Chip Ganassi Racing Secures PNC Sponsorship Deal

By Community | May 22, 2014

Chip Ganassi Racing Teams have agreed to a multi-year sponsorship agreement with Pittsburgh-based PNC Financial Services Group, Inc.

The deal will enable Fox Chapel native Chip Ganassi to further strengthen an already-powerful motorsports program on three circuits — NASCAR Sprint Cup Series, Verizon IndyCar Series and the TUDOR United Sports Car Championship.

“I have always maintained that outside of the racing itself, I have always enjoyed the relationships with highly respected companies and brands,” Ganassi said. “My relationship with PNC is certainly one of those that I am proud of.

“Given that we are both from Pittsburgh, it makes this announcement even more special. We are happy to be deepening that relationship.”

The agreement will focus on five racing markets in 2014: Indianapolis, Atlanta, Chicago, Charlotte, N.C., and Richmond, Va. The sponsorship includes the Indianapolis 500 and the fall race at Charlotte Motor Speedway.

PNC, which has a business presence in all five regions, will use the interest in auto racing and the CGRT relationship to offer unique events and behind-the-scenes activities to clients and prospects.

“Our new agreement with CGRT is a great way to elevate the PNC brand through a relationship with one of the most successful owners and teams in auto racing,” said Deborah Van Valkenburgh, senior vice president for PNC. “In addition, it allows us to provide our clients and prospects in select markets with exclusive access to Chip and others on his team along with once-in-a-lifetime experiences.”

The agreement is the second between Ganassi and PNC, which also have had a banking relationship that goes back 25 years.

“Last year, we did some really innovative programming with (PNC) in Indianapolis and Charlotte,” said CGRT president Steve Lauletta. “I think they saw some really strong results in terms of delivering a unique experience to their customers, and the idea was to build on that. It’s a good example of a relationship that doesn’t necessarily rely on logos on our race cars.”