Luvo to Sponsor New York Yankees

The New York Yankees have secured a new sponsorship deal with lifestyle food brand Luvo who will supply meals in select locations at Yankee Stadium.  

The sponsorship deal also grants Luvo permanent signage in the Yankees’ bullpen and gives the company the ability to use the Yankees marks in advertising.

Earlier this year Luvo announced that Yankees star Derek Jeter joined the company as Partner, sale Brand Development Officer.  Jeter’s duties include product development, health enhancing brand awareness, prescription supporting Luvo’s charitable endeavors, helping create strategic partnerships and offering counsel on other relationships that are developed in the sports and nutrition world.

According to Luvo, Jeter’s involvement was instrumental in Luvo’s negotiations with the Yankees.  The deal was negotiated by Excel Sports Management, Luvo’s sponsorship agency and the agency that represents Derek Jeter.

“We are excited to be a Proud Sponsor of the New York Yankees,” said Christine Day, Luvo’s Chief Executive Officer.  ”The Yankees are not just one of the premier teams in professional sports, but also one of the most valuable brands.  We envision many opportunities working with the New York Yankees organization, not the least of which includes serving our delicious food to their loyal fans.  The fact this stadium is Derek’s professional home only strengthens our connection.”