Stella Artois Named Official Beer of Wimbledon

By Community | May 13, 2014

Stella Artois have agreed a partnership with The All England Lawn Tennis Club allowing the brewery to become the Official Beer of the Wimbledon Championships, sale beginning this year and extending through 2018.

Earlier this year Stella Artois was also named as the Official Beer and Cidre of The Open Championship.

“We’re delighted to partner with Stella Artois as Official Beer of the Championships Wimbledon, order and as such we’re looking forward to another great tournament this summer, look ” said Mick Desmond, Commercial Director, All England Lawn Tennis Club.

“Stella Artois has brewing heritage that extends back six hundred years – and is the product of countless men and women who have refused to accept anything less than perfection. The World’s Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection” said Debora Koyama, Global Vice President of Marketing for Stella Artois. “The Championships Wimbledon represents a perfect example – it might go unnoticed but those behind Wimbledon understand that it’s the smallest details which set them apart. Stella Artois is raising a Chalice to honour these people who make the World’s Greatest Events what they are.”