Ajax Sign Huawei Partnership

Dutch football club & Erdevisie champions Ajax have announced a partnership with Huawei, the leading global ICT solutions provider, which will also include rights to the Amsterdam ArenA.

Under the agreements, Huawei becomes official partner of Ajax and business partner of Amsterdam ArenA, which is the home to football club Ajax.

Through the five-year deal, Huawei will look to create the largest open-access wireless LAN infrastructure in the Netherlands at the Amsterdam ArenA. The WIFI network will be available to all visitors of events at the ArenA from the beginning of 2015.

The official partnership with Ajax includes brand presence during matches of Ajax through LED boarding and visibility in the club’s offline and online media. The package provides Huawei the opportunity to increase brand recognition and includes several elements for brand activation. 

Henk Markerink, CEO of Amsterdam ArenA, commented on the collaboration: “Amsterdam ArenA is always looking for state-of-the-art technology which benefits our visitors. The innovative solution from Huawei makes it possible for us to have a working WIFI network in the whole stadiums and therefore matches our ambitions. We are very happy to collaborate with such a big international company and further improve our service towards our customers.”

Edwin van der Sar, Chief Marketing Officer from Ajax, said the following about the partnership: “We are delighted to have signed this agreement. Huawei is the biggest Chinese company in the Netherlands and therefore fits our ambitions. Moreover, Huawei is an innovative company and their technology solution will enable us to deliver free WIFI to all our fans. So they can have the best football experience, for instance by directly sharing memorizable moments during the match with friends. But also by having a lot of additional information and news available.”

Wang Dexian, CEO of Huawei Technologies Netherlands, said: “Huawei is delighted to partner with Ajax, one of the most successful football clubs in the world ever, and the Amsterdam ArenA, the most state-of-the-art stadium in the Netherlands, to show our sustainable commitment to the Netherlands.

“Sport is a very important part of our brand strategy, where we have partnered already with some of the biggest clubs in the world. This strategic partnership will also highly contribute to develop a new broadband solution to stadiums in the Netherlands and our innovative technology will bring new and better experiences to the fans and visitors.”

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