Women’s National Basketball Association (WNBA) team New York Liberty has unveiled today a partnership with Fidelis Care who will be Official Health Plan Partner of the franchise for the 2014 season.
As part of the partnership, Fidelis Care and the Liberty plan to partner on a number of health initiatives and community events throughout the spring and summer. In addition, Fidelis Care will receive brand exposure during Liberty home games at Madison Square Garden, including promotion on digital signage.
“Fidelis Care is proud to cheer on the New York Liberty as they return to Madison Square Garden this season,” said Fidelis Care Chief Marketing Officer Pamela Hassen. “On the court, this team is committed to winning, and off the court, they are committed to having a strong and visible grassroots presence. The Liberty shares our goal of making a difference in the communities we serve.”
“We are excited to welcome Fidelis Care as the Official Health Plan Partner for the Liberty this season,” said Dave Howard, president of MSG Sports. “This partnership will provide great brand exposure for Fidelis Care at the transformed Madison Square Garden and out in the community, where we will work together to provide free, fun and engaging events for fans throughout the season.”
Team Katusha, a UCI Russian road racing team, have announced a partnership with endurance apparel supplier Zoot Sports.
Starting from the Giro d’Italia and on,the Californian company will provide the Russian Global Cycling Project with running shoes to be worn outside the race as well as on the podium. All riders and staff of Team Katusha and of the Itera-Katusha Continental Team will wear with pride the Zoot TT Trainer WR.
“A race shoe is primordial for a bike rider, but a non-race shoe is as important,” says Viacheslav Ekimov, General Manager of Team Katusha. “We are happy that a famous international company like Zoot Sports was keen to link its name to our team. In the same way, we are proud to wear Zoot. The brand built its name in the triathlon sport and is gaining more and more popularity in endurance sports. We as Team Katusha will contribute to further build and communicate the brand and its high quality products at the same time.”
“Zoot has created the ultimate, complementary fleet of training shoes,” says Marcus Voss, Sales Manager of Zoot Sports in Europe. “Lighter, faster and cooler are our key goals. Since the foundation of our company in 1983 in Kona, Hawaii, we have always looked for product solutions for multisport athletes. For us it is an honor to see WorldTour Cycling Team Katusha in Zoot.”
Arctic Ease, recipe the leader in cold and compression therapy, recipe today announced a three-year partnership with endurance race series, ambulance | IRONMAN.
As an IRONMAN sponsor, Arctic Ease will be integrated into the IRONMAN North American triathlon series. To support the active recovery of IRONMAN participants and spectators, Arctic Ease will provide cold and compression therapy sample wraps to event participants at North American IRONMAN and IRONMAN 70.3events for the next three years. In total Arctic Ease will donate over 300,000 wraps to race participants.
In addition, IRONMAN and IRONMAN 70.3 events will feature the “Arctic Ease Cool Relief and Reunion Zone” near the finish line area where triathletes and their dedicated supporters can reunite post-race while experiencing some much-needed soothing recovery. Arctic Ease will have an onsite presence throughout the race season at the IRONMAN Village providing samples and allowing athletes to interact with their products. They will also be the title sponsor of the IRONMAN Finisher Day following each full distance IRONMAN event.
“IRONMAN is the perfect partner for Arctic Ease, as the organization promotes all of the qualities that the Arctic Ease user embodies. IRONMAN attracts and celebrates goal-driven high-achievers who thrive in high-pressure environments. The IRONMAN competitor cannot be tethered to cumbersome ice treatments while training or during recovery; Arctic Ease provides a practical solution for the treatment of their aches and pains,” says Arctic Ease President & COO, Peter Costello.
“IRONMAN promotes athletic success and informed healthy preparation, both of which are in step with the Arctic Ease mission. We are thrilled to partner with Arctic Ease to help provide our athletes a meaningful product that promotes healing without comprising goal achievement,” added Carola Ross, Chief Sales Officer of IRONMAN.
Arctic Ease and IRONMAN will continue their partnership beyond race days through a series of articles on IRONMAN.com focusing on recovery recommendations.
Financial services company Allianz SE has signed a one-year partnership with IPC Athletics, the International Federation for para-athletics of the International Paralympic Committee (IPC), becoming their global partner.
Together, Allianz and IPC Athletics will develop joint programmes and digital assets to help raise the profile of both the sport and its athletes. In addition, Allianz will support three IPC Athletics Grand Prix events this year and August’s European Championships.
Sir Philip Craven, IPC President, said: “We are delighted that Allianz, a very trusted friend and partner of the Paralympic Movement, has become IPC Athletics’ first official global partner. Allianz has a strong and exemplary track record for creating engaging awareness campaigns that help to raise the profile of para-sport and leading athletes, and I am confident this partnership will help do the same for para-athletics.
“Following the success of London 2012, IPC Athletics launched a number of initiatives and competitions designed to get more people practicing the sport at the grassroots, whilst at the same time increasing the number of high level competition opportunities for leading athletes.
“The IPC Athletics Grand Prix and Marathon World Cup have been great successes since their introduction and, with Allianz supporting the sport, they have the potential to be even better in future years.”
“Allianz and the IPC have a long tradition in partnership,” says Werner Zedelius, Member of the Board of Management of Allianz SE and long-time para-sport enthusiast.
“The new partnership with IPC Athletics underlines our engagement for para-sport and our ambition to give people the opportunity to show their excellence.
“We regularly invite athletes to Allianz to share their experience. Para-athletes inspire our employees and customers with their motivation and their ability to overcome barriers.”
The new partnership with IPC Athletics extends Allianz’s support of the Paralympic Movement which dates back to 2006. As well as global involvement, nine Allianz companies support National Paralympic Committees in Australia, Croatia, Czech Republic, Germany, Hungary, Ireland, Sri Lanka, Switzerland and Ukraine.
Calvin Klein, pills Inc. has announced that Calvin Klein Golf, medic in association with IMG and the Ladies’ Golf Union (LGU), will be the official apparel supplier for the Ricoh Women’s British Open for the next two years.
The partnership will kick off at the 2014 Ricoh Women’s British Open Championship, which will be held on Thursday, July 10th through Sunday, July 13th at the Royal Birkdale Golf Club in Southport, England. The club will begin selling Calvin Klein Golf apparel at the start of the tournament.
“We are delighted to have Calvin Klein Golf as the official apparel supplier for the Ricoh Women’s British Open Championship for the next two years,” said Ross Hallett, IMG Tournament Director, speaking on behalf of the Ricoh Women’s British Open. “We believe this to be the start of a terrific partnership between both of these prestigious brands.”
“Calvin Klein Golf is proud to support the Ricoh Women’s British Open Championship, one of the world’s most important golf events,” said Tom Murry, Chief Executive Officer, Calvin Klein, Inc. “As the official apparel supplier for this exclusive event, Calvin Klein Golf further demonstrates our commitment to the sport.”
A-League team Newcastle Jets have agreed a new strategic partnership with Ticketmaster for the provision of membership services.
The Newcastle Jets will use Ticketmaster’s innovative membership system to manage the Club’s 10,000 members and 30,000 e-newsletter subscribers.
Ticketmaster was appointed the official ticketing agent for Hunter Stadium earlier this year and this new partnership will see Ticketmaster support the development and growth of the Club Membership Program.
This agreement will also see Ticketmaster become a sponsor of the Club to promote Ticketmaster’s growing presence in the Hunter region.
“We are delighted to sign this long-term partnership and we look forward to working with one of the world’s leading ticketing companies. This new partnership will allow the Club to provide an even better and more seamless member experience,” Jets Commercial Director Mark Duffield-Thomas said.
“Based on feedback we have collected from our members we are enhancing the process of renewing and joining online. Next season our members will enjoy a new, easy-to-use membership website and new features including an Interactive Seat Map, which allows members to select the exact seats included in their membership package.
“We will also continue to offer the most affordable memberships in the A-league as well as a monthly payment plan to help a greater number of supporters attend more matches.
“We are grateful for the support of our members and look forward to welcoming new and existing members to the Club.”
The Football Association have announced today that South Korean elctronics giant Samsung has been confirmed as the Official Consumer Electronics and Smartphone Supplier to the England team.
The news means that each member of the travelling England World Cup squad will head to Brazil equipped with all the latest mobile and communications devices.
Players and staff will be equipped with the Samsung Galaxy S5 which comes pre-loaded with state-of the-art health features, erectile including a heart rate monitor. The handset is also resistant to sweat, rain, liquids, sand and dust – ideal for the varying conditions players and travelling fans will face in South America.
Commenting on the partnership, FA Commercial Director Stuart Turner said: “We are extremely excited that Samsung will be supporting the England team as our new Official Consumer Electronics and Smartphone Supplier.
“Samsung has a fantastic heritage in football across the globe and in such an important year, the team will be flying out to Brazil with the best possible mobile devices at their fingertips.”
Race Ramps, try an extensive line of specialty car service, order has announced a sponsorship deal with Formula DRIFT.
Race Ramps joins Formula DRIFT as a Technical Partner/Supplier. Working with Kevin Wells, pills Technical Manager of Formula Drift Holdings, LLC, the custom Scale Pad System that was created is a modification of Race Ramps’ standard Scale Pad System 3, which made its debut at the 2013 Performance Racing Industry Show alongside two other new Scale Pad System models.
The modifications made for Formula DRIFT were raising the ramp height to 8-inches tall from the standard 5-inches, extending the overall length to 372-inches from the standard 192-inches and the incorporation of a sliding scale. After the scale pad’s debut at Formula DRIFT Round 1 in Long Beach, CA, Wells said, “The new Race Ramps system allows the scale pad itself to slide for quick adjustment to fit the variety of wheelbases in Formula DRIFT.”
Race Ramps also renews its sponsorship of Hooked on Driving (HOD). Spread across six regions nationally, HOD provides car enthusiasts with exciting high performance driver training in the controlled environment of a race course. Race Ramps has also committed to supporting their new Team HOD Membership program and silent auction to benefit the Prostate Cancer Foundation.
“Our products are used in many capacities – from racers in their pits and car enthusiasts to the casual DIY individual who enjoys working on their own vehicles. We’re happy to expand our reach this year with joining prominent groups and continuing our grassroots marketing efforts in supporting car clubs, car shows and custom car builders,” said Rich Heinz, Owner of Brute Industries, Inc.
The company also sponsors Hooked on Driving, the US Touring Car Championship and the Bloomington Gold Corvette Show.
Stella Artois have agreed a partnership with The All England Lawn Tennis Club allowing the brewery to become the Official Beer of the Wimbledon Championships, sale beginning this year and extending through 2018.
Earlier this year Stella Artois was also named as the Official Beer and Cidre of The Open Championship.
“We’re delighted to partner with Stella Artois as Official Beer of the Championships Wimbledon, order and as such we’re looking forward to another great tournament this summer, look ” said Mick Desmond, Commercial Director, All England Lawn Tennis Club.
“Stella Artois has brewing heritage that extends back six hundred years – and is the product of countless men and women who have refused to accept anything less than perfection. The World’s Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection” said Debora Koyama, Global Vice President of Marketing for Stella Artois. “The Championships Wimbledon represents a perfect example – it might go unnoticed but those behind Wimbledon understand that it’s the smallest details which set them apart. Stella Artois is raising a Chalice to honour these people who make the World’s Greatest Events what they are.”
Restaurant chain Subway has agreed a partnership with Scottish Premiership club Inverness Caledonian Thistle FC to become their main sponsor for the 2014-15 season.
Subway stores have committed a six-figure sum to help manager John Hughes in his plans for the new campaign.
Caley Thistle chairman Kenny Cameron said: “We’re delighted to sign a one-year rolling contract with such a prestigious sponsor.
“We’ve worked with the Subway brand at community department level for the past couple of years and built up a relationship which has encouraged them to take this much bigger step and be our shirt sponsor.
“The new shirt design, bearing the Subway logo, has been approved and will shortly go into production.
“We know that Liam Dalgarno of Subway stores takes his son to Caley Thistle matches, so he’s a genuine supporter, which is ideal for a principal sponsor, and has excellent ideas for interaction with our supporters.
“Our community coaches are halfway through taking the clubs Heart Research UK and Subway Healthy Heart project to all the 180 primary schools in the Highlands. This offers us the ideal launch pad for this new sponsorship partnership.”
The Subway brand has been working with Heart Research UK for the last five years, encouraging people to eat healthier and lead an active lifestyle. The Subway brand is also the only retailer on the high street to be able to sign up to UK Government Department of Health’s seven nutritional related pledges, encouraging people to eat and live in a healthier manner.
Liam Dalgarno, a former pupil of Hilton Primary School and Inverness Royal Academy, owns the three Subway franchises in Inverness plus one each in Aviemore and Elgin.
Liam Dalgarno the Development Agent for Subway stores added: “I’m extremely pleased that the Subway brand in Scotland has agreed to become the new shirt sponsor for Caley Thistle. This is a great club with considerable TV and media exposure and I hope this can be an excellent opportunity for both Caley Thistle and Subway stores in Scotland.
“I first met Kenny Cameron a few years ago when I took my wee boy to the stadium to buy a Caley Thistle strip and it is thus, as you can imagine, very satisfying to now be involved in this main sponsor arrangement.
“We’ve been impressed by the efficient way the club’s community department has been delivering the Heart Research UK and Subway Healthy Heart campaign, which involves activities, heart rate monitoring and education of pupils on how to keep healthy, exercise and eat properly.
“As main sponsor, we intend to pursue close engagement with the fans, including a series of competitions and offers.”
