Manchester City Women’s Sign New Training Wear Partner

Manchester City Women’s Football Club (MCWFC) has revealed today a new partnership with the Women’s Sport and Fitness Foundation (WSFF).

The deal will see the WSFF logo featured on training wear, sale including the pre-match shirt and walk out jacket, for the team’s debut season in the FA Women’s Super League.

The announcement follows a re-launch of Manchester City’s women’s team in January this year at the Etihad Stadium which was attended by leading figures in the world of women’s sport, as well as by the coaches of Manchester City’s First and EDS team managers Manuel Pellegrini and Patrick Vieira and New York City FC’s Head Coach Jason Kreis. The re-launch event incorporated the announcement of an extensive girls’ and women’s community coaching programme and the team’s name change from Manchester City Ladies Football Club to Manchester City Women’s Football Club.

MCWFC’s home games will be played at the Regional Athletics Arena for the 2014 season before they move to the 7000 capacity stadium at the City Football Academy for 2015. City play their first game in the Women’s Super League on 17th April away to Liverpool Ladies and will take on Bristol Ladies on 20th April.

Ruth Holdaway, CEO of WSFF added: “This partnership with MCWFC is the first time we have officially collaborated with a football team and we are delighted that one of the biggest clubs in world sport is demonstrating such a strong commitment to the women’s game. Our shared values will help create a strong pathway to get women more involved in sport.”

“This new venture presents a fantastic opportunity to champion the right of every woman and girl in the UK to take part in, and benefit from, sport; from the field of play to the boardroom, from early years and throughout her life.”

Tom Glick, Managing Director of City Football Marketing said: “This is a ground breaking partnership for women’s sport, and Manchester City Women’s Football Club is honoured to work with the highly respected Women’s Sport and Fitness Foundation.

“As we enter our very first season in the FA Women’s Super League it’s important to us that we have the right partners on board. We hope that this unique partnership will have a real and lasting impact on girls’ and women’s sport both in the UK and worldwide.

“The players are fantastic role models to young people and we, with the WSFF, are fortunate to have a platform to showcase that to the next generation of sportswomen.”

ŠKODA Extend Rapha Condor JLT Cycling Sponsorship

ŠKODA UK will continue its association with British cycling by backing E for the fifth consecutive year.

ŠKODA UK is once again an Official Partner to pro cycling team, cialis Rapha Condor JLT. The team will run three Octavia Estate support vehicles as it competes in major cycling races throughout the UKand Europe during 2014.

The professional squad, arthritis which boasts famous names such as ŠKODA UK ambassador Ed Clancy and ex-British Road Racing Champion, viagra 100mg Kristian House, will compete in both the National Series of road events in the UK and European races such as the UCI Europe Tour as well as the UCI track programme.

Emily Burns, Communications Manager for ŠKODA UK, said: “We’re proud to be the Official Partner to Rapha Condor JLT, a team that embodies the excitement and spirit of British cycling.

“Thanks to both the impressive load capacity of the ŠKODA range and our fantastic cycling accessories, our cars are the vehicles of choice of both professional and amateur cyclists across the UK. Rapha Condor JLT is a team that connects with cycling enthusiasts far and wide, and our ongoing partnership is a reflection of our continued dedication to encouraging widespread participation in the sport.”

Commenting on the partnership with ŠKODA, John said; “We are delighted to be able to renew and extend our relationship with ŠKODA UK, a brand synonymous with the biggest cycling events worldwide. There are some great events taking place this season and a rapidly developing set of teams giving us competitive races every week from March to September.

“For the past four years, our ŠKODA support vehicles have delivered great reliability and surpassed all expectations. We’re looking forward to driving them for a fifth consecutive year.”

The manufacturer also provides vehicles to the Tour de France, Tour of Britain and a number of professional cycling teams

Luvo to Sponsor New York Yankees

The New York Yankees have secured a new sponsorship deal with lifestyle food brand Luvo who will supply meals in select locations at Yankee Stadium.  

The sponsorship deal also grants Luvo permanent signage in the Yankees’ bullpen and gives the company the ability to use the Yankees marks in advertising.

Earlier this year Luvo announced that Yankees star Derek Jeter joined the company as Partner, sale Brand Development Officer.  Jeter’s duties include product development, health enhancing brand awareness, prescription supporting Luvo’s charitable endeavors, helping create strategic partnerships and offering counsel on other relationships that are developed in the sports and nutrition world.

According to Luvo, Jeter’s involvement was instrumental in Luvo’s negotiations with the Yankees.  The deal was negotiated by Excel Sports Management, Luvo’s sponsorship agency and the agency that represents Derek Jeter.

“We are excited to be a Proud Sponsor of the New York Yankees,” said Christine Day, Luvo’s Chief Executive Officer.  ”The Yankees are not just one of the premier teams in professional sports, but also one of the most valuable brands.  We envision many opportunities working with the New York Yankees organization, not the least of which includes serving our delicious food to their loyal fans.  The fact this stadium is Derek’s professional home only strengthens our connection.”

MasterCard Becomes Worldwide Partner of Rugby World Cup 2015

MasterCard has signed on to be a Worldwide Partner of Rugby World Cup 2015 in England, Rugby World Cup Limited (RWCL) announced today.

The deal maintains a highly-successful partnership between one of the world’s biggest sporting events and the global payments technology leader which began at the record-breaking New Zealand 2011 tournament.

MasterCard will be the Preferred Card and Official Payment System of Rugby World Cup 2015.

RWCL Managing Director Brett Gosper said: “We are excited to be renewing our highly-successful partnership with MasterCard, a globally renowned brand, a world leader in the payments technology sector and a true supporter of Rugby worldwide.”

“We look forward to collaborating with MasterCard to further the promotion of Rugby around the world through the Rugby World Cup 2015 partnership to inspire new participants and fans and look forward to what promises to be an exceptional England 2015 event on and off the field.”

“MasterCard’s appointment completes a record-breaking Rugby World Cup 2015 Worldwide Partner programme with all six global brands confirmed in record time and with record value, underscoring the enormous prestige of Rugby World Cup in the global sporting and business marketplaces and ensuring the profile and financial platforms for Rugby to continue its unprecedented growth.”

Ann Cairns, President of International Markets of MasterCard Worldwide, said: “We’re excited to extend our partnership with the world’s most prestigious and priceless Rugby event. Whether in the stands or watching from home, MasterCard will be bringing cardholders across the world closer to the action.”

To kick-off the partnership, New Zealand’s Rugby World Cup winner, world record point scorer and MasterCard Ambassador Dan Carter fine-tuned his kicking on the River Thames by kicking at London’s biggest set of Rugby posts, Tower Bridge.

As part of the agreement, MasterCard secures a comprehensive rights and benefits package that allows the company to deliver value to customer financial institutions, merchants and cardholders, including the ability to access ‘Priceless’ experiences linked to Rugby World Cup 2015.

The announcement follows the appointment of Heineken, Land Rover, Société Générale, DHL and Emirates as Rugby World Cup 2015 Worldwide Partners, Gilbert as Official Ball Supplier, Canterbury of New Zealand as Official Sportswear Supplier and Clifford Chance as Official Law Firm.

{jcomments on}

Texas Rangers Inks Memorabilia Deal with Fanatics

Major League Baseball’s (MLB) Texas Rangers have signed a multi-year partnership with Fanatics Authentic, the memorabilia division of sports e-commerce leader Fanatics, Inc..

Beginning with the 2014 MLB season, Fanatics Authentic is the official game-used shop of the Texas Rangers. The company is selling official Texas Rangers authenticated game used memorabilia, including jerseys, bats, baseballs, lineup cards, bases, and other game used items

The partnership includes four kiosks at Globe Life Park in Arlington, where Fanatics Authentic will sell and auction memorabilia. The kiosks are located around the main concourse of the park. In addition, Fanatics Authentic has signage in-park and throughout the parking lots and the picnic pavilion. It will also sponsor a Patriotic Giveaway promotional night on Wednesday, September 11 versus the Los Angeles Angels. Fan voting will occur this month to select the specific giveaway item.

“The Texas Rangers are pleased to be entering into this partnership with Fanatics Authentic,” said Joe Januszewski, Executive Vice President, Business Partnerships and Development. “As our official game-used memorabilia partner, Fanatics will provide Rangers fans with a bevy of unique and exclusive Rangers collectibles. As a long-time licensee of Major League Baseball, Fanatics Authentic has the expertise and commitment to deliver a first class product and experience to our baseball fans.”

“We’re very excited to partner with the Texas Rangers,” said Ross Tannenbaum, President of Fanatics Authentic, “and we look forward to offering fans unique products that preserve fond memories of attending a baseball game for a lifetime.”

Brisbane Roar Extend with Principal Partner The Coffee Club

A-League team Brisbane Roar has renewed their partnership with principal partner The Coffee Club.

The Coffee Club has been a major sponsor of Brisbane Roar for seven years, denture making it one of the longest-running sponsorships in the competition.

The partnership means Brisbane Roar will continue to wear The Coffee Club logo on the front of their playing jerseys and training kit for the Hyundai A-League 2014/15 campaign.

Brisbane Roar Managing Director Sean Dobson commented on the deal: “The Coffee Club have been invaluable supporters of this club since 2007, ed ” Dobson said.

“Today’s announcement shows the continued realisation of potential around Brisbane Roar both on and off the football pitch.”

The Coffee Club Group Marketing Manager Greg Bowell added: “An important focus point of the renewed partnership is providing a route for our local franchisees and our customers to engage further with the community through grassroots football activity,” Mr Bowell said.

“The Coffee Club is a family-friendly brand. We pride ourselves on being welcoming and inclusive, and we want to bring that to life through grassroots football activity. We also plan to further engage our database of VIP club members through digital channels to ensure they, too, receive the benefits of such an iconic affiliation.”

Moët & Chandon to Title Sponsor Newmarket’s July Festival

French winery Moët & Chandon has become the title sponsor of one of Britain’s most famous horse racing festivals of the summer, anabolics the July Festival.

The Moët & Chandon July Festival takes place over three days on The July Course at Newmarket Racecourses.

Newmarket Racecourses is part of The Jockey Club, vialis 40mg which was founded in 1750, cheap the same year in which Claude Moet exported the first bottle of Champagne to Britain.

The new involvement with the sport of horse racing in Britain builds on the Champagne house’s previous involvement with Epsom Downs, Sandown Park and Goodwood Racecourses. Moët & Chandon has also sponsored at the famous New York racecourse, Belmont Park.

Amy Starkey, Regional Director East of Jockey Club Racecourses, said: “We are thrilled to welcome Moët & Chandon as the new title sponsor for our wonderful July Festival. Their involvement will enhance the attraction of the highlight of the year on The July Course at Newmarket Racecourses – and we are delighted with the close historical link between the Maison and The Jockey Club. We are looking forward immensely to working with one of the top brands in the world to develop further our fantastic summer festival of horse racing.”

Potawatomi Bingo Casino Named Official Gaming Partner of Road America

Wisconsin based road course Road America has annouanced today a partnership with Potawatomi Bingo Casino of Milwaukee as the Official Gaming Partner of the circuit.

As part of the partnership, the Potawatomi Bingo Casino brand and its offerings will be showcased within several new campaigns at Road America including special entertainment offerings at the casino for race fans as they travel through Milwaukee.

“We are thrilled to be the Official Gaming Partner of Road America, a facility that offers a unique experience for fans of all ages at one of the most beautiful circuits in North America,” said Mike Goodrich, General Manager of Potawatomi Bingo Casino. “This partnership brings two brands together that stand for fun and excitement. It’s a natural fit and we can’t wait to get started.”

The Potawatomi brand will be featured through unique experience-centric promotions, creating new diversified activities between venues, integration across social and digital channels and more.

“At Road America we like to say, come for the experience and stay for the race,” said George Bruggenthies, president and general manager of Road America. “This partnership is a perfect opportunity for two popular Wisconsin entertainment venues to join forces and offer more value, diversity and attention surrounding premier events.”

Intersport to Title Sponsor Badminton’s 2014 European Championships

The 2014 European Championships in Kazan, Russia will have a new title sponsor with sporting goods company Intersport coming on board.

The Championships will be called the 2014 Intersport European Championships and Badminton Europe are delighted to be associated with such a well-established sporting brand with over 40 years’ experience in global sports retail. 

Intersport have an annual turnover in excess of 10.2 billon Euro and with 5400 retailers in 43 countries from Canada to Korea and Finland to Turkey. Intersport’s partnership with Badminton Europe for the 2014 European Championships will help solidify the brands presence in markets such as USA, Russia, Malaysia, China, Denmark, Spain and Singapore as the 2014 Intersport European Championships will reach over 110 million homes across the globe with over 6000 minutes of air time. 

Olympic Beach Volleyball Star Kerri Walsh Jennings Becomes ASICS Ambassador

ASICS America has announced three-time Olympic beach volleyball player, allergy Kerri Walsh Jennings, has joined its growing team of elite athletes.

Her inspiring spirit and determination for the sport make her a significant addition to the ASICS athlete family. A fearless competitor on the court, Kerri was most recently recognized for her gold medal win at the 2012 Summer Olympic Games alongside partner Misty May-Treanor and her outstanding performance with new partner, April Ross at the FIVB Xiamen Grand Slam competition in October.

“ASICS believes in performing to your greatest ability while striving for continuous improvement, one of many reasons I am ecstatic to join the team,” Walsh Jennings commented. “As an athlete, the adrenaline rush from fierce competition is what pushes me to better my best every day. I look forward to making my relationship with the brand official, and testing my limits with the new line of ASICS women’s performance swimsuits this season.”

A native California resident, Kerri Walsh Jennings knows her way around the sand. She started playing volleyball very early on, following in the footsteps of her mother and father who were both superstar athletes. Kerri’s career took off in college when she became the second player in NCAA history to be named First-Team All-American for all four seasons. Shortly after, Kerri joined the 2000 Olympic Team. In 2001, she moved her game to the beach and paired up with Misty May-Treanor. Kerri and teammate Misty went on to become gold medalists in beach volleyball at the 2004, 2008, and 2012 Summer Olympics.

“Kerri’s passion for the sport is contagious and it captures the public’s imagination, which makes her an incredibly exciting addition to our roster of elite ASICS athletes,” commented ASICS America Athlete Manager, Kelly O’Rourke. “Her athletic accomplishments and heart-felt personality make her a role-model among the volleyball community and beyond. We are eager to kick-off the relationship and take part in her journey, as well as celebrate her future achievements.”