for this sponsorship.” 

Richard Holmes, Specsavers’ marketing director, added: “Technological advancements in recent years have certainly helped umpires but we will always rely on their personal judgements. At Specsavers we are glad to do our bit where we can to help ensure they get the best possible support to do their job.”

Werner announced today that it will again partner with the NCAA to provide a custom stepladder for the student-athletes and coaches during the net-cutting ceremony of the NCAA Men’s Championship Game hosted in North Texas on April 7.

As the official ladder of the NCAA Men’s Basketball Championship, Werner supplies the custom 9′ ladder that has been an integral part of the winning moment when the champion cuts down the net during post-game ceremonies. Werner is the only ladder company to be an official part of the games.

In addition, Werner is an official Corporate Teammate of the National Association of Basketball Coaches (NABC). In support of the NABC, Tom Izzo, coach of the 2014 Big Ten Champion Michigan State Spartans, participated in the filming of Werner’s new podium ladder TV spot. 

“Having a coach as highly regarded and entertaining as Tom Izzo dancing on one of our new ladders is a wonderful sign of how integrated our partnership with NABC and the NCAA Basketball Championship has become,” said Chris Filardi, vice president of marketing.

Derbyshire County Cricket Club have announced telecommunications company A1 Comms as a new sponsor.

The Alfreton based specialist in mobile phones, 4G contracts and unified communications for businesses have become sponsors of Derbyshire’s new elite performance training kit ahead of the 2014 season.

The new attire will be sported by the squad during the build-up to all matches – and in training – as well as kitting-out the newly assembled elite performance coaching team as their mission begins to bring sustainable success to Derbyshire on the field.

With Derbyshire playing 42 days of cricket on the road this summer, A1 Comms will also gain national exposure in locations spanning from Durham to Southampton.

Led by Director, Tonia Baldwin, A1 Comms has grown from strength-to-strength in recent years and is now one of the largest independent high street and online retailers in the UK, with a sales turnover of over £100m a year.

Baldwin said: “We’re delighted to agree this partnership with Derbyshire County Cricket Club as we continue to extend our reach into the wider business community.

“Combining this relationship with our ongoing involvement at Derby County Football Club provides all-year-round exposure within premier local sporting attractions.

“We’re also very proud of our grassroots sponsorship of Belper Meadows Cricket Club who lifted the Boolers Wright Cup in 2013.”

Simon Storey, Chief Executive of Derbyshire County Cricket Club, added: “A1 Comms have saved the Club over 40% since taking over our mobile phone contract.

“Through this partnership – and through the 1870 Business Club – we’re looking forward to connecting them with many other local and national companies who can in turn make similar savings.

“We are focussed on providing cricketing opportunities from playground to Test ground, as well as acting as a hub for business engagement.

“Coming on the back of our hard work establishing the 1870 Business Club last season, this is the latest in a succession of exciting partnerships completed in recent weeks.

“It demonstrates the pride that Derbyshire companies have in our club and their desire to see our groundbreaking elite performance programme bring success to the county.”