Saracens Sign New Official Supplier

FLEXISEQ, discount a topically applied gel product, anabolics  has become an official supplier to Saracens Rugby Club, supporting the team within the medical field.

FLEXISEQ comes in a gel and is designed to lubricate joints and alleviate pain.

“Elite, high impact rugby is the ultimate sports test for joints. We are proud to have successfully proven FLEXISEQ in this testing environment with the Saracens medical team and wish each player and the Saracens team continued success.” said John Mayo CBE, CEO of Pro Bono Bio, the world leader in nano-physical medical devices and provider of FLEXISEQ.

Saracens Joe Collins, Head of Medical, said “This is a fantastic product and one the medical team are proud and happy to have associated with the Club.”

Bus Operator First Bus to Sponsor Glasgow 2014

First Bus, order a bus operator and subsidiary of Aberdeen-based FirstGroup, has been announced today as the latest sponsor of the Glasgow 2014 Commonwealth Games. 

As part of the deal, First Bus will be a Official Supporter – Bus Services for the Games having been planning for Glasgow 2014 for more than two years.

The bus operator’s network of high frequency, regular services across the city will be supplemented by designated spectator shuttle services linking principal Games venues within the city centre.

First will provide bus services for all client groups during the Games including athletes, technical officials and the media..

The company will also become an Official Supporter of Team Scotland.

Today’s announcement follows train operator ScotRail, also part of FirstGroup, becoming Official Supporter – Passenger Services for the Games. 

Glasgow 2014 Chief Executive, David Grevemberg, said: “We warmly welcome First to Glasgow 2014’s Sponsor Family. This summer’s Commonwealth Games will see around 6,500 athletes and officials come to Glasgow for 11 days of competition that will put Glasgow and Scotland on the world stage. First’s services will be crucial in helping them move around the city. 

“First will also provide additional bus services to help the thousands of extra people expected at Games time, including spectators, visitors and local people enjoying the fantastic action at our venues or those looking to soak up the atmosphere around Glasgow and beyond.”

Tim O’Toole, Chief Executive of FirstGroup, which operates First Bus, said: “We are proud of our Scottish heritage and the important role we play connecting people and communities up and down Scotland, every day.

“The Commonwealth Games, falling in the Year of Homecoming, provides an important opportunity for Scotland to promote itself around the world, and we look forward to playing our part, moving people around Glasgow and Scotland as quickly and efficiently as we can.”

Bridgestone Set to End MotoGP Tyre Deal in 2015

Japanese tyre manufacturer Bridgestone, asthma the Official Tyre Supplier to MotoGP since 2009, has revealed it will end its contract with the motorsport series after the 2015 Championship.

Bridgestone entered the MotoGP World Championship at the dawn of the modern four-stroke era in 2002. From this point onward, Bridgestone’s success rapidly gained momentum with multiple victories in the 2005 and 2006 seasons, culminating in a first MotoGP championship title with Ducati’s Casey Stoner in 2007. A second MotoGP™championship followed in 2008 with Yamaha’s Valentino Rossi, resulting in Bridgestone receiving the honour of being named the first ever Official Tyre Supplier to the series, thus achieving its objective of distinguishing itself as the world’s premier motorcycle tyre manufacturer.

Kyota Futami – General Manager, Global Motorsport Department, Bridgestone Corporation, said: “It is with some sadness that we will make our exit from MotoGP after such a prosperous participation in the sport. Yet, having achieved everything we set out to do when we entered the championship over ten years ago, including sharing in many MotoGP World Championships, our company believes it is the right time to implement an exit strategy from the series.

“Over the next two seasons we will continue our world-class level of support to all the teams and riders, and will keep investing heavily in our MotoGP tyre development programme. We will continue to push the boundaries of motorcycle tyre development over the next two years to ensure that we leave the championship at the end of 2015 in the best way possible.”

USA Cycling Sign Osmo Nutrition as Official Hydration Sponsor

USA Cycling has announced today a three-year partnership with Osmo Nutrition as the official hydration sponsor to USA Cycling and Team USA Cycling.

Within this partnership, rx Osmo Nutrition will provide hydration and recovery products to USA Cycling athletes, teams and programs around the world as they train and race for Team USA Cycling. Osmo will also have a presence at several USA Cycling national championships where they will provide samples to competitors.

“Success for our athletes is about maximizing their power and endurance,” said Rob Borland, Chief Marketing Officer of USA Cycling.  “If you’re thirsty, you’ve already lost 11 percent of your power, and there is no place for that in a bike race. Osmo’s scientifically based formulation is proven to deliver the hydration our athletes need to stay healthy and win races.”

Dr. Stacy Sims, Chief Research Officer and Co-Founder of Osmo Nutrition commented: “We are so happy to be working with USA Cycling. Since 2008, I have been working with Jim Miller and USA Cycling athletes by applying sport and nutrition science testing to achieve top end performance gains. It has been exciting to watch the positive impact that science and Osmo Nutrition has on the athletes, allowing them to reach their performance potential. We look forward to continued growth and success together.”

MBNA Continues as Official Credit Card Partner of Liverpool

UK credit card provider MBNA have renewed their partnership with Liverpool FC. 

MBNA, a partner with Liverpool for the last 16 years, has committed to a new multi-year deal with the Club and will remain the Official Credit Card Partner of Liverpool Football Club in the UK until the end of the 2018/2019 season.

As part of the renewal, MBNA is offering UK-based LFC fans the opportunity to watch the Reds in action in the final game of the season against Newcastle on Sunday, 11 May 2014.

Billy Hogan, Chief Commercial Officer, Liverpool Football Club commented, “Liverpool FC and MBNA have worked together in partnership for over 16 years, and it’s fantastic that this is set to continue until 2018. Through our relationship we’ve been able to bring the Club closer to the fans and it’s fantastic that with MBNA, we’re able to carry on giving fans such exclusive LFC rewards and giveaways. At Liverpool FC, we have a number of strong and successful long-term relationships with partners, which are all really important to us as a Club.”

Michael Donald, Marketing and Commercial Executive for MBNA, said: “We have an immense sense of pride in our relationship with Liverpool FC and we are delighted that tens of thousands of UK fans choose to carry the Liverpool FC Credit Card – and bear the badge of the Club – in their wallets every day. As a company, we want to make life easier for fans to show their support for Club and colours through the credit card programme, while at the same time offering them the chance to take advantage of some money can’t buy competitions and rewards.”

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Wilson Sporting Goods Seals Robinson Cano Endorsement Deal

Wilson Sporting Goods Co., the official ball glove of MLB, has announced a new partnership with Seattle Mariners second baseman, Robinson Cano.

Cano will provide input for Wilson’s infield baseball glove model, the A2000 1786.

Wilson said in a statement: “From David Wright to Dustin Pedroia, the Wilson Advisory Staff is loaded with the best players in Major League Baseball. Today, Wilson is thrilled to add Robinson Cano to the Wilson Advisory Staff.”

Cano is an active second baseman with the most double plays and his five All-Star Game appearances. He was a member of the Yankees 2009 World Series championship team and the Dominican Republic’s 2013 World Baseball Classic championship team, for which he won Most Valuable Player award. 

Great Clips Continues Sonoma Raceway Sponsorship

Leading salon brand Great Clips has signed a two-year extension to continue as the title sponsor of a NASCAR practice day at Sonoma Raceway.

Great Clips Fast Friday will feature two Sprint Cup Series practice sessions, cialis which mark the only opportunity for drivers to fine tune their stock cars before qualifying on Saturday.

“Great Clips is more than excited to be partnering with Sonoma Raceway again this year. We have a rich history and relationship with racing and are pleased to partner with a raceway that has such a great reputation, buy ” said Tyler Brandt, marketing manager of Great Clips, Inc. “Our local salon owners and staff are thrilled to be a part of this exciting weekend and are working very hard to support Sonoma Raceway and the Great Clips brand. To cap off a great race weekend, Great Clips will also adorn the hood as the primary sponsor of Kasey Kahne’s No. 5 Chevrolet SS during Sunday’s race.”

In addition to becoming title sponsor of Fast Friday, Great Clips continues as the Official Hair Salon of Sonoma Raceway for the third consecutive year. Great Clips will set up mobile salons at the raceway during the NASCAR Sprint Cup Series and Verizon IndyCar Series event weekends. 

“This is a wonderful program. Great Clips has been wonderful a partner, and the haircuts at the races have been a big hit with our fans and provided a nice boost to Speedway Children’s Charities,” said Steve Page, Sonoma Raceway president and general manager.

The agreement also includes hospitality, signage and other assets during race weekend. Great Clips also receives the right to use the Sonoma Raceway name and logo for promotional purposes, as well as Toyota/Save Mart 350 event tickets for retail promotions throughout Northern California.

Cruising Yacht Club of Australia Ink New Partnership

Cruising Yacht Club of Australia have announced that Sydney multimedia agency Moment Media has become the naming rights sponsor of the CYCA’s Youth Sailing Academy for the next three years.

Moment Media is a digital media agency that was founded by Ron Creevey that represents multiple digital companies under its umbrella including The Masses, Local.Mobi and NeZii.

“On behalf of the CYCA Board, members and youth sailing academy students, I would like to thank Ron Creevey, founder and CEO of Moment Media and his team for their sponsorship of the CYCA’s Youth Sailing Academy,” Commodore Howard Piggott said. “Thanks to Moment Media’s support we can continue to deliver the benchmark in youth training for fleet and match racing disciplines using the clubs fleet of ten Elliott 7’s,” he added.

“Moment Media has achieved a great deal in 2014 including the upcoming launch of our first movie from Heath Ledger’s production company, The Masses, and the pending launch of Sydney’s most innovative recording and broadcast studio under the iconic Coke sign in Kings Cross that will play host to Kyle and Jackie O for VIP interviews along with major movie and music launches,” said Ron Creevey, founder of Moment Media. “To now be linked to another iconic Sydney institution, the Cruising Yacht Club of Australia, as the naming rights sponsor of the exciting youth sailing academy for the next three years is an absolute honour and in-line with the company’s youth focussed vision.”

Carlisle United Selects Sondico as Kit Supplier

English League One club Carlisle United has announced a new partnership with kit manufacturer, anesthetist Sondico.

The football brand take over from FILA whose current deal will run until the end of the season.

Sondico will supply United’s first-team and centre of excellence with kit, training wear and accessories for the next three years.

Carlisle United’s Managing Director, John Nixon said, “We’re excited to be announcing Sondico as our new kit manufacturer.

“The brand makes quality football kit and we can’t wait to show the fans the shirts for next season. We’ll go into next season with excitement and anticipation.”

Neil Burke, Sondico Sales Director, added, “Carlisle is a traditional English football club, it’s potential is fantastic and we hope to be part of an exciting future for the club.

“We’ve announced a few new deals over the last couple of months, exciting times for Sondico.”

WatchandWager to Sponsor Churchill Downs for Kentucky Derby

WatchandWager.com has agree a partnership with Churchill Downs for Saturday’s Kentucky Derby

The deal will allow the online casino and sports betting provider’s customers to wager on races controlled by Churchill, effective from 29th April 2014, the start of the Churchill Downs racetrack meeting in Lexington, Kentucky.

This contract is particularly significant as it encompasses the rights for this Saturday’s Kentucky Derby at the Churchill Downs racetrack itself. The contract also allows for wagering and video streaming rights from the following racetracks: Churchill Downs, Arlington Park, Calder, Canterbury Park, Fairgrounds, Finger Lakes, Hoosier Park, Indiana Downs, Miami Valley, Oaklawn Park and The Meadows.

“We are delighted to work with Churchill again to cover the Derby and the other important race meetings under their control this year. It’s a testament to our investment as a licensed US ADW and racetrack operator that one of the leading content providers in the US, and indeed the world, continues to extend our partnership.” said Ed Comins, President of WatchandWager.com LLC. “We look forward to a great Kentucky Derby on Saturday.”