Intersport to Title Sponsor Badminton’s 2014 European Championships

The 2014 European Championships in Kazan, Russia will have a new title sponsor with sporting goods company Intersport coming on board.

The Championships will be called the 2014 Intersport European Championships and Badminton Europe are delighted to be associated with such a well-established sporting brand with over 40 years’ experience in global sports retail. 

Intersport have an annual turnover in excess of 10.2 billon Euro and with 5400 retailers in 43 countries from Canada to Korea and Finland to Turkey. Intersport’s partnership with Badminton Europe for the 2014 European Championships will help solidify the brands presence in markets such as USA, Russia, Malaysia, China, Denmark, Spain and Singapore as the 2014 Intersport European Championships will reach over 110 million homes across the globe with over 6000 minutes of air time.